{"id":1949,"date":"2017-11-02T12:38:15","date_gmt":"2017-11-02T12:38:15","guid":{"rendered":"https:\/\/tribelocal.com\/?p=1949"},"modified":"2018-01-30T19:50:03","modified_gmt":"2018-01-30T14:20:03","slug":"local-seo-for-automotives","status":"publish","type":"post","link":"https:\/\/tribelocal.com\/local-seo-for-automotives\/","title":{"rendered":"Local SEO for Automotives in 2018"},"content":{"rendered":"<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-family: Calibri, serif;\">Jack has a flat tire right in the middle of nowhere. Where do you think he will search for an automotive repair shop? He is on the highway between Houston and Dallas. Naturally, he will not look for his favorite dealer in New Jersey, will you? He will not go through the rigmarole of looking up on the Yellow Pages or the local telephone listings.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">He has a smart phone in his hands and the whole wide world of internet to find his automotive repair shop. Therefore, you expect him to type out the following words on the search page of Google.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1958\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Google-search-1024x516.png\" alt=\"Google-Search\" width=\"800\" height=\"403\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Google-search-1024x516.png 1024w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Google-search-300x151.png 300w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Google-search-768x387.png 768w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Google-search.png 1293w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nHe gets a list of auto repair shops in and around Dallas. He does not know any one of them. How do you think he will choose the best repair shop? There is no need for any worry. Google does the job for him. This is the power of local SEO.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">As an automotive dealer, do you not feel that you are losing out on something when you are not in the internet? In fact, you are losing heavily. You might argue that you are happy with you normal clients. However, would you not like if you got some clients like Jack right out of the blue? We shall help you develop your local SEO strategy so that your name ranks high on the SERPs in the local SEO listings.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">First things first, you need a website. Prior to that, you can still list your business on search engines like Google.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Build your own GMB Page<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1957\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/GMB-page.png\" alt=\"GMB-page\" width=\"550\" height=\"505\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/GMB-page.png 656w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/GMB-page-300x275.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Does it sound like Greek and Latin to you? Maybe, it does. Just have a look at the previous image on this blog. What does that image signify? That is nothing but a Google My Business Page listing. When others can have it, so can you too.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This blog will teach you how to do so without any problem.<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Go to the <a href=\"https:\/\/business.google.com\/add\/info?service=plus&amp;hl=en&amp;ppsrc=GMBB0&amp;utm_source=gmb&amp;gmbsrc=en\" target=\"_blank\" rel=\"nofollow noopener\">GMB<\/a> building page.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Fill out the self-explanatory form on the page.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Include your business name, address, and phone number (NAP in local SEO language).<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You will get a verification code from Google. Enter the code and your GMB is done.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You can include images if you wish to.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This is the procedure for new entrants as well as for existing businesses in the field.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Market Yourself<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1956\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Market-Yourself-1024x604.png\" alt=\"Market-Yourself\" width=\"739\" height=\"436\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Market-Yourself-1024x604.png 1024w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Market-Yourself-300x177.png 300w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Market-Yourself-768x453.png 768w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Market-Yourself.png 1140w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have opened your GMB. How do you think people will trust you as you are new to the field. They would like to go with someone who has experience. You judge experience in the number of reviews you have. This is literally the only way for any new client to judge a business.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">If you go back to the same image, you can see some names of businesses on the left hand side of your screen. They have details about the number of reviews and ratings as well. In this case, both quality and quantity counts.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">If you are an existing business, you can ask your clients to drop in some online reviews. It can be tough, but it is an interesting job catching up with old clients. You can drop in a word or send them emails seeking reviews. Most of them oblige. If you are a new entrant to the field, you can list your business with the local directories and industry specific directories. Clients search for information here as well.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This is what we call in SEO parlance as off page SEO. You should excel in on page SEO as well. You need to have a website for achieving this objective.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Build your own Website<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1955\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Build-your-website-1024x682.jpg\" alt=\"Build-your-website\" width=\"578\" height=\"385\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Build-your-website-1024x682.jpg 1024w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Build-your-website-300x200.jpg 300w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Build-your-website-768x511.jpg 768w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Build-your-website.jpg 1431w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You are a master at repairing automobiles. However, building websites is not your cup of tea. Engage the services of a professional to build the website for you. However, you should have an idea about what goes into building a website.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Every website has a home page, About Us page, Contact Us page, Services page, Blog page, and FAQ pages. Having a user friendly website should be on the top of your mind. Navigating through the website should be easy. Having a mobile friendly website is the need of the hour as most people use their mobiles to browse the internet.