{"id":2921,"date":"2017-12-22T20:00:35","date_gmt":"2017-12-22T14:30:35","guid":{"rendered":"https:\/\/tribelocal.com\/?page_id=2921"},"modified":"2018-03-06T18:56:43","modified_gmt":"2018-03-06T13:26:43","slug":"local-seo-for-travel-agencies","status":"publish","type":"page","link":"https:\/\/tribelocal.com\/local-seo-for-travel-agencies\/","title":{"rendered":"The Ultimate Guide for getting customers to your Travel Agency in 2018"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”3888″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”7%” bottom_padding=”7%” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”#6d6d6d” gradient_direction=”left_to_right” overlay_strength=”0.3″ enable_shape_divider=”true” shape_divider_position=”bottom” shape_divider_height=”350″ shape_type=”mountains”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#f6653c” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][split_line_heading]\n
\u00a0<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”https:\/\/app.tribelocal.com\/users\/sign_up” text=”Signup For Free” margin_top=”30″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”ENHANCE DISCOVERABILITY ” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1513677170091{margin-bottom: 10px !important;}”][vc_custom_heading text=”Presence in all directories ” font_container=”tag:h2|font_size:35|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”If ever there were a customer-centric industry, it is the travel agencies industry. This makes it imperative for the travel agencies to be present in all directories. It would do well for the travel agencies to have a presence in the neighboring locality directories as well. A cross-presence in allied industries like cabs, taxis, and tour operators can also do a lot of good. The primary objective is to make your customers find you easily.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”https:\/\/scan.tribelocal.com\/” text=”Scan Your Business Presence” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] SEO for Travel Agencies \u2013 How ?<\/span><\/span><\/p>\n This travel agencies industry is a highly customer-centric one. Hence, you require a strong website that provides a powerful user experience. This caters to the on-page SEO<\/b> aspect. At the same time, you should have an effective promotional campaign that takes care of the off-page SEO<\/b> concept. An effect campaign should have an optimum blend of user experience and promotional campaign. Let us see how we go about creating an effective local SEO<\/b> campaign.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1513851205311{margin-bottom: 18px !important;}”]\n Let us look at the second part of the question first. Statistics say that around 65 to 70% of the traveling public refers to the internet for chalking out their plans. The number is bound to increase with more and more people becoming comfortable with using the internet. Hence, it is imperative for travel agencies to rule the local SEO<\/b>. Securing a high rank on the search engine pages is inevitable today. This is the principal factor behind the need to have a strong presence on the SERPs.<\/span><\/p>\n As far as the first part of the question is concerned, you need to have a variety of factors working for you. Let us look at them in brief. <\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] This is nothing but the title and Meta description tags. It gives him an insight into what he is looking for. Therefore, there is a need for making this aspect of your activity a compelling one. This is what drives your customer into visiting your website. Intelligent use of the primary and secondary keywords is necessary. Your primary keyword should be your category whereas the secondary keywords pertain to the various services you offer. <\/span><\/p>\n There are not many words for you to play with here. Google has stipulated your Meta Descriptions not to exceed 160 to 200 characters in length. You should be able to entice your customers into visiting your website within this word count. The most important aspect of the title and description tags is your key phrase<\/a>. That determines your ranking on the SERP. Use tools like Keyword Planner etc to arrive at the right kind of keyword phrase to use.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] The most important aspect of you website is the design<\/a>. It should be compelling enough for your customer to look at the services you offer. The speed of loading of the web pages becomes important. Naturally, a fast-loading website looks attractive. The customer gets what he wants in the shortest possible time. Your objective is to ensure that your customers get a compelling user experience. A great looking homepage goes a long way in ensuring this. <\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] This needs an excellent keyword research<\/a> strategy. You have a lot of tools on the internet to help you out. Remember, your keyword should be popular as well as unique in order to succeed. <\/span><\/p>\n It is important for you to describe your services in the simplest manner. Effective communication is the key. Have a separate web page for each service you provide. This helps you a lot because many search engines rank your individual pages as well on the website. Hence, avoid mixing up keywords that can confuse the search engine bots as well as your customers.<\/span><\/p>\n It is also important to provide information about some of the services you do not provide like that of procuring visas for travel. Of course, you can facilitate the procurement, but never guarantee it. You can include vital information that is of use to the customer for procuring his travel visas. \u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] At the same time, external links matter as well. Normally, the customer would like to verify your information. You can provide him with external links to the source of your information. This helps in building up the trust factor. You can have direct external links to the official website pages of the visa issuing authorities and websites offering accommodation and travel information. <\/span><\/p>\n Ensure that your links open on different windows as this makes it easy for your customers to navigate back to the main page. Small things matter a lot while designing a website. <\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]Have a strong website<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]It is important to have a compelling website having the capacity to hold the attention of the visitor. What goes into the designing of such a website? What is the need to have a strong website? We will cover these aspects in this article. <\/span><\/p>\n
An effective title and Meta description can help matters<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]What is the first thing your customer does when he searches for a travel agency website? He types out his search keywords in the search bar of the local SERPs such as Google, Bing, etc. Your customer is based in Chicago IL. Hence, it is natural for him to search for a travel agency website in his neighborhood. You do not expect him to base his search in New York.<\/span><\/p>\n
An excellent and attractive Homepage is essential<\/h3>\n
<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Your Homepage or the landing page<\/a> as they call it in the SEO industry should give your customer everything he needs. This includes a brief insight into the details of the Company, your contact addresses, the various services you provide, vital information such as procuring visas, information about hotels, and sightseeing highlights. \u00a0An effective FAQ page is also important as people have doubts. You can have an assortment of the clarifications your customers seek and would like to know. <\/span><\/p>\n
Quality content is vital<\/h3>\n
<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]You have the customer knocking on your homepage. It is now vital to provide him with detailed information of the services you provide. The best way to do so is to have quality content on the website. You should be able to impress your customer and arouse an eager want in him to browse your website further. <\/span><\/p>\n
Have a great linking strategy<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]The next aspect of your strategy should be your linking strategy<\/a>. It is a great idea to have internal as well as external links in your website content. Internal links help the customer to navigate from one page to the other easily. Customers can have various doubts when they search for information on the internet. Use your internal links judiciously in your FAQ pages to link to your various services pages. Make it an enjoyable and informative experience for your customer. <\/span><\/p>\n