Add your photo and complete the profile.<\/span><\/li>\n<\/ul>\nYour potential clients will be able to locate you thereby increasing your visibility. Remember to include your correct address with Zip code and phone number. Update the details whenever you change them.<\/span><\/p>\nHow about getting some reviews on your GMB page?<\/span><\/span><\/h2>\n<\/span><\/p>\nComing back to the same example, I search for the best architects in New York. You see this option on the search results page.<\/span><\/p>\nClicking on \u201cMore places\u201d will help me to widen your search. I find out that some architects have 5 stars whereas some do not have any. You have the number of reviews listed on the page as well. Who do you think I will approach first? The architect with a combination of more reviews and a higher star rating should be my ideal choice. This explains the soliciting of reviews on the GMB page.<\/span><\/p>\nSeek Client reviews<\/h4>\n
As an architect, what do you do? Ask your clients to drop in a good and positive review about their experiences with you. Should that be a difficult task? Your clients will be happy to oblige you, especially if you have given them good services. How will you contact each client? Drop an email to each of them. Now, some client might not give you a 5-star rating. Should you worry? On the contrary, it is a blessing in disguise for you. If everyone gives a 5-star rating, the reviews might sound fishy. Google is very smart. It can smell such tactics and hence, penalize you as well. A couple of lower ratings bring a sense of genuineness to the entire scene.<\/span><\/p>\nGive your website visitors an unforgettable experience<\/span><\/span><\/h2>\nAs an architect, you job is to design buildings and not websites. Entrust the job of building a website to a professional. However, you should know how to give your visitors an unforgettable experience. The following tips should hold good.<\/span><\/p>\n\n- Your website should be user friendly<\/span><\/li>\n
- Navigating through the website should be easy<\/span><\/li>\n
- There should be no bugs on the website<\/span><\/li>\n
- Your website should be a responsive one. It should be compatible on all kinds of devices. A mobile friendly website is the need of the hour.<\/span><\/li>\n
- It should be an attractive website<\/span><\/li>\n
- It should have a separate Home page, About Us page, Services page, Contact Us, and finally FAQ page.<\/span><\/li>\n<\/ul>\n
<\/span><\/span><\/h2>\nDo Keyword Research<\/span><\/span><\/h2>\nKeywords<\/h4>\n
Keywords are the heart and soul of SEO. This aspect requires you to so some serious research. List out the keywords depending on the services you offer. You have Keyword planner tools that can be of great help to you. Some of the tools are SEMRush, Google Adwords Keyword Planner, and Google Trends etc. The list is an exhaustive one.<\/span><\/p>\nMake a list of your primary and secondary keywords. The primary keywords should concentrate on the main services you offer such as \u2018residential architects\u2019, \u2018interior designers\u2019, high end architectural firm\u2019, etc. The secondary keywords can be the results arising out of utilizing the real estate services. Certain examples of secondary keywords are \u2018interior design save money\u2019, and so on. Understand the concept of long-tailed keywords as well. Use these combinations to weave your content for the Home Page, Services Page, and so on.<\/span><\/p>\n<\/h4>\nBuild effective backlinks<\/h4>\n
In simple words, backlinks are web links that link to your website from other websites. In the past, people used to buy backlinks. However, Google has changed the goalpost in 2016 with the introduction of the Penguin updates and concept of Black hat SEO. Hence, it is important to seek backlinks from quality websites such as .gov and .edu domains.<\/span><\/p>\nYou can advertise your services in local directories and seek backlinks from there as well. However, it boils down to one thing, Quality of the website from where you acquire the backlink.<\/span><\/p>\nUse researched Keyword phrases in the content <\/span><\/span><\/h2>\nRemember that \u2018Content is King in SEO\u201d. Good content will always stand out. Using keywords in the content is optimizing them. People search for their products and services on the internet by entering keywords in the search bar. Understand the pulse of the people and the market trends and formulate a plan for producing excellent content.<\/span><\/p>\nWhere can you include these keywords?<\/span><\/p>\n\n- The Title<\/span>: The title tag should say it all. Invariably, it should contain a primary keyword. That will attract a majority of customers to your website.<\/span><\/li>\n
- The Body Copy<\/span>: Having a healthy spread of primary and secondary keywords is advisable. An overdose of keywords can have a negative effect.<\/span><\/li>\n
- URL<\/span>: The URL should describe your services \/ profession in one or two words.<\/span><\/li>\n
- Blog titles<\/span>: Have some blogs written by guest bloggers. Ensure presence of keywords in the blog titles.<\/span><\/li>\n
- Alt text \/ Title tags \/ Meta description<\/span>: Have your keywords in all these content. They can do wonders for your local SEO strategy.<\/span><\/li>\n
- Services page<\/span>: If you have more than one service to offer, have individual pages for each service. This will help Google rank each page accordingly depending on the usage of the relevant keyword.<\/span><\/li>\n
- FAQ Page<\/span>: Bring your experience to the fore by trying to include as many pertinent questions as possible. Sticking to realistic questions that you expect clients to ask should find a mention. Use your keywords to link up to the respective services page. This internal linking is extremely beneficial to your SEO campaign.<\/span><\/li>\n<\/ul>\n