{"id":1290,"date":"2017-09-14T14:26:11","date_gmt":"2017-09-14T14:26:11","guid":{"rendered":"https:\/\/tribelocal.com\/?p=1290"},"modified":"2018-01-12T17:38:42","modified_gmt":"2018-01-12T12:08:42","slug":"local-seo-tips-for-restaurants","status":"publish","type":"post","link":"https:\/\/tribelocal.com\/local-seo-tips-for-restaurants\/","title":{"rendered":"Local SEO Tips for Restaurants"},"content":{"rendered":"<h2><strong>What is Local SEO ?<\/strong><\/h2>\n<p><span style=\"font-size: medium;\">Every big and small sized restaurant wants to grow their business and attract as many customers as they can. The most effective way to market the business online is the use of\u00a0Local SEO. It is all about increasing the searching visibility for businesses that serve their communities face to face. Moreover, it helps the businesses to promote their product and services to its local customers.<\/span><\/p>\n<h2><strong>Challenges faced by most restaurant owners<\/strong><\/h2>\n<p><span style=\"font-size: medium;\">A great website is supposed to help the business to make more customers and be a better business. Most of the websites are setup to be search engine friendly and help in high ranking. However, there are lots of strategies that one can use to give its website an extra boost and perform better than its competitors.<\/span><\/p>\n<p><span style=\"font-size: medium;\">It is very challenging and hard for a restaurant business to get new customers through the door. While searching for a good restaurant, the customers are more likely to choose the internet to find what they are looking for. Now if you want your website to be displayed at the top and above, then observe the website of your competitors. \u00a0You need to implement some very great Local SEO strategies to increase the ranking and position of your website and boost its web presence.<\/span><\/p>\n<h2><strong>Industry Expert solution<\/strong><\/h2>\n<p><span style=\"font-size: medium;\">Following are the 15 tips to grow your better business using local SEO that will help your website rank higher for a very long time.<\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">1- Optimize website and content<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">Here are some of the points that you can consider while optimizing your website and content:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Optimization is the very first and best thing to be done which will help your website shown up on search engines.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Write a good amount of relevant and high-quality content.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Do not only focus on keyword rich anchor text.<\/span><\/li>\n<li><span style=\"font-size: medium;\">While writing the content for the website always think from a customer\u2019s perspective, write for your customers not only for search engines.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Write about what your clients want to read and what will inspire them.<\/span><\/li>\n<li><span style=\"font-size: medium;\">While focusing on only keyword stuff, you might skip your competitive edge so write high-quality content for the customers which will attract them.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Include your address, contact number and other contact information like email, etc.<\/span><\/li>\n<li><span style=\"font-size: medium;\">All these should be very clear and visible to the customers. \u00a0So that they can easily find it on your website.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Adding reviews will also help the customer to make a decision easily so make sure to include all this content strategically in your website.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">2- Google+ business page<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">Google+ is a social media platform. It is owned by Google and helps in Local SEO ranking and online marketing a lot.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">To increase your spot in search results, the first thing you will need to do is set up a profile.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Fill out the business profile as thoroughly as possible. Get active and add people, your customer circle.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Post your content consistently.<\/span><\/li>\n<li><span style=\"font-size: medium;\">There is a very high potential for your content to be published on Google+\u00a0to appear on search engines than content published on other social networks.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">3- Local Directory Citation building<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">Citations in SEO are an essential component in improving your local search results to make your restaurant a better business.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">It is one of the primary pillars of <strong>local SEO<\/strong> for running a proper, improved and better restaurant.<\/span><\/li>\n<li><span style=\"font-size: medium;\">A citation is an online reference to your restaurant&#8217;s name, address, and phone number, i-e NAP.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Citations help search engines to verify that your restaurant business exists.<\/span><\/li>\n<li><span style=\"font-size: medium;\">It signals the search engines that your business is legitimate which automatically improves the ranking and make your <strong>better<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\">Here are some important Citations for Restaurants to rank better in Search Engines<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/facebook.com\" target=\"_blank\" rel=\"noopener\"> Facebook <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-business-page-to-facebook\/\" target=\"_blank\" rel=\"noopener\"> Simple steps to create facebook page for Free <\/a><\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/tribelocal.com\/how-to-addclaim-google-listing\/\" target=\"_blank\" rel=\"noopener\"> Google Maps <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/how-to-addclaim-google-listing\/\" target=\"_blank\" rel=\"noopener\">Get listed on Google Maps<\/a><\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"http:\/\/www.yelp.com\" target=\"_blank\" rel=\"noopener\"> MerchantCircle<\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-claim-free-business-to-yelp\/\" target=\"_blank\" rel=\"noopener\"> Easy steps to add business to Yelp<\/a><\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/mapsconnect.apple.com\" target=\"_blank\" rel=\"noopener\"> Apple Maps <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-claim-free-business-to-apple-maps\/\" target=\"_blank\" rel=\"noopener\"> Add free Business profile on Apple Maps <\/a><\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noopener\"> Bing Places <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-claim-free-business-to-bing-places\/\" target=\"_blank\" rel=\"noopener\"> 4 simple Steps to add business to Bing Places <\/a><\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/foursquare.com\/\" target=\"_blank\" rel=\"noopener\"> Foursquare <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-free-business-foursquare\/\" target=\"_blank\" rel=\"noopener\"> Add free business listing on Foursquare<\/a><\/span> <\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"noopener\"> TripAdvisor <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-claim-free-business-tripadvisor\/\" target=\"_blank\" rel=\"noopener\">5 easy steps to add business to TripAdvisor<\/a><\/span> <\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"noopener\"> Yellowpages <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-claim-free-business-to-yellowpages\/\" target=\"_blank\" rel=\"noopener\"> Add free business listing on yellowpages<\/a><\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"http:\/\/www.superpages.com\/\" target=\"_blank\" rel=\"noopener\"> SuperPages <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-business-listing-superpages\/\" target=\"_blank\" rel=\"noopener\"> How to add business to SuperPages<\/a><\/span> <\/span><\/li>\n<li><span style=\"font-size: medium;\"><span style=\"color: #7ec584;\"><a href=\"https:\/\/www.hotfrog.com\/\" target=\"_blank\" rel=\"noopener\"> Hotfrog <\/a> &#8211; <a href=\"https:\/\/tribelocal.com\/add-claim-free-business-to-hotfrog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: medium;\"> Simple steps to add business to Hotfrog <\/span><\/a><\/span><\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">4- What to post<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">There is more to Local SEO than just local keywords. You can post nearly anything to boost and build your web presence to make your better business.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Posting new menu items, restaurant events or other local news can be optimized with keywords to make your website stand out during a search.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Photos of customers in your restaurant, your dishes, new renovations or even a video of the bartender mixing drinks.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Moreover, the most important and inspiring part that you can post is REVIEWS. So post your customer comments praising your recipes, service, and ambiance.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Not only it can boost your Local SEO strategy, but it can also lure in more new diners.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">5- Enable Reservations for customers<\/span><\/span><\/h2>\n<ul>\n<li><span style=\"font-size: medium;\">You can add a link to your profile page allowing customers to do reservations and book tables.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Customers being able to book their reservations within three clicks can create a very good impact.<\/span><\/li>\n<li><span style=\"font-size: medium;\">This reinforces how important it is to include up to date information on your Google+ business page.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">6- \u00a0Real Pictures of your Business<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">This area is often missed or poorly optimized. Most of the time restaurants post dreary pictures of their empty premises and company logo etc. Get into the shoes of the customer.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Posting high quality and relevant pictures are a very simple but effective strategy for optimizing Google+ profile.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Include pictures of busy days, classy pictures of your premises and your staff.<\/span><\/li>\n<li><span style=\"font-size: medium;\">This can bring more effective reviews to your site which will automatically boost your search results.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">7- Customer experience matters<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">User experience is critical to local SEO and the success of your entire website. Now when you are on your way to posting a great content to boost your search results, customers may click through your site more than usual, but poor user experience can do great harm to your business.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Make sure that your website is user-friendly.<\/span><\/li>\n<li><span style=\"font-size: medium;\">It\u2019s crucial to keep mobile users happy with your web experience when more people are searching for the local restaurants on their smart phones.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">8- On page SEO for the website<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">It is the practice of optimizing web pages to rank higher and earn more quality traffic in search engines.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Title tags are the second most important on page factor for SEO after content.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Moreover, URL structure is important because it helps the search engines to understand the relative importance and adds helpful relevancy metric to the given page.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">9- Off page SEO for Business<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">It refers to the techniques that can be used to improve the position of a site in the search engine result page.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Off page SEO\u2019s refers to actions you can do outside the boundaries of your website which are social media marketing, social bookmarking and link building.<\/span><\/li>\n<li><span style=\"font-size: medium;\">A successful off site SEO will generate an increase in rankings, increase in PageRank and more exposure.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">10- \u00a0Business Category <\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">Your content must include the references to the areas from which you want to attract your customers. It is very important to include your location in your content to clarify the potential customers where you are and also to benefit from these geographically targeted search terms.<\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">11- Use Google places<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">It allows your restaurant, food truck or catering business show up in Google search and Google maps.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">It helps customers in finding an address, operation hours and contact information to make orders.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">12- Be consistent:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">Search engines like Google and Bing do not like inconsistent listings, and it could negatively impact the restaurant. Moreover, it is very important to be consistent with the business name, address and contact information on a website, social media profile, and citations to make better business.<\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">13- Online Reputation Management<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">It is a broader term for Local SEO. Restaurants and bars live and die by their reputation. In ORM, the goal is to show your restaurant and hotel in its best light. It does not only ensure that your restaurant is found on a lot of websites. But making sure that all the information is correct and active which creates a good image of your restaurant.<\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">14- Monitor or analyses your results<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">It is important to know what you are doing is actually working or not. There are many good tools that you can consider to monitor or analyses your local SEO efforts.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">The most useful tool is <a style=\"cursor: pointer;\" href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> and <a style=\"cursor: pointer;\" href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business Insights.<\/a><\/span><\/li>\n<li><span style=\"font-size: medium;\">You can set this tool on your website to track how many organic visitors are coming on your website.<\/span><\/li>\n<li><span style=\"font-size: medium;\">More organic visitors mean your Local SEO is working fine.<\/span><\/li>\n<li><span style=\"font-size: medium;\">You can consider Moz analytics. It works perfect and analyzes your website improvement.<\/span><\/li>\n<li><span style=\"font-size: medium;\">It also allows you to track keywords progress week after week.<\/span><\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">15- Join Restaurant Directories<\/span><\/span><\/h2>\n<p><span style=\"font-size: medium;\">The final local SEO tip for the restaurant is to make sure that you claim your restaurant listing on all the restaurant directories. Many SEO people believe that this is not optional as it allows to you update contact information and keeps the tabs on for what is being said about your business<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Local SEO ? Every big and small sized restaurant wants to grow their business and attract as many customers as they can. The most effective way to market the business online is the use of\u00a0Local SEO. It is all about increasing the searching visibility for businesses that serve&#8230;<\/p>\n","protected":false},"author":11,"featured_media":1294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","footnotes":""},"categories":[26,28,27],"tags":[],"_links":{"self":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts\/1290"}],"collection":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":0,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts\/1290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/media\/1294"}],"wp:attachment":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/tags?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}