{"id":1760,"date":"2017-10-25T11:43:00","date_gmt":"2017-10-25T11:43:00","guid":{"rendered":"https:\/\/tribelocal.com\/?p=1760"},"modified":"2017-11-07T08:48:30","modified_gmt":"2017-11-07T08:48:30","slug":"not-ask-reviews-local-seo","status":"publish","type":"post","link":"https:\/\/tribelocal.com\/not-ask-reviews-local-seo\/","title":{"rendered":"How NOT to ask for Reviews in Local SEO"},"content":{"rendered":"
This is an online world. A majority of people do business online. It is natural for customers to go through online reviews before purchasing a product. A positive one does have a great bearing on the overall success of the business. It encourages others to buy. Any business entity would love to go to extreme lengths to have as many positive opinions as possible.<\/span><\/span><\/span><\/p>\n However, there is a flip side to the argument. Too much of positivity can arouse suspicions as well. Hence, there is a need for maintaining a perfect balance. No business is perfect in this world. There is bound to be the odd dissatisfaction among customers resulting in a negative opinion. One should learn to take the rough with the smooth. In fact, statistics show that it always helps to have a couple of negative views thrown in between the positive ones.<\/span><\/span><\/span><\/p>\n <\/p>\n Positive reviews do have a good effect on the local SEO ratings. The marketing websites usually list out the number of user opinions thereby enabling prospective customers to get an idea about what to expect. One of the easiest ways to procure a good testimonial is to render flawless service.<\/span><\/span><\/span><\/p>\n This is entirely in your hands, but circumstances can arise where your services might not satisfy your customer thereby providing ground for him to post a negative opinion. It is perfectly natural. A couple of negative views do not affect your Google local SEO ratings much. In fact, they add to the credibility of the website and make it look genuine. <\/span><\/span><\/span><\/p>\n This is a million dollar question. It is entirely up to you and your SEO strategy. You can do so, but it is better to follow ethical ways of asking them. There is a thin dividing line between asking and demanding them. You should be aware of this fact before making any attempt to do so.<\/span><\/span><\/span><\/p>\n It is human psychology that you might not get any appreciation if you render good service, but criticism is sure if you do not. Therefore, it is logical for businesses to request people to drop in a good word or two when you deserve the same. This helps in balancing the equation.<\/span><\/span><\/span><\/p>\n Asking your customer to voice his opinion is one aspect of SEO. It is important to know how not to ask for their opinions. Let us look at them in brief.<\/span><\/span><\/span><\/p>\n Do not demand: You have to earn your positive opinion from customers. Demand them as a matter of right is just not on. In fact, you trigger a sense of rebellion from the customer if you do so. It can backfire on you and affect your local search SEO.<\/span><\/span><\/span><\/p>\n<\/li>\n Never resort to threatening or coercing: If demanding positive opinions is bad, threatening or coercing people is worse. It is illegal as well. There have been cases where businesses have threatened their customers with dire consequences if they or their customers post negative opinions on any website.<\/span><\/span><\/span><\/p>\n<\/li>\n Do not plead either: This is the other end of the spectrum. You give good service and try to earn the positive opinions of customers. Pleading with them to post something positive can show you in poor light.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n No customer will ever patronize a product or a service if the business threatens them to penalize for negative customer opinions. This is a free world. Any person can post any kind of review on a third party website such as Yelp, Trip Advisor, and the like. There is no way anyone would be able to control this activity.<\/span><\/span><\/span><\/p>\n<\/span><\/span><\/h3>\n
Position vis-\u00e0-vis SEO rankings
\n<\/span><\/span><\/h3>\nShould you ask for reviews from customers?<\/span><\/span><\/h3>\n
How do you not ask for reviews?
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Creative ways of seeking positive views
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