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Have your Keywords on the Dot<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Of course, the building of the website is in the hands of a professional. However, you have to provide the background information. The most important aspect of any SEO is \u201ckeywords\u201d.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This aspect requires you to think like a client. What would you do if you were searching for an automotive dealer? Know your strengths and play to it. You have an idea about your business and the services you offer. List out all the services you provide on an Excel sheet.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">One of the best options available you are to use the services of search engines like Google or Bing. Consider the same example of \u201cauto repair in Dallas\u201d.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1954\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Keywords.png\" alt=\"Keywords\" width=\"606\" height=\"261\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Keywords.png 597w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Keywords-300x129.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">As you type out your search keywords, you get suggestions from Google about alternate keywords used by others in the same context. This will give you a fair idea about how clients approach the keyword issues.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have tools like SEMRush, Google Keyword Planner, and others to help you narrow down on the optimum keyword. The primary keywords can be the services you provide whereas the secondary keywords can comprise of the words that describe your services.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Do your research well. Know what your competitors are up to. There is no harm in replicating their keywords if they are of use to you. If the keywords have worked for them, they can work for you as well. At the same time, try to be as different as possible. Set the trend for people to follow.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Optimize your Keywords<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1953\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Optimize-your-keywords.jpg\" alt=\"Optimize-your-keywords\" width=\"428\" height=\"321\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Optimize-your-keywords.jpg 400w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Optimize-your-keywords-300x225.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Keywords are important but optimizing them is essential. There are two aspects of optimizing your keywords. One is the Off-page optimization and the second one is the On-page optimization.<\/span><\/span><\/p>\n<h3 class=\"western\"><span style=\"color: #1f497d;\">Off-page Optimization: GMB Page<\/span><\/h3>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">It is very important for Google to verify your GMB page. On opening the GMB page account, Google sends you a verification code. Enter the code at the appropriate place and verify your account.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Ensure that you have provided the correct address and phone number. In case you change wither of them, ensure to make the changes in your GMB pages as well.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Entering the correct category at the appropriate place is important for your ranking. This is because each category or industry has specific rankings.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Include the hours of operation on your GMB page. People should know when to contact you and when not to.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h3 class=\"western\"><span style=\"color: #1f497d;\">Other off-page items: <\/span><\/h3>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Title tags: You see these tags on the Google search result page. Your primary keyword should invariably be present title tags.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Meta Description: This description is the first thing a prospective client sees on the website when he searches for your keyword. Keep it brief and concise. It should automatically lead your client to browse your website.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h3 class=\"western\"><span style=\"color: #1f497d;\">On-page Optimization: Your website pages<\/span><\/h3>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Everyone knows that the Home page and Services page are the most important pages of any website. Therefore, it becomes necessary for you to optimize your keywords on your website pages as well.<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #1f497d;\">Home page:<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">The first thing the visitor sees on visiting your website is the H1 tag. This tag should contain the primary keyword.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Similarly, the body of the home page content is also important. It should provide a brief description of each service you provide.<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #1f497d;\">Services Page:<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Make a list of all services you provide. Ensure that each service has a separate page on the website. Google places great emphasis on keyword strategy. If you use the same keyword for two different services, Google does not know the distinction. Its crawlers can get confused. Now, that is the last thing you need.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Ensure that you have good and meaningful content on the services page. Include your primary keywords at strategic locations. Do not overdo it as Google considers such attempts as spam. Understand that the singular and plural form of keywords mean the same.<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><a name=\"_GoBack\"><\/a> <span style=\"color: #1f497d;\">FAQ Page:<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">You have the opportunity to display your knowledge and expertise in the FAQ pages. Include pertinent questions that you think your clients can ask. Provide correct information and try to link such answers to your services page by including internal links. Internal linking is a very important aspect of local SEO strategy.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Your Webhost has an Important Role to Play<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1952\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/web-Hosting-1024x684.jpg\" alt=\"Web-Hosting\" width=\"491\" height=\"328\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/web-Hosting-1024x684.jpg 1024w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/web-Hosting-300x200.jpg 300w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/web-Hosting-768x513.jpg 768w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/web-Hosting.jpg 1200w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">No one likes to do business when the website takes a long time to open or navigate between pages. Remember that the client does not have much time on his hands. He wants quick results. Otherwise, he has options up his sleeve. The speed of the website is important. Slow loading websites are not at all popular among clients.