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About youtube

YouTube is undisputedly the biggest video directory. It was started in 2005 by 3 former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim, and was acquired by Google in 2006. It is now Google’s one of the most important subsidiaries. YouTube consists of billions of videos generated by the users, companies and governments and millions being added every day. Majority of the videos are free to access, but some are on paid or rental basis. YouTube earns revenue from Google AdSense. It is a program which associates targeted ads to the video content according to site content and audience. YouTube provides user a medium and platform of self-expression which is unilateral in video form. It is sort of social network that has also given rise to new breed of artists who call themselves YouTubers.

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Which Category does youtube help?

YouTube has been changing lives since its inception, and with the current advent of artificial intelligence, it now also has the power of shifting and flipping thought flow across the globe. It helps users to upload their videos, stream other videos, assists companies to study the customer interests and target their ads for business and profits, and also it is the source of income for new budding business people who make their money entirely out of YouTube. YouTube has also provided a medium of learning and whole new platform for teaching. People are reaching out to each other, understanding and acknowledging their culture. This has created a new unity and harmony among people.

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How can it help your local business?

Statistics say that almost equal number of people worldwide are streaming YouTube content than are watching movies and television. There is a paradigm shift in doing business online. Any local business owner can create its channel, by setting up a profile on YouTube and make videos to promote his business. Not only millions of people will know about it, but YouTube also pays money to its users for uploading the content that draws enough views. Also, through Google AdSense, a business owner can also make money through the commercials. The owner now can be the brand of his business. This wider and more intrusive reach has made YouTube a great medium for promoting local businesses.

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Steps to add business to youtube

Step 2: A Google log in form appears clicking on which, you get access to the YouTube account

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If already a Google account is not logged in, following page opens up for the registering/ signing.

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Step 3: Click on Next. Enter the password of your profile, and proceed by signing in.

Frequently asked questions about youtube

Is it a free/paid directory?

It is a free directory. It means the user can register and upload videos for free. No charge is ever made for making an account. Most of the videos on YouTube are free to access to the user, however some demand subscription or rental charges through Google