{"id":4229,"date":"2018-02-08T10:41:00","date_gmt":"2018-02-08T05:11:00","guid":{"rendered":"https:\/\/tribelocal.com\/?page_id=4229"},"modified":"2018-02-09T22:43:18","modified_gmt":"2018-02-09T17:13:18","slug":"digital-marketing-trends-2018","status":"publish","type":"page","link":"https:\/\/tribelocal.com\/digital-marketing-trends-2018\/","title":{"rendered":"Digital Marketing Agency Trends 2018"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”6%” enable_gradient=”true” color_overlay=”#ba0938″ color_overlay_2=”#ba3d5e” gradient_direction=”top_to_bottom” overlay_strength=”1″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div><\/div>[vc_custom_heading text=”DIGITAL MARKETING AGENCY TRENDS 2018″ font_container=”tag:h2|font_size:36px|text_align:left|color:%23ffffff|line_height:46px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1518004587882{padding-top: 20px !important;padding-bottom: 5px !important;}”][vc_custom_heading text=”Know the latest trends of Web Development and Design by reading this guide” font_container=”tag:h3|text_align:left|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1517998433417{padding-top: 5px !important;padding-bottom: 20px !important;}”][\/vc_column][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Acquire more clients for your agency” font_container=”tag:h3|text_align:left|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1517917184688{margin-bottom: 0px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;}”][vc_column_text el_class=”signup-form”]
\n
<\/div>\n
\n
\n\n\n\n\n\n<\/div>\n

<\/p>\n

<\/div><\/form><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”5%” overlay_strength=”0.5″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Introduction” font_container=”tag:h2|font_size:36px|text_align:center|color:%230c54c9|line_height:47px” google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1518004616283{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Digital marketing is not a new concept. Most of the marketers have been using many trends, methodologies and strategies for making the best use of digital marketing. Since digital marketing has already made its place amongst the marketing agency the next concerning question is what can be the possible next phase of digital marketing? What new trends do the year 2018 holds for digital marketing?<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518004686606{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

With many new technologies developing<\/a> every now and then, many predictions have already been made regarding the future aspects of the digital marketing trends. However, the sure shot formula to succeed in the digital marketing domain is to use the right technologies and platforms at the right time for maximizing its business benefits. <\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518004707085{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

If you too are interested in knowing the digital marketing agency trends that will rise up high in the year 2018 in terms of providing the maximum benefits, then this is the right place to do so. Have a look at the possible trends.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”” font_container=”tag:h2|font_size:36px|text_align:left|color:%230c54c9|line_height:47px” google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1517998687145{margin-top: 10px !important;margin-bottom: 10px !important;}”][\/vc_column_text][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1517920569929{background-color: #1188dd !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Ready to keep your clients happy?” font_container=”tag:h2|font_size:36|text_align:center|color:%23ffffff|line_height:52px” use_theme_fonts=”yes”]

<\/div><\/div>[vc_custom_heading text=”Manage Local SEO of all your clients with one tool” font_container=”tag:p|font_size:18|text_align:center|color:%23ffffff|line_height:26px” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#ff3067″ icon_family=”fontawesome” url=”https:\/\/app.tribelocal.com\/users\/sign_up” text=”Sign Up for Free” icon_fontawesome=”fa fa-long-arrow-right” margin_top=”10″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”1. Video marketing:” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518004783251{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518004853851{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Till now, text marketing has been the priority for the marketers and they also have delivered valuable results. But with the changing trends, people are now seen more interested in the video content. And thus, 2018 will be the year that will be contributing to the growth of video marketing in the digital marketing trends. Every Digital Marketing Agency will put its efforts in posting better video contents for their clients. According to the latest predictions, Cisco believes that about 69% of the user traffic will be from an effective use of video marketing.<\/a><\/span><\/p>\n[\/vc_column_text]