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">The security of the website is essential. There are occasions where the client might have to use your website for paying for your services. Therefore, security becomes an important issue. Tying up with a strong and secure payment gateway is necessary. The banks insist on your website to be on a secure host server. Therefore, opting for a HTTPS server is any day better than a HTTP server.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">The Homepage is the First Impression<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1951\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/HomePage.jpg\" alt=\"Home-Page\" width=\"582\" height=\"491\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/HomePage.jpg 600w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/HomePage-300x253.jpg 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">The first impression is usually the last one as well. Hence, it is imperative that you have an impressive home page and landing page. The Home page should be such that it should induce the prospective client to browse further. You do not want your client to exit from the home page. You would like your client to go on until the payments page and complete the deal. Having an attractive home page is the first step towards ensuring this objective.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Customers have a very short attention span. Engaging the attention of the customer is important.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Service Page should have Compelling Content<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1950\" src=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Service-Page.jpg\" alt=\"Service-Page\" width=\"566\" height=\"438\" srcset=\"https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Service-Page.jpg 625w, https:\/\/tribelocal.com\/wp-content\/uploads\/2017\/11\/Service-Page-300x232.jpg 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">In SEO, content is the ultimate. Compelling content can create an active interest in your client to browse further and learn more. You can engage the service of professionals to write good content for each of your services. One of the most important aspects is to update the content on a regular basis. No one likes to read stale news. The content should be informative and useful to the client.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Make intelligent use of keywords, both primary and secondary. Google pays great attention to keywords.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Use FAQ Page to your Advantage<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Clients can have various doubts about the goods and services on offer. Use your FAQ page to clarify such doubts. Your experience should come in handy. Include as many questions as possible. Provide suggestions and advice that can be of tremendous value to your clients. Link up to your services pages with intelligent use of keywords.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Have an informative Blog page<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Blogs are great for effective SEO. They are as good as reviews are. You can engage your clients and have interactive sessions with them. This can go a long way in improving your SEO rankings.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Guest bloggers and influencers can play a great role in popularizing your website. This is one of the best ways to offer backlinks to other important websites and seek from them as well.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Sharing information is important. Your customers should know what to expect from you. These blogs can go a long way in establishing these aspects.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">One of the best ways of engaging audience is to include DIY tips. Encourage people to post their comments and offer suggestions. It is very important to respond to the suggestions as well.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This page should have links to your various social media accounts. One can never ignore the contribution of social media in online marketing.<\/span><\/span><\/p>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Recap<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Local SEO is any day more important than any other aspect in online marketing. It is very important to project your business in an attractive manner. Of course, providing valuable service to your clients in very important, Local SEO gives you the opportunity to do so. Let us have a quick recap of how to build an effective local SEO strategy.<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Have your own GMB<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Do effective marketing of your services<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Have a visually appealing website<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Keyword research in more important than anything else<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Optimize your keywords<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Have a secure website<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Your home page should be inviting<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Provide valuable information in your Services page<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Have an informative FAQ page<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">Exchange valuable information using blogs<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h2 align=\"justify\"><span style=\"font-family: Calibri, serif;\"><span style=\"color: #11487f;\">Final thoughts<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri, serif;\">This article should have clarified a lot of doubts you had in mind when you started to set up a website. A great SEO is necessary for success in business. Effective SEO brings you in the limelight and makes you visible to your customers. Do your homework right and ensure that you rank high on the SERP.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jack has a flat tire right in the middle of nowhere. Where do you think he will search for an automotive repair shop? He is on the highway between Houston and Dallas. Naturally, he will not look for his favorite dealer in New Jersey, will you? He will not go&#8230;<\/p>\n","protected":false},"author":11,"featured_media":1959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","footnotes":""},"categories":[26,28,27],"tags":[],"_links":{"self":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts\/1949"}],"collection":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/comments?post=1949"}],"version-history":[{"count":0,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/posts\/1949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/media\/1959"}],"wp:attachment":[{"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/media?parent=1949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/categories?post=1949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribelocal.com\/wp-json\/wp\/v2\/tags?post=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}