{"id":2993,"date":"2017-12-29T20:00:57","date_gmt":"2017-12-29T14:30:57","guid":{"rendered":"https:\/\/tribelocal.com\/?page_id=2993"},"modified":"2018-03-06T14:49:27","modified_gmt":"2018-03-06T09:19:27","slug":"local-seo-for-real-estate-agencies","status":"publish","type":"page","link":"https:\/\/tribelocal.com\/local-seo-for-real-estate-agencies\/","title":{"rendered":"The Ultimate Guide for getting clients as a Real Estate Agency in 2018"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”2994″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”7%” bottom_padding=”7%” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”#6d6d6d” gradient_direction=”left_to_right” overlay_strength=”0.3″ enable_shape_divider=”true” shape_divider_position=”bottom” shape_divider_height=”350″ shape_type=”mountains”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#f6653c” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][split_line_heading]\n

Local SEO for Real Estate Agencies<\/h1>\n[\/split_line_heading][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ column_border_width=”none” column_border_style=”solid” delay=”200″][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#000000″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Bring more customers by implementing simple SEO steps to your Real Estate Agencies” font_container=”tag:h4|font_size:20|text_align:center|color:%23ffffff|line_height:36px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css=”.vc_custom_1514463500978{padding-right: 5% !important;padding-left: 5% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”grow-in” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][nectar_btn size=”jumbo” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#3261ad” hover_text_color_override=”#000000″ icon_family=”none” url=”https:\/\/app.tribelocal.com\/users\/sign_up” text=”Sign Up For Free” margin_top=”40″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”5%” bottom_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column centered_text=”true” column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”EVERYTHING YOU NEED TO KNOW ABOUT REAL ESTATE AGENCIES” font_container=”tag:h5|font_size:17|text_align:center|color:%233452ff|line_height:24px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid” delay=”50″][vc_custom_heading text=”Help you to find your dream house” font_container=”tag:h2|font_size:35|text_align:center|color:%23333333|line_height:50px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid” delay=”100″][vc_column_text el_class=”fs-m”]Real estate business has a role to play in everyone\u2019s life. Everyone would have come in contact with a real estate professional at some point in their lives. It could be while searching for a new house to build\/buy. Some people might have encountered this professional while selling their house\/land. People avail their services when they wish to let out or take houses\/commercial places on rent. It is in the fitness of things that this professional has a local SEO campaign to improve his reach. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”https:\/\/app.tribelocal.com\/users\/sign_up” text=”Signup For Free” margin_top=”30″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”ENHANCE DISCOVERABILITY ” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1513677170091{margin-bottom: 10px !important;}”][vc_custom_heading text=”Presence in all directories ” font_container=”tag:h2|font_size:35|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”The key to every business is to be present for the customer at all times. How do you ensure this? One way to do so is to have a presence in all local directories. Real estate business can be of various types like builders, estate agents, brokers, and so on. Each category will have a local directory. Having a presence in the respective niches is a good way to make your presence felt on the local SEO. You can try out some cross-niches as well.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”https:\/\/scan.tribelocal.com\/” text=”Scan Your Business Presence” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
\"Local<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
\"Local<\/div><\/div>[\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”ACCURATE INFORMATION” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1513677199780{margin-bottom: 10px !important;}”][vc_custom_heading text=”Fix your citations” font_container=”tag:h2|font_size:35|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”Consistency of data is important in any field. Real estate agents have to maintain accuracy of information. As your business grows, you need to have a presence in various directories. Ensure to be consistent in your data sharing. In case there is a change in the address or phone number, you should ensure to change it in all directories. Otherwise, you end up confusing the search engine bots. They might direct your traffic to the wrong person. ” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”https:\/\/scan.tribelocal.com\/” text=”Scan Your Business Presence” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”5%” bottom_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column centered_text=”true” column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”LOCAL SEO FOR REAL ESTATE AGENCIES” font_container=”tag:h5|font_size:17|text_align:center|color:%233452ff|line_height:24px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid” delay=”50″][vc_custom_heading text=”How?” font_container=”tag:h2|font_size:35|text_align:center|color:%23333333|line_height:50px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid” delay=”100″][vc_column_text el_class=”fs-m”]A person residing in Charlotte, NC wants to go house hunting. How do you think he will approach the problem? Do you expect him to take out his car and go from street to street looking for a house? There is no need to do this when you have the search engines like Google, Bing, and Yahoo doing the hard work for you. <\/span><\/p>\n

Would it not be a better option to just take out the mobile and type in the keywords, \u2018real estate agencies in Charlotte NC\u2019? You have nearly 3.5 million search results ready for you in under less than a second. Narrowing down this list should not be a problem. <\/span><\/p>\n

If this is how the common individual in Charlotte searches for a house, a real estate business service provider could well strive to find a place among the top searches on the local SERPs. This could be the only place where the customer would find him. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1514463661418{margin-bottom: 18px !important;}”]\n

Invest in a mobile website<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]\u00a0<\/span><\/p>\n

You have just seen that the customer uses his mobile to search for a house. Hence, it should be a great idea for you to have a mobile website. Statistics say that 91% of customers<\/a> rely on their mobile phones to help them make such decisions. This figure is too overwhelming to ignore.<\/span><\/p>\n

Google has also become accommodative as they prefer websites that have a mobile presence while finalizing the ranking on the SERP. This makes it all the more important for the real estate professional to have a mobile presence.<\/span><\/p>\n

Evaluating whether your website is optimized for mobiles or not is easy when you have tools like Google\u2019s Mobile-Friendly Test<\/a> and Webmaster Tools<\/a>. <\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]

\"Local<\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1514463692139{margin-bottom: 18px !important;}”]\n

Would a Mobile App work?<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Mobile apps are the trend today. It might not be possible for a mobile app to work for an individual real estate agency. Nevertheless, the agencies can come together and form an association. Usually, there are such associations available everywhere. These associations can have a dedicated mobile app with the individual real estate agencies offering their services through such as app.<\/span><\/p>\n

A dedicated app can also work in case it is a large construction project. The advantages of having a dedicated app is that one can ascertain the progress of the construction on the app. This app is also useful for the real estate agencies to procure customer responses and seek reviews. Therefore, we can say that the idea might just work out. Anyway, it does not harm anyone to be a just different from the others. <\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]

\"\"<\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1514463725343{margin-bottom: 18px !important;}”]\n

How about Google My Business<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]It is imperative that your customers find you easily among the hundreds of your competitors. This entails that you provide accurate and consistent information across all your listings. The search engine bots crawl all over the internet and match information before listing out the results. Incorrect or inconsistent information can confuse these spiders. They might end up showing the wrong website. Maintaining consistency with the category information is important. A listing in the wrong category can cost you vital business. <\/span><\/p>\n

This is the online age. It would be a sacrilege if one\u2019s business is not available online. There should not be a better way to promote your website\/business than a Google My Business listing.<\/a> <\/span><\/p>\n

The above image says it all. See the wealth of information it provides. If you feel that you have to shell out a bomb for these services, you are way off the mark. Google My Business does it for free. Claiming this listing is not a tough task at all. Access the official website of Google My Business<\/a> and complete the details asked for. You get your listing after Google completes the verification process. Let us look at the features available to you in this listing.<\/span><\/p>\n