\"Digital<\/div><\/div>[vc_column_text css=”.vc_custom_1518004968330{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Moreover, many experts from the industry are hinted at the fact that video marketing will contribute a total 80% for improving the conversion rate for the websites. Many big brands have already started investing their time in making some creative, short and informative videos to get highlighted on their website in order to engage their audience and enhance their performance. With such predictions and expert’s opinions, it is very much clear that video marketing will be one of the most popular trends in digital marketing in the year 2018.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”2. Chatbots: ” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518004989626{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005009550{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Since customer satisfaction is one of the key requirements of the present digital marketing scenario, the digital marketing agencies are ready to try anything for reaching to the highest level of customer satisfaction. Chatbots will surely be one of the key players in helping the digital marketers with their need. These talking bots significant for almost each industry:<\/span><\/p>\n[\/vc_column_text]

\"Digital<\/div><\/div>[vc_column_text css=”.vc_custom_1518005055155{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Chatbots are seen to have a significant impact on improving the customer services along with improving the business customer relationship with an instant response to all the queries of the customers. Analyzing the potential Chatbots can bring to the business, marketers are focusing on improving the designing of the Chatbots with the help of continual learning. If a Digital Marketing Agency suggests you to avoid this and use the conventional methods of communication, they are so wrong to go with.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”3. Delivering Personalized customer experience will remain the preference:” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005077879{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005140147{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Be it offline marketing, online marketing or digital marketing, the marketers (and Digital Marketing Agency teams) are well aware of the fact that if customers are not satisfied they have no chance to stand in the competition. Due to the limited options in the beginning of the digital marketing, customers had no alternatives to switch when they are not satisfied with the services. But as the platform of digital marketing expanded, the competition in the sector increased immensely. So, you too should go with the best Digital Marketing agency<\/a> which preference delivering customized user experience to your audience.<\/span><\/p>\n[\/vc_column_text]

\"Digital<\/div><\/div>[vc_column_text css=”.vc_custom_1518005207053{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

In the year 2017, many new players entered in the digital world and customers had many options to switch in case of any dissatisfaction. Thus, the marketers felt the need of focusing on personalized customer experience to retain the customers. The year 2018 will be no different in terms of personalizing the customer experience. Marketers have to develop strategies that can provide a better customer-centric business environment for satisfying the increased demands of customers for experiencing personal appreciation that can delight them and can satisfy their demands.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1517920425630{background-color: #1188dd !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Ready to keep your clients happy?” font_container=”tag:h2|font_size:36|text_align:center|color:%23ffffff|line_height:52px” use_theme_fonts=”yes”]

<\/div><\/div>[vc_custom_heading text=”Manage Local SEO of all your clients with one tool” font_container=”tag:p|font_size:18|text_align:center|color:%23ffffff|line_height:26px” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#ff3067″ icon_family=”fontawesome” url=”https:\/\/app.tribelocal.com\/users\/sign_up” text=”Sign Up for Free” icon_fontawesome=”fa fa-long-arrow-right” margin_top=”10″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/6″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”4. Social media marketing: ” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005223465{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005251857{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

The world is turning social and so is expected from the digital marketing agencies. According to the experts, if you are not socially active, you are missing a huge amount of reaching for many potential customers. Although many marketers and digital marketing agencies have started including social media marketing in their marketing strategies, it is observed that only a bit of this enormous platform has been utilized till now.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518005270752{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

The vast availability of so many social platforms, the implementation cost of social media marketing is relatively very less than the other digital marketing trends. It is expected that in the year 2018, marketers will spend more in expanding this immensely potential sector for promoting their products and services along with reaching to a huge variety of clients and potential customers. So, ask your Digital Marketing Agency if they are using best Social SEO tactics or not, and what they are doing to gain visibility on social media for you.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”5. Artificial intelligence: ” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005288105{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005383444{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Just like the other sectors, artificial intelligence has already knocked at the doors of digital marketing. Nearly 57% of the marketers<\/a>, employed at a good Digital Marketing Agency, are making the use of artificial intelligence for getting an edge over their competition. It is predicted that this figure will increase by 53% in the year 2018<\/a> with the growth of technology. Many marketers are expecting that the emerging scope of artificial intelligence in 2018 will help them to engage the customers in a better way.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518005402264{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

The figure depicts some areas where AI marketing will be used the most in 2018:<\/span><\/p>\n[\/vc_column_text]

