ADD YOUR BUSINESS TO FACEBOOK TODAY
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Facebook is an America based not for profit social media company. It is used for the social media networking of the people. It was found by Mark Zuckerberg in 2004 and currently has more than 2 billion active users. It started with the objective of connecting people to one another, but now it is regarded as a great platform for social selling as well. Many important activities like merging with Instagram and buying out WhatsApp have been a great catalyst in the growth of Facebook. Any person with internet connectivity and any devise like a desktop, iPad, smartphone, laptop, notebook, etc. can sign up on Facebook, make their customized profiles and connect with others. Adding and deleting friends in under the control of the users. Privacy here plays an important role for the users. Therefore, users also have a fair amount of control over the privacy setting of their personal profile. To market their business or to sell their products online, Facebook also provides with an option of creating company pages to its users. With the help of such business pages, many people have been able to sell from home, without even investing on a website.
Which Category does Facebook help?
There is not one single category that Facebook helps. It caters to helping both, the personal networking of a person and well as the business networking of a person. If you do not own a business, you can just create a personal profile on Facebook, and get in touch with your long lost friends, by simply finding them on Facebook and adding them. You can also be updated about their lives and take active part in it, by viewing their photos, videos and doing engagement activities like liking the picture, sharing it, commenting on it, etc. When it comes to the business front, you can create a business page, and keep posting the updates of your business. Sharing such updates also helps a great deal in making people aware about your product or service. Example – If you run a home bakery, posting and sharing your cake photos can help you market your product and therefore help you in receiving orders from others. There are various Facebook groups as well where you can connect with the interested group of people, and learn more about making your product better. Facebook is a company which is full of different kinds of people, and hence it helps all categories.
How can it help your local business?
If you have a business, one of the most cost effective way of marketing for you is via social media websites like Facebook. Facebook allows you to create a Facebook business page for your local business and helps you in marketing the product to the interested group pf customers. Facebook also has Facebook stores; via which you can sell your products online. On Facebook there are different groups and communities, where you can share about your business and you can reach the right target market for its growth. It also allows you to have sponsored advertisement. Sponsored advertisements are objective based, like promotion of your website, promotion of your page, promotion of your event, promotion of a post, lead promotion, etc. In such ads, you have to choose your target market with respect to gender, age, interests, location, etc. With the help of this, in a small amount you can reach a large target group of customers and your customer acquisition cost will be lower than other forms of marketing. Facebook has helped many local businesses to grow to a great extent in terms of both popularity and sales, and has been a major catalyst in achieving their business goals.
Steps to add business to Facebook
Step 2: Fill in the details in Create an Account column
Step 3: Click on Create an account and customize your profile according to yourself
To create a business page – Step 1: Open your profile and click, go to the top down arrow and click on create page
Step 2: Choose your desired category
Step 3: Suppose you choose Local Business or place, fill in the required details and follow further instructions.
Frequently asked questions about Facebook
Is it a free/paid directory?
Facebook is a not for profit organization and the creation of both your personal profile and your business profile to connect with the interested group of people is completely free of cost. However, if you want to do advertisements via your Facebook page, then Facebook charges money for the same.
Does it have listing specific to categories or location?
Yes, the listings are specific to categories and locations. While creating your person profile, giving your address is not necessary but the city or the town you live in is required. While creating your business profile, listing your address and category, both are important. It makes it easier for the users to search you if they are filled correctly.
Does it contain premium listings?
No, Facebook does not contain any premium listings. Every user is equally valuable to the company. Facebook tries to ensure that the profiles that are created on Facebook are not fake and takes the privacy policies very seriously. However, if you want to popularize your business page, there are options of advertising the page with different set of objectives.
Can we do display ads in this directory?
Yes, display ads can be done on Facebook when you have a business page. In fact, one of the major components of facebook’s revenue is by paid advertisements. There are various things which the users can advertise via Facebook. Example – Their websites, their Facebook page, their events, their Facebook posts, etc.
Can we add a business description like keywords, Metas, year, employee count, payment methods, menu cards, etc.?
Yes, when a user creates a business page, they get the option of adding a short and a long description about the business, keywords play an important role in SEO. There is an option of giving the incorporation or the starting date of the business, for services like food, spa, etc, there is an option of uploading the menu as well. The more detailed description you give about your business, the better it is for the growth of the business.
Does it have a verification process for adding or editing a business?
Yes, Facebook does have a verification process. While creating a Facebook business page, you can have multiple people handling the business page with different sets of authorities over the page. There can be an admin, a moderator, an editor, etc. The verification process is generally conducted by the admin who has the maximum about of authority over the page.
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