{"id":6651,"date":"2018-10-05T14:25:35","date_gmt":"2018-10-05T08:55:35","guid":{"rendered":"https:\/\/tribelocal.com\/?p=6651"},"modified":"2018-10-08T12:45:24","modified_gmt":"2018-10-08T07:15:24","slug":"online-reputation-management-for-attorneys","status":"publish","type":"post","link":"https:\/\/tribelocal.com\/online-reputation-management-for-attorneys\/","title":{"rendered":"Online Reputation Management for Attorneys | Tips & Advice"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”What is online reputation management?” font_container=”tag:h2|font_size:30|text_align:left” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1538647723779{margin-bottom: 20px !important;}”]Building a good reputation online can take several years to build \u2013 but it can take just a few seconds to get destroyed as well. As a business, what matters most is how your brand\u2019s image is perceived \u2013 but online and offline. Hence, safeguarding it against external threats and negativity should be your utmost priority as an organization. After all, once your brand\u2019s image has been soiled, questions will start being asked about your brand\u2019s market reputation and within no time, your image will be shattered. This is where online reputation management comes in as it helps in boosting your brand awareness and visibility. Everyone talks so you need to focus harder on protecting your reputation while ensuring that people have only good things to say about your brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”How it can be related to Attorneys? ” font_container=”tag:h2|font_size:30|text_align:left” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1538977011984{margin-bottom: 20px !important;}”]Today, online reputation management<\/a> has taken a greater priority as every business \u2013 be it a grocery store or a restaurant \u2013 are being judged by their ratings online. Attorneys and firms are not immune to this either. The fact of the matter is that in this digital age before a potential client even sets foot in your office \u2013 there’s a high probability that they might have already searched for review lawyers<\/strong> in a search engine such as Google or Yahoo Local or on attorneys\u2019 review sites.<\/strong> And if at all any negative information were to pop-up about your practice online, it can have a far-reaching consequence with the potential to make or break your firm. Worse still \u2013 a bad online reputation could severely affect your revenues if a potential client sees any kind of negative comments being brandished about your brand image \u2013 leading them to opt for a competitor\u2019s services instead.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”How do we establish an Attorney’s reputation management strategy?” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1538647804566{margin-bottom: 20px !important;}”]As you must have guessed by now, the majority of the people out there are clearly influenced by rating lawyers<\/strong> which have been published online. Hence, it\u2019s imperative that you take start taking steps in the right direction in order to build a solid presence on attorneys\u2019 review<\/strong> sites where your potential customers are looking. By putting in place a systematic online reputation strategy for safeguarding your firm, you will be able to douse any fires before they spread and cause irreparable damage. Moreover, establishing a solid by review lawyers\u2019<\/strong> management strategy will help the good reviews about your business shine while further ensuring there\u2019s plenty of positive testimonials across the web \u2013\u00a0especially on attorney rating <\/strong>websites. Promoting positive content for your business will also help push any negative content floating online down in search engine rankings and, in time, render them ineffective.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Online reputation management tips for Attorneys” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538647857490{margin-bottom: 20px !important;}”][vc_custom_heading text=”1. Stay Vigilant Online” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538647873495{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538647891255{margin-bottom: 20px !important;}”]Clients always looking to find a lawyer<\/strong> on the internet. Which is why, first and foremost, you need to start monitoring your online presence and search the internet for your brand mentions and\/or reviews that might be published about your or your firm. Ensure that you address both positive and negative postings. Also, keep in mind that how you respond to a review can be witnessed by thousands of people \u2013 so do take some time to craft a sensible reply. While you\u2019re at it, ensure that you stick to gender neutral and politically correct terms.<\/p>\n

Unless you’re in the loop of what people are saying about your brand, you won’t be able to understand the gravity of the situation and realize how much negative coverage can cause irrevocable harm to your business and reputation. Furthermore, by setting up Google alerts, you will be able to track mentions of your firm\u2019s name, your name, and the names of any clients or cases you’re working on.[\/vc_column_text][vc_custom_heading text=”2. Pay attention to your Social Media” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538647913233{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538647928330{margin-bottom: 20px !important;}”]Leverage social networks \u2013 Facebook, Twitter, LinkedIn, and Instagram\u2013 to your advantage by staying active on your pages and profiles. What this does is effectively help you foster a sense of community & belonging between you, and\/or your firm with both your existing as well as prospective clients. You should also make it a point to ensure that all information about your company mentioned on your social media pages is accurate and updated at all times. Moreover, keep the enthusiasm levels high by constantly putting up fresh stories, blog posts and engaging visual content to keep your clients captivated. These proactive measures will go a long way in establishing loyalty and retention within your client base.[\/vc_column_text][vc_custom_heading text=”3. Request and track feedback” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538647953807{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538647967802{margin-bottom: 20px !important;}”]It goes without saying that clients will be more comfortable engaging in business with you or your firm if they find you trustworthy. One sure-shot way of doing so is augmenting your positive reviews and by encouraging positive feedback from your clients. A tried and tested ploy of encouraging clients to leave feedback is by including a relevant link on your profile which can make it easier for your clients to leave comments \u2013 and for you to track them. Strengthening the status of your clients by promoting positive reviews on your website reinforces your firms\u2019 good standing and, in turn, boost your law firm’s online reputation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”What type of review sites work best for Attorneys?” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538647998056{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538648026594{margin-bottom: 20px !important;}”]Stay on top and be conscious of what\u2019s being said about you on online lawyer ratings website<\/strong>s<\/strong>. Additionally, keep yourself informed on which attorneys review<\/strong> websites have been generating the most traffic and leads for your law firm. In most cases, sites such LinkedIn, Yelp attorney reviews<\/strong>, Yahoo, Yellow Pages, Google Places, Google Business, Avvo, and Lawyer Rating are the popular lawyer rating sites<\/strong> used by legal consumers to provide feedback about lawyers and find a lawyer.<\/strong><\/p>\n

It\u2019s absolutely crucial that you understand the importance of why these sites need to be monitored closely and thereon, learn to manage the contents associated with each page. Once you figure out where your potential clients are looking for you and how current clients are reviewing you, you can buckle up and establish a disciplined review management strategy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#3261ad” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Know all about cutomer feedbacks using TribeLocal\u2019s reviews widget” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1538979408111{margin-bottom: 20px !important;}”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” url=”https:\/\/app.tribelocal.com\/users\/sign_in” text=”VIEW BY BUSINESS RATINGS NOW”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Steps to get more online reviews” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1538634661505{margin-bottom: 20px !important;}”]How do you ensure that your business gets more online reviews<\/strong>?<\/a> Will providing great services prove enough to get you online reviews? No, they will not, because not all customers leave reviews online, especially if they are positive experiences. On the other hand, people do not waste any time in exchanging negative online reviews<\/strong>. You cannot avoid it. It is normal for people to do that. Let us look at ways to generate more online reviews.[\/vc_column_text][vc_custom_heading text=”1. Ask customers for providing reviews” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538642785650{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1533219936106{margin-bottom: 20px !important;}”]The best way to get online reviews<\/strong><\/a> is to ask your customers to provide one after experiencing your goods or services. One has to concede that the customer has a very short attention span today. However, it is your responsibility to provide a platform where your customers can submit their reviews. One way to do so is to feature a CTA option.[\/vc_column_text][vc_column_text css=”.vc_custom_1538634627039{margin-bottom: 20px !important;}”]Another way to do so is to invite your customer to place a review. Encouraging a customer is a more polite way to generate online reviews <\/strong><\/a>as compared to asking for them. You have a lot of tools to help you in this regard. You can have a readymade questionnaire with answers that your customer has to click and submit. It saves a lot of time for the customer. However, this system does not let the customer provide their views. They have to click the options available to them. Nevertheless, it is better than not getting any reviews at all.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#3261ad” scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Avoid posting Fake Reviews \u2013 Yelp & Google My Business have developed sophisticated algorithms that will automatically flag and filter out reviews that come from individuals who are not active on their sites.” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1538573462234{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”2. Display positive reviews on your website as widgets with a CTA to generate more reviews” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538642796562{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538573490851{margin-bottom: 20px !important;}”]Don\u2019t forget to claim your online identity. The likelihood of you coming across directory listings that use a similar name or probably your own business name. Not only can it provide grounds for misrepresentation but it can also confuse potential & existing clients. By claiming your listing, you can update the various doctor directories <\/strong>on doctor rating websites<\/strong> with your correct credentials and fill out any missing or incorrect information as well.[\/vc_column_text][vc_custom_heading text=”3. Respond to both positive and negative comments, reviews, or ratings” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538642805211{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538573556058{margin-bottom: 20px !important;}”]Always make it a point to engage when people post comments \u00ad\u2013 be it positive or negative. While positive comments\/reviews deserve to be acknowledged and thanked, it’s how you respond to negative comments that can make a world of a difference to the public perception about your practice. As a doctor, you possibly cannot control what others say about you, but at the very least, you can tell your side of the story. Hence, while responding, make sure that you\u2019re gracious and prompt in your replies as it shows that you care about your clients. If need be, you can even look to respond privately, to remedy the situation and discuss further course of action. Thereon, how you go about responding to doctor reviews<\/strong> and comments can affect not only your ability to acquire new patients but also your standing as a member of the medical community as a whole.[\/vc_column_text][vc_custom_heading text=”4. Be involved on social media” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538642815122{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538573629038{margin-bottom: 20px !important;}”]In this digital age, having an active presence on social media is imperative. Today, consumers rely on the internet for everything and before availing any service, they will definitely have a look online. By having an active presence online, you can not only help give assurance to the customer but it can also provide an avenue for knowing more about your practice. Make sure you actively participate in online forums, doctor reviews<\/strong>, and discussions on social media platforms such as LinkedIn, Facebook, Twitter, YouTube and even blogs for that matter. Social media helps keep it real, which, in turn, allows patients to see your real side as well. While you\u2019re at it, think of new ways to organically invite comments, suggestions for improvement, and other feedback with the help of engagement tools.[\/vc_column_text][vc_custom_heading text=”5. Have your own website” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538642824482{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538573652971{margin-bottom: 20px !important;}”]Another reputation management<\/strong> tip which is often downplayed is the importance of having your own website as a medical professional. Granted that you might be actively killing it on social media, but the fact of the matter is that having your own website lends credibility to your practice while also increasing your practice\u2019s visibility and promoting your professional background as well. Think of it like having your own online, living resume which can be updated on a daily basis.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#3261ad” scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”97 percent of users search for local businesses and local business owner\u2019s names online” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1538573590835{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”List of top directories for Attorneys ” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538648085768{margin-bottom: 15px !important;}”][vc_column_text css=”.vc_custom_1538648108177{margin-bottom: 20px !important;}”]Do take necessary steps so as to establish an active presence on top legal lawyer directories<\/strong>. Besides search engines, prospective clients make use of online legal directories to find information about legal professionals and find a lawyer<\/strong> in their area. Top directories thus provide you a viable alternative if you\u2019re looking to boost your online presence and for clients to find a lawyer<\/strong>. So make sure you create a profile on these websites and fill out the details as thoroughly as possible. Thereon, some of the most popular online lawyer directories<\/strong> are as under:[\/vc_column_text][vc_custom_heading text=”1. Avvo” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538648121352{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538648130420{margin-bottom: 20px !important;}”]Regarded as one of the authoritative lawyer directories <\/strong>for clients looking to find a lawyer<\/strong>, Avvo provides consumers with an inexpensive and easy-to-access legal advice. Attorneys can also avail a free profile in their directory. Needless to say, Avvo is also a great online directory if you\u2019re looking to boost your overall SEO efforts.[\/vc_column_text][vc_custom_heading text=”2. FindLaw” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538648148694{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538648157383{margin-bottom: 20px !important;}”]A well-established name in online legal lawyer directories<\/strong>, one of the best features of FindLaw is that it offers an Answers<\/em> section where lawyers can answer questions asked by people from across the board. Who knows \u00ad\u2013 some of them might be your potential clients. Further, they also offer attorneys with a free listing.[\/vc_column_text][vc_custom_heading text=”3. Lawyers.com” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538648181417{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538648210676{margin-bottom: 20px !important;}”]Another popular lawyer directories<\/strong> resource is Lawyers.com and it doubles up as a powerful, important directory for attorneys and for clients looking to find a lawyer<\/strong>. Although you can get a free listing, it makes sense to opt for a premium listing if you want to do more marketing for your firm.[\/vc_column_text][vc_custom_heading text=”4. Justia” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1538648199965{margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1538648219959{margin-bottom: 20px !important;}”]Considered by many as one of the top lawyer directories<\/strong>, Justia is a great resource for claiming your listing which, in turn, will allow you to enhance your online presence and brand.\u00a0 Justia also holds the distinction of being one of the highest PageRank directories for attorneys on the web. Which is why by simply having a link in your profile can prove to be an effective way of boosting your SEO efforts even if you do not use the account for anything else.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Review email templates for Attorneys” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1538648263079{margin-top: 10px !important;margin-bottom: 20px !important;}”][vc_column_text css=”.vc_custom_1538648285618{margin-bottom: 20px !important;}”]Today, there\u2019s no doubt that email marketing acts as a strong tool for client retention and reputation management. If you\u2019re stuck and bereft of ideas when it comes to drafting email templates, TribeLocal\u2019s Online Reputation Services are what you need. Choose from top customer review templates which you can use to engage with your customers better. Here is a couple to give you a clue on what we can bring to the table.[\/vc_column_text][vc_custom_heading text=”Review Sample #1″ font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1538648417034{margin-bottom: 20px !important;}”]Dear xxx,<\/p>\n

Thank you for taking the time to write up a brief feedback for us based on your work with our firm. Getting feedback from clients is an important component of staying competitive and helps add legitimacy to our website.<\/p>\n

To that end, can you share with us your experience? We have a list of questions that could make it easier for you to place feedback:<\/p>\n