\"Digital<\/div><\/div>[vc_column_text css=”.vc_custom_1518005525336{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Though, artificial intelligence is already contributing to improving the experience of the customers by providing them with the search results according to their preferences and likings. In the year 2018, the scope of artificial intelligence will improve with the help of technologies like intercom and drift. These technologies will help in delivering a better chat experience to the customers and website visitors.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”6. Mobile marketing: ” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005560193{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005592618{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

It is not a hidden fact that the present generation is mobile-centric and spends most of their time on the phone. According to the latest reports, more than 65% of people use mobile phones for most of their needs and requirements. Such statics is enough to drive the attention of the marketers to develop a mobile marketing strategy that can help them to expand their reach to the customers.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518005610255{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

2018 will see mobile technology to majorly taking over most of the digital marketing activities. To ensure that the trend becomes popular in 2018, Google had announced the launch of their mobile-first algorithm in early 2018. As a result, many others marketing agencies are looking forward to putting their best foot in the race of utilizing the benefits of mobile marketing. Amidst the tough competition, are you ready with your mobile-friendly strategy? If not, ask your Digital Marketing Agency to implement it as soon as they can.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”7. Live videos: ” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005628115{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005686020{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

For some people, video marketing and live videos may appear to be the same thing but the two stands distinguished when considered in playing a role in advancing the digital marketing trends and strategies. The use of live videos<\/a> is also not new in the digital marketing domain but it has not been used to its maximum potential till now. The concept of live videos is not being used by more than 15% of the marketers which lays down an immense potential for this trend in the year 2018.<\/span><\/p>\n[\/vc_column_text]

\"Digital<\/div><\/div>[vc_column_text css=”.vc_custom_1518005869757{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Live videos are not just becoming popular amongst the marketers but the users also love the growing influence of live videos. Nearly 80% of the customers have admitted that they love the concept of live videos. Wouldn’t live videos be one of the most popular digital marketing agency trends in 2018?
\n<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”8. Machine learning:” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005900054{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005922563{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

No marketer or Digital Marketing Agency can deny the fact that sustaining the existing customers is the greatest need of the marketing world today along with attracting new customers. If the customers are not satisfied with the present and offered services of the marketers, they take no time in switching to your competitors. Thus, marketers need to be really responsive towards the customers for retaining them to the brand.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518005938197{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

In order to be in the competition and to hold on to the customers, machine learning will be the winning weapon of the marketers. Machine learning will be a significant trend that will help the marketers to bring automation in their business strategies. Even the experts have indicated that the businesses which will focus on machine learning will be greatly benefitted by machine learning.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”9. Voice searches:” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518005975682{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518005994967{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

The idea of voice search still has a lot more to offer to the customers. In the present time, the voice search depends upon the use of keywords which sometimes are not recognized correctly by the machine and therefore deliver dissatisfying results. However, the marketers are trying really hard for finding the more relevant keywords that can be easily recognized by the machine for enhancing the voice search results. Your Digital Marketing Agency must also be paying attention to the implementation of natural language processing for improving the results.<\/span><\/p>\n[\/vc_column_text]

\"Digital<\/div><\/div>[vc_column_text css=”.vc_custom_1518006089489{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

If things work as planned then nearly 50% of the searches will be made using the voice search concept, which is 20% at present<\/a>. Keeping the present scenario of the voice search in mind along with concentrating on the future aspect, it can be rightly said that the voice search will provide a huge market for the marketers for improving their business strategies and plan them according to the future needs and requirements.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”10. Social messaging apps: ” font_container=”tag:h3|font_size:25|text_align:left|color:%23000000″ google_fonts=”font_family:Averia%20Serif%20Libre%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1518006124962{margin-bottom: 20px !important;padding-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1518006155478{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Communication is the key requirement for the marketers for knowing the likings, preferences, and dislikes of their customers. The implementation of the social messaging apps offers some vast opportunities to the businesses for reaching to their potential customers and to expand their business. In the year 2018, most of the businesses will be seen investing their time and effort for including social messaging apps in their marketing strategies as they can help them to expand their customer reach and profit levels.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518006172745{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

Many popular sites like Facebook, WhatsApp, etc. have already working in the needed direction.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518006190842{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n

This is not it. There are some more trends which can help the marketers to maximize their performance their digital performance. Here’s the quick list:<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1518006445714{margin-top: 10px !important;margin-bottom: 10px !important;}”]\n