{"id":3005,"date":"2017-12-29T20:00:56","date_gmt":"2017-12-29T14:30:56","guid":{"rendered":"https:\/\/tribelocal.com\/?page_id=3005"},"modified":"2018-03-06T13:54:00","modified_gmt":"2018-03-06T08:24:00","slug":"local-seo-for-tradesmen","status":"publish","type":"page","link":"https:\/\/tribelocal.com\/local-seo-for-tradesmen\/","title":{"rendered":"The Ultimate Guide for getting customers to your Tradesmen in 2018"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”4966″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”7%” bottom_padding=”7%” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”#6d6d6d” gradient_direction=”left_to_right” overlay_strength=”0.3″ enable_shape_divider=”true” shape_divider_position=”bottom” shape_divider_height=”350″ shape_type=”mountains”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#f6653c” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][split_line_heading]\n
In the topmost part, it shows pay-per-click ads specific to the main keywords, the second part is for the 4-5 top local business listings and lastly the organic listings of websites with highest ranks and business directories online. Majority of the searchers just look at the business that is listed on the front page and does not bother to scroll further. Therefore, ranking high is another important thing to get business through local searches. Here are some ways to implement local SEO<\/strong> for all the tradesmen and get most out of this internet marketing<\/strong> strategy \u2013<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] Owning a website is not the only necessary thing. You need to optimize your site using local SEO<\/strong> techniques and other search engine optimization techniques. Here\u2019s how –<\/p>\n Here are some important points you need to remember about NAP when you are implementing local SEO<\/strong> for your business \u2013<\/p>\n There are two ways you can update your NAP in the online platforms \u2013<\/p>\n i) <\/strong>Manual \u2013 <\/strong><\/p>\n You can make a list of the platforms for the NAP citations of your business and update manually. In this case, you need to keep a spreadsheet with all your information and keep track. But, the problem with this method is, there are high chances of incorrect and inconsistent NAP citations due to human errors.<\/p>\n ii) <\/strong>Automated \u2013 <\/strong><\/p>\n You may use data aggregators to upload your NAP to multiple platforms all at once. Hence, there are lesser chances of missing or incorrect information. However, it is needed to audit and keep track of discrepancy in both the cases.[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”] Google My Business is a great tool to start your business listings with. It is very easy to create a profile on Google My business. You need to have filled up a form online using your business information required and your profile will be created. Google My business profile helps to manage your business profile on Google. There are other tools as mentioned earlier specific to different search engines. Find the tools that are relevant to your business and list your business there. <\/span><\/p>\n \u00a0<\/span>Here is one important point that you need to keep in mind that \u2013 your business should be listed under the correct category. Imagine if a plumbing service is found under the category of \u2018builders’, customers might think your business fake. It also affects the search engine ranking.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]Websites are Important<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Gone are the days when local businesses did not bother about having a personalized website for their businesses. For making an impression on the customers, getting higher ranks in search engines and become easily searchable \u2013 you need to make a website for your business. Here are the reasons traders should go for having a website \u2013<\/p>\n
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Make your NAP<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]The most important thing customers look at and search for is your business name and contact details. For the business of tradespeople like electricians or plumbers, whose services are for emergencies, it can be disastrous to not making your NAP information correct. NAP stands for Name, Address, and Phone number. If you are having a website, then it will be NAP+W. NAP information should be correct and consistent everywhere and it should be listed on all the possible platforms.<\/p>\n
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Use Local SEO Tools<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]There are some local SEO tools<\/strong><\/a> or applications like Google My Business, Yelp, TripAdvisor, Locadium, NAP hunter etc. to list your business online.<\/p>\n
Grow your online presence<\/h3>\n[\/vc_column_text][vc_column_text el_class=”fs-m”]Everything is online, so is your business \u2013 period. Creating online profiles on different platforms helps to increase the visibility of your local business. We have already talked about the business listing tools that are important. Other than the tools, here are some other platforms where you need to make your presence evident \u2013<\/p>\n
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