BrightLocal Vs Yext Vs TribeLocal – 2018

A comprehensive analysis of BrightLocal Vs Yext Vs TribeLocal in terms of features and pricing

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yext vs tribelocal price

Pricing based on your pocket size

All of the tools are popular, feature-rich and have an established client base. These tools provide cutting-edge services for all of the means of local SEO. Pricing models of the tools are quite different though. Yext comes for $499 annually and the package does not include advanced review monitoring. It comes in their Premium package. Full-featured BrightLocal comes for $790 per year approximately. Other plans do not include analytics and major important features. TribeLocal pricing is quite affordable. It starts from as low as $39 per month. Unlike other tools, all the subscription has access to all the features, except the metrics. TribeLocal has a very transparent pricing and charges only $3 per citation.

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Local Business SEO changes with time

All the tools, like Yext, BrightLocal, and TribeLocal, have advanced techniques to serve their customers for all the requirements of Local Business SEO. Yext specializes in online listing management and it offers a one-stop solution for listing management in one place. On the other hand, BrightLocal and TribeLocal are comparatively newer and advanced tools with extensive core functionalities. TribeLocal offers citation management for multiple locations all at once. It also offers advanced reporting, dashboards, and monitoring for better and elaborated performance measurements.

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Yext Vs TribeLocal Local SEO Expert
Yext Vs TribeLocal Customer Experience

Superior Client Experience is a must

Client experience is the only thing these days that any customer looks for in a local SEO management service. To provide superior customer experience, these tools are updating their services every day with fast-changing technology. Yext has all the major functionalities necessary for the local business SEO and citation management. But, customizable reports like white label reporting, customizable dashboards and metrics are missing in their services. BrightLocal and TribeLocal offer these tools and techniques. TribeLocal stays a step ahead with their lead capturing services and customer portal for customized local SEO handling and management.

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Online Reputation Management

Reviews and ranking are the factors which decide the fate of businesses these days. Customer reviews, be it positive or negative are the most important part of local SEO. All the tools like Yext, BrightLocal, and TribeLocal has their own review management services to help their customers building an online reputation. All the tools help the businesses get notified about negative reviews, respond them, and track the reviews promptly. TribeLocal offers a customized widget to create personalised feedback system, which helps customers in getting relevant and good feedback. Also, it offers customized dashboards to visualize all the reviews across the platforms in multiple locations on a single screen.

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Yext vs tribelocal reviews
Features BrightLocal Yext TribeLocal
Industry Average Citation Score
Local SEO Audit
Review Management
Whitelabel Reports
Insights on GMB
Client Portal
Custom Directory Integrations
Ranking Across locations
Advanced Website Popups
Lead Capturing
Reply To Reviews
Dedicated Account Manager
Local Marketing Consultation
Area Mail
24×7 Support


Case Study

Popular SEO Agency based out of Oklahoma, moved to TribeLocal from Yext. What was the outcome of this? They Saved annually $26,000 in Local SEO efforts!

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Bird’s Eye View Comparison of TribeLocal and Yext and BrightLocal

yext vs tribelocal 2018 comparison

What is TribeLocal?

TribeLocal is a comprehensive local SEO platform that provides web based tools for all the needs of local SEO. It creates accurate reports, offers citation analysis and checks NAP issues and consistency.

yext vs tribelocal 2018 comparison

What is Yext?

Yext offers similar services like TribeLocal. It helps the local businesses to track their NAP and citations online across the platforms. It helps businesses start from smaller start-ups to larger enterprises with almost all the aspects of local business SEO.

BrightLocal logo for comparissionBrightLocal logo for comparission

What is BrightLocal?

BrightLocal is a web-based local SEO platform that offers services to help the businesses track reviews, monitor ranking and performance, advanced reporting, online listings, citation bursts handling and location data management.

Business Listings

  • All these advanced tools have 100+ sites of all local, national and business specific niche sites. TribeLocal offers business-specific directories for more exposure.
  • Yext does not allow integrating with any listings that are outside of their partner networking. BrightLocal has a good number of sites to select among for the listings. TribeLocal stays a step ahead by providing the flexibility to add as many sites as the customer requires of their choice.
  • All the tools offer import and export bulk citation data.
  • With TribeLocal, customers can claim for listing facilities, without signing up necessarily. BrightLocal also offers claim listing but with mandatory signing up. Yext will not allow claim listings without signing up and also, if a client stops using the services, all the listings will be back to the older state, which may not be correct.
yext vs tribelocal business listings


  • Yext offers basic tools and services for $199 per year and it does not include review tracking and analytics.
  • TribeLocal is affordable. It charges only $3 for each citation and comes up for only $39 monthly subscription plan.
  • Yext and BrightLocal do not give access to all the major functionalities in basic subscriptions. On the other hand, TribeLocal allows all the features across the subscriptions, except the metrics.
  • Yext does not offer any custom plan for the start-ups and smaller businesses. Tribelocal provides custom plans as well as free local SEO consultation for new business owners.
yext vs tribelocal cost

Review Monitoring

  • Unlike other tools, TribeLocal helps to respond to any reviews from any publisher across the internet. Yext on the other hand only allows responses to the reviews that are published through Yext Knowledge engine.
  • Yext, BrightLocal and TribeLocal, all of them provide good review management features. With these tools, you’ll get review management, negative review notifications and rank analysis. TribeLocal also provides a custom widget to capture customized feedback from the clients.
yext vs tribelocal reviews

Local SEO Monitoring & Reports

  • Customised and data driven reports, SERP rankings, and Analytics – these help the businesses grow and measure performances better. TribeLocal helps to find out the lack-behinds and issues in local SEO implementations. This high-end monitoring system helps the businesses to grow and stay ahead in the market. It also, offers help to attract organic traffics and organic rankings.
  • Yext does not offer rank tracking and management. TribeLocal’s rank tracking and analysis help the businesses to understand their position with respect to their competitors in the market.
  • BrightLocal and TribeLocal both offer white label reporting and on the other hand, Yext does not have this feature. With TribeLocal, you can have customised reporting across locations.
Yext Vs TribeLocal Local SEO report

Customer Support & Lead Generation

  • Customer Support is the necessary feature and it says the quality of services provided by a local SEO platform. All of the platforms have good customer service facilities. In TribeLocal businesses get four ways of communication to contact the team in case of any issue – phone, ticketing, live chat support and online training.
  • TribeLocal offers creation of customised tools like local citation scan widget which help businesses to generate leads. Widgets like – Page Takeover, Sticky Header, Exit Intent etc. are available for lead generation and customization.
  • Unlike Yext and Bright Local, Tribe Local provides Local SEO expert for consultation to each and every client. This helps new clients understand local business SEO better.
yext vs tribelocal customer support

Why Choose TribeLocal?

TribeLocal is a comprehensive and scalable platform which helps clients with their local SEO and marketing needs. It provides support in each and every way possible where it comes to implement, manage and maintain local SEO.

• TribeLocal allows its clients to build and accurately align local citations across the platforms.
• Clients get customised services with in-depth analysis and support of unparalleled knowledge.
• Helps customers generate leads and finding new opportunities to grow among the local SEO world.
• It also helps automating existing manual reports of the clients and allows creating customized dashboards to better metrics and analysis.
• Cost effective and all the core features are there for all the subscription plans.

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The Bottom Line

In 2018, faster changing technologies need adaptable platforms to grow a business, be it a small firm or large enterprise. Integrated SEO analytics, high-tech reports, and great customer service make TribeLocal the best choice for all your local SEO requirements, and that too, in a pocket-friendly manner.

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Free Local Citation scan for your Business.

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