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About Better Business Bureau

It is a non-profit organisation which focuses on incorporating local business within itself. Currently, it consists of 106 independently associated corporations in United States. It was founded in the year 1912 with the motto “start with trust” and main focus is on customer protection and industry self-regulation. If you ask to it to be explained in simple terms, then it is rating site where business is reviewed and accreditation for businesses is given. Around 400,000 local businesses in North America are supported by this site and if the ratings on this site are good, the trademark of this site is allowed to be used in marketplace.

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Which category does Better Business Bureau help?

This is a site which is independent of any government funding and rates every local business. If you are looking for some kind of acknowledgment and want to reflect your product or service quality through something (here, ratings) then you can refer to this site. Local business undertakings generally turn to this site in their initial stage or setup. They have worked on their advertising norms through years which have helped recover its image when it was accused of being bias. However, if you are looking for any other purpose to fulfil other than advertising your business then this site is of no use to you.

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How can it help your local business?

This is a non-profit organization which rates the local business in the United States so that they can take benefit of this which could help their business grow. Though they rate many business ventures on their site, they make sure they aren’t partial towards anyone in particular and to maintain that; they do not have any feature on their site which recommends or promotes any of the affiliated sites. Though it doesn’t help in advertising the business directly, mentioning the ratings of your business can somewhat help you in establishing your venture and can significantly affect your market value.

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Steps to add business to Better Business Bureau

Step 2: click on the upper right-hand side and a drop-down menu would appear

Add Business to Better Business Bureau Step2

Step 3: choose from the drop-down menu

Add Business to Better Business Bureau Step3

Step 4: choose from the options and select the option you are looking for

Add Business to Better Business Bureau Step4

Frequently asked questions about Better Business Bureau

Is it a free/paid directory?

This is a kind of paid directory as the business owners who wish to get their trade rated on site have to buy a membership. The membership is usually year long and has to be renewed with termination. The site has changed its rating system from “review” to “rating.” If the company gets into any kind of dispute, then the resolving of it is offered from the board of directors of this site, and the panel decides on what needs to be done. These kinds of facilities are included in the membership, and then you can apply for authorization of your business.

Does it have listing specific to categories or location?

Yes, it does have a listing of specific category and location. They rate only business ventures and also, only if they apply for membership and accreditation. As mentioned above, it has its benefits. They rate companies from countries United States, Canada, and Mexico. Other countries or business ventures belonging to other countries are not mentioned or included so that makes it location specific as well.

Does it contain premium listings?

Yes, it does contain premium listing, and that can be accessed through their membership. It has been accused of being biased towards the ones who have paid the membership fee, and assertions were put when it started showing in their ratings. However, they changed their rating system because of disapproval from the media.

Can we do display ads in this directory?

No, as mentioned earlier, they do not play any role in the advertisement of any business venture, product or service to maintain the unbiased nature of the site. However, if you wish to take advantage of the fact that your venture has been listed on this site, you can mention it on other platforms, as it doesn’t directly implicate advertising from their site.

Can we add a business description like keywords, Metas, year, employee count, payment methods, menu cards, etc.?

All the mentioned things count as background information and are necessary to mention on the site. This gives an insight of the business. If the above-mentioned things are not mentioned then the site has rights to assign the business as NOT RATED (NR) because of lack of information.

Does it have a verification process for adding or editing a business?

Yes, it verifies the business while the business owner registers itself and also while purchasing the membership. Only legitimate ventures are mentioned on this site.

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