{"id":2752,"date":"2017-12-14T20:00:09","date_gmt":"2017-12-14T14:30:09","guid":{"rendered":"https:\/\/tribelocal.com\/?page_id=2752"},"modified":"2018-03-06T15:01:26","modified_gmt":"2018-03-06T09:31:26","slug":"local-seo-for-photographers","status":"publish","type":"page","link":"https:\/\/tribelocal.com\/local-seo-for-photographers\/","title":{"rendered":"How To Manage Your Business Listings and Local SEO As A Photographer"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”4992″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”7%” bottom_padding=”7%” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”1″ enable_shape_divider=”true” shape_divider_position=”bottom” shape_divider_height=”350″ shape_type=”mountains”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#f6653c” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][split_line_heading]\n
Consider the following statistics about online searches.<\/span><\/span><\/p>\n What does this convey? It underlines the importance of having a strong internet presence. Where do you think a person residing in Dallas will search for? Do you expect him to search in Charlotte or Dallas? Naturally, your choice will be the latter one. Hence, it becomes important to have a strong local SEO campaign instead of having a global SEO strategy.<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] What message does this image covey? This is nothing but the Google My Business <\/a>listing. Who can have this listing? Any business enterprise can have this listing. It is not at all difficult to claim your listing. <\/span><\/span><\/p>\n Access the official webpage of Google My Business<\/a> and submit the information sought for by Google. Ensure to provide accurate details. Do not use shortcuts. Review the information twice before transmitting the same to Google. Remember your zip code and accurate address is important. Google sends you a verification postcard. This is just to confirm that the business address provided by you is genuine. Confirm the code at the appropriate place and claim your listing. It is available free of cost. \u00a0<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] You have seen some of the off-page SEO tactics that can help your ranking take the upward route on the local SEO. Will this be enough for you to achieve your objective? Unfortunately, the answer is a big \u2018NO\u2019. You need to complement these off-page SEO tactics with some effective on-page SEO techniques. Let us look at them in brief.<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]\n
Local SEO for Photographers \u2013 How? <\/b><\/h3>\n
<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]We shall break your strategy into two principal categories, On-page SEO and Off-page SEO. Both these strategies should run concurrently. The basic difference between the two strategies<\/a>\u00a0is that on-page SEO refers to optimizing page code elements whereas off-page SEO concentrates on promoting value.\u00a0<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
Off-page SEO techniques –\u00a0Build up your GMB listing<\/b><\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Have a close look at the following image. This is what you see on the first page of your Google search when you type the words \u2018best photographer in Dallas TX.\u00a0<\/span><\/span><\/p>\n
Precautions to take \u2013 Maintain accuracy and consistency of your NAP<\/b><\/h3>\n
<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Ensure that you furnish consistent personal information on all your directory listing. Any inconsistency can affect your ranking on the SEO. Your address and phone numbers are very important. In case you change them. It is always advisable to make the changes on this page as well. Your customers deserve to have this knowledge. Ensure that you submit a genuine landline number and not an 800 number.<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
Precautions to take \u2013 Categories<\/b><\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Enter the right kind of category. You will see a lot of categories and sub-categories in your niche. Ensure to select the right one. The wrong one can confuse the search engines and take your customers to the wrong address. For example, there are different categories like Portrait Photographer and Wedding Photographer. Both are different procedures. Ensure you have your listing on the right category.<\/span><\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
Other Information <\/b><\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]The other information includes hours of work, information about holidays, privacy times, etc. You do not wish your customers to disturb you at odd hours. Hence, providing the information upfront is advisable. If you have some quality images of your business location, upload the same on the GMB listing. Add a couple of landmark information as well. This helps customers to locate your business better. This can also help you in securing quality backlinks. <\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
Seek customer reviews<\/b><\/h3>\n
<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Customer reviews<\/a> have great importance under the present circumstances. Google places a lot of emphasis on customer reviews. Notice the image that we have listed above. You will see that the first two photography websites have positive reviews while the third one does not. Seeking customer reviews should not be any problem at all. You provide good service to your customers and they will be happy to post positive reviews. A lot depends on customer service alone.<\/span><\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
Have a presence in all local directories<\/b><\/h3>\n
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<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Announce your presence to the world at large. Your customers will not know your existence unless you choose to tell them. Have a presence in all local directories. Include your name in the allied industry niches as well. This makes you popular in different niches whereby you end up having a larger reach.<\/span><\/span><\/p>\n
An attractive website is imperative<\/b><\/h3>\n
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<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]You want customers to browse your website and do business with you online. Hence, it becomes important to let them have an enjoyable and unforgettable experience. How can you do so? Having an attractive website is the first step towards ensuring the same.<\/span><\/span><\/p>\n