{"id":1851,"date":"2017-10-30T12:40:46","date_gmt":"2017-10-30T12:40:46","guid":{"rendered":"https:\/\/tribelocal.com\/?p=1851"},"modified":"2017-11-02T07:50:13","modified_gmt":"2017-11-02T07:50:13","slug":"social-media-seo-love-hate-relationship","status":"publish","type":"post","link":"https:\/\/tribelocal.com\/social-media-seo-love-hate-relationship\/","title":{"rendered":"Social Media and SEO: The Love-Hate Relationship"},"content":{"rendered":"

If you are in anyway familiar with the world of internet, the two words that you have heard the most in the present times are SEO and social media<\/a>. These two are so closely related that it is not possible to think of one without the other. However, the relation is not always positive between the two as there are drawbacks besides positive sides.<\/span><\/span><\/span><\/p>\n

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Let\u2019s analyze how their co-existence is a love-hate relationship, everyone is interested in:<\/span><\/span><\/span><\/p>\n

Going Viral on Social Media vs. Search Ranking<\/span><\/span><\/h2>\n

What will bring more conversion \u2013 A link posted on social media or a page ranking high in the search engine results?<\/span><\/span><\/span><\/p>\n

To Clarify, <\/b> the links on social media turn into credible backlinks<\/a> and thus influence page ranking. For instance, the idea that when a post goes viral on Twitter or Facebook, it’s ranking on Google improves due to the generation of new links. The fact of the matter is that the number of times a link has been tweeted does have a significant bearing on increasing the ranking of a site on search engines.<\/span><\/span><\/span><\/p>\n

How Do Google and Bing See Social Media?<\/span><\/span><\/h2>\n

Bing states that<\/a> it incorporates social media signals in their algorithms to reflect it in their search results. Well, that\u2019s pretty clear and reasonable. But what about Google!<\/span><\/span><\/span><\/p>\n

Google has not taken a clear stand on the matter and is still going two ways about it. It is hoped that Google, being the most popular search engine, will make its algorithms clear soon as this would be a massive help to the SEO service companies.<\/span><\/span><\/span><\/p>\n

A Google Web Master Trends Analyst said Google doesn\u2019t take social presence into account<\/a>, but then why we see the social media links on the top of the list, while a search query is made? Weird!<\/span><\/span><\/span><\/p>\n

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Do social links boost your search rank?<\/span><\/span><\/h2>\n

The way social media has progressed in the last couple of years is astounding. Now everyone, from all works of life and all age groups, is present on one or other social media platform. 81% US citizens are on social media<\/a><\/span> at present, and there is a probability of 15-16% enhancement in it, just in a year. It is, therefore, quite natural that the businesses that want to grab the eyes of a global audience are also making their presence felt on social media. <\/span><\/span><\/span><\/p>\n

Now the obvious question arises that being present on the social media and the generation of links there, at all has any bearings on the ranking of business on the search engines. The answer needs a vivid discussion on the topic.<\/span><\/span><\/span><\/p>\n

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The Social Media Backlinks<\/span><\/span><\/h2>\n

Most of the SEO gurus will tell you that link of your website in the social media directly influences your ranking<\/a> on the search engines like Google and Bing. This is because, in their opinion, right backlinks are generated by turning out original content. <\/span><\/span><\/span><\/p>\n

All the original content generated by a business is now posted on the social media by the business for maximum publicity. Thus the things that you post on Twitter and Facebook or LinkedIn and so on make the search engines understand the credibility of the links, and it puts it up in the ranks accordingly<\/span><\/span><\/span><\/p>\n

Google\u2019s Algorithms on Social Media Links<\/span><\/span><\/h2>\n

Google<\/span><\/a>\u00a0is undoubtedly the most popular search engine of our times. In its earlier stand on the matter of social media backlinks, it had stated that the re-tweets of a link have no effect on the ranking of the page on Google’s pages. On a more recent interview, it went back to its earlier stand and said that social media links are incorporated into its search results.<\/span><\/span><\/span><\/p>\n

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Now to clear things up, the fact of the matter is that Google crawls up on the social media platforms for gathering data in the same manner as works for the rest of the websites. The pages like Facebook and Twitter get treated in the same way as all the other pages, so the links on these social media sites are as relevant as the links on any other sites. To put it simply, any site that can be crawled upon by Google will be included in the search results.
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The social media shares and likes \u2013 Are they helping you in SEO?<\/span><\/span><\/h2>\n

The number of times a post has been shared on the social media may not always affect the position of a page on the search engines. But the fact remains that the content on the social media pages are valuable in the ranking as it establishes the credibility<\/a> of the site.<\/span><\/span><\/span><\/p>\n

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If you search any brand or business on the search engines, you will see that the first things that pop up other than the webpage of the company are the social media links like that of Facebook, Twitter or Pinterest in which the company is present. Thus, it can be in no way said that the social media backlinks<\/a> have no bearing on the search engine results. The likes and comments on a post have similar effects on the search engines.<\/span><\/span><\/span><\/p>\n

Keyword and Social Media \u2013 Goes well together!<\/span><\/span><\/h2>\n

This is a conventional technique<\/a> used by the companies that have an effect on the search engines ranking. The use of multiple keywords which is not possible in other contents does not work that way with the social media sites. On these sites, one can use as many keywords as one desires. This way the rank of the site is naturally boosted up by the companies.<\/span><\/span><\/span><\/p>\n

The only thing that they are conscious about is the fact<\/a> that all these keyword uses and sharing does not have the adverse effect on the ranking. The embedding of any kind of tracking codes in the manner of keywords or sharing link will make the search engines drop the classification of the sites. The relevance of social media is therefore immense of the influence of the ranking of a page.<\/span><\/span><\/span><\/p>\n

Do social media profiles rank in search engine? <\/span><\/span><\/h2>\n

Social media! This word is known to us as every single individual is found spending more time on this platform. Now the question to consider is that does the credible profile on the SM<\/a> get a rank in the search engine? Well for that answer a doubt is a must! No work is complete without a doubt! Jokes apart, the answer is yes. Social media is not only used as a tool for having long chats with friends or others. Businessman incorporation brain must be used. Didn\u2019t get the fact! Well acquire some knowledge <\/span><\/span><\/p>\n

Social media is a powerful tool for branding yourself into the world. But precisely it has not been defined by any search engines to rank the social media profiles. Google, the most extensive search engine, still has its own following algorithm. Even social indicators like following, share, retweets, and pins don’t factor much in the rankings of the search engine. But still, social indicators play a crucial role. Remembering the third law of Albert Einstein, there are ways through which you can get a ranking in the search engines. Eagerly waiting to get the right answer.<\/span><\/span><\/p>\n

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Okay. So it matters, right?<\/span><\/span><\/p>\n

If you are willing to know how you can improve your search engine and social media image, read further:<\/span><\/span><\/p>\n