{"id":1745,"date":"2017-10-25T10:08:10","date_gmt":"2017-10-25T10:08:10","guid":{"rendered":"https:\/\/tribelocal.com\/?p=1745"},"modified":"2017-11-16T10:21:58","modified_gmt":"2017-11-16T10:21:58","slug":"5-best-local-seo-tips","status":"publish","type":"post","link":"https:\/\/tribelocal.com\/5-best-local-seo-tips\/","title":{"rendered":"5 Best Local SEO Tips"},"content":{"rendered":"<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">They say that \u201cCharity begins at home, but Business begins at home as well.\u201d Obtaining global information is important, but local SEO for small business is essential. You need to have your basics in place before becoming a strong global entity. This is the main reason why most of the businesses concentrate on local search SEO.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #676f80;\">What do the pundits say?<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Research has brought out these facts into the open.<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">A <a href=\"https:\/\/searchengineland.com\/how-users-search-for-local-businesses-5-tips-to-optimize-local-listings-97612\">Search Engine Land<\/a> report estimates that 54% of web searchers use city \/ town names and zip codes to search for local businesses. Local businesses see 59% of consumers searching for them each month.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have a reference in Moz\u2019s <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/how-people-interact-with-search-engines\">Beginners Guide to SEO<\/a> that showed 79% of consumers search for local information.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1752\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/how-local-customers-use-google.png\" alt=\"local-seo\" width=\"662\" height=\"322\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/how-local-customers-use-google.png 646w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/how-local-customers-use-google-300x146.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/span><\/span><\/h3>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #676f80;\">What does this signify?<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This signifies that local SEO is the flavor of the town. The earlier businesses realize this fact, the better it is for them. Let us look at 5 tips that help you improve your SEO presence in the local market.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1751\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/town-name-or-city-name.png\" alt=\"loocal-seo-tips\" width=\"638\" height=\"324\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/town-name-or-city-name.png 638w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/town-name-or-city-name-300x152.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><strong>Here are the 5 Best Local SEO Tips:<\/strong><\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">1. Get your basics right<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">One of the strongest search engine optimization tips is to understand what people are looking for. You ensure this in the following two ways.<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">SEO tools like Google AdWords can do wonders in helping you to attract search traffic.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Web Analytics can help you find out local terms used by visitors to search for your website.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">It is usually a combination of the types of services on offer and the city \/ town you do business. The next tip will show you how to offer services that you want people to search on your site.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">2. Optimize existing pages to target a local market<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have your own business online, but are you ready to plunge into the local SEO market? The following steps will enable you to do that.<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Include your location in your SEO title and descriptions. Secondly, keep the information crisp and short. Page titles should not exceed 70 characters whereas title descriptions should have a maximum of 156 characters.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Having your contact details on the appropriate pages along with a map to assist consumers is the right way to go about it.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You improve local SEO citations in this manner. Having good SEO content without stuffing unnecessary keywords is also a welcome bonus.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1750\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/Ads.jpg\" alt=\"seo-tips\" width=\"530\" height=\"610\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/Ads.jpg 1265w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/Ads-260x300.jpg 260w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/Ads-768x885.jpg 768w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/10\/Ads-889x1024.jpg 889w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/span><\/span><\/h3>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">3. Localize your Content<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This SEO optimization tip will help you if you have your business at multiple locations.<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">A landing page for each location is a great idea.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Using software solutions to localize your content is advisable to improve your SEO marketing campaign. You have solutions like <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/local-seo\/\">Yoast Local SEO Search Plugin<\/a> to help you out.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This tip can help you to improve your SEO rankings.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">4. List your content in Local Directories<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have done the hard work of optimizing and localizing your content. The next step is to make consumers aware of your presence. Listing your content in local directories is the right solution.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">The following tips should help you form an effective SEO strategy.<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Have a great description in addition to including your contact information.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Adding photos and tags help you to make things easier for people to search you.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Maintain a level of consistency to increase your brand value.<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Google Webmaster Tools can ensure you highlight your local presence. Structuring of data is also possible when you use this particular tool.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">5. Ignore Mobile Users At Your Own Peril<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">More people are searching for websites on their mobiles. Hence, it makes better sense to optimize your website to be compatible with all kinds of internet accessing devices like mobiles, tablets, etc.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">The number of mobile searches is increasing at a tremendous rate. It makes sense to tap this burgeoning resource at the earliest opportunity.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have just seen five sips that can help your local listing in SEO. Who would not like to have a bonus tip or two?<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #676f80;\"><br \/>\nBonus Tip 1: Have your business listed on Social Media<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Social media is the king today. You find people active on social media everywhere. It is in the fitness of things that you list your business on this highly interactive network. You have media tools like Foursquare, Facebook, and Google + to make an impact. Integrate your Facebook business page and take advantage of Graph Search. Using social media contacts to have access to SEO backlinks is a great way to improve your SEO rankings.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">No SEO optimization tip is complete without a reference to social media.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #676f80;\">Bonus Tip 2: Customer Reviews Help<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Customer feedback is of utmost importance in any field. Soliciting reviews and general feedback from customers is commonplace activity in business. Reviews can be positive or negative. However, one thing is certain. It talks about you and your business. That is a kind of SEO marketing strategy in its own way. Positive reviews can be great for your local SEO. Your response to the reviews is also an important factor. They play a role in improving your SEO ratings.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #676f80;\">Bonus Tip 3: Claim your Google my Business<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You get great exposure when you subscribe to Google My Business (GMB). It is free and can play a tremendous role in improving your Google local SEO rankings. Claiming your GMB is easy. Visit <a href=\"https:\/\/www.google.com\/business\/\">Google.com\/business<\/a> and complete the registration and verification process. Optimize your GMB listing with your usual information about the business and add a couple of photos for great effect. This is one of the best ways of increasing your SEO performance.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #676f80;\">Final Thoughts<\/span><\/span><\/h3>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Local SEO is important as it helps you have a strong foundation in business. Using the tips listed above can result in exponential growth in your business. Once your basics are in place, you can concentrate on improving your global presence. This is true in every sector. It assumes greater significance in marketing because it is imperative to make your presence felt in the market. One of the time-tested ways of doing so is to have a significant share of local business.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They say that \u201cCharity begins at home, but Business begins at home as well.\u201d Obtaining global information is important, but local SEO for small business is essential. You need to have your basics in place before becoming a strong global entity. This is the main reason why most of the&#8230;<\/p>\n","protected":false},"author":11,"featured_media":1753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","footnotes":""},"categories":[26,28,27,1],"tags":[],"_links":{"self":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts\/1745"}],"collection":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":0,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/media\/1753"}],"wp:attachment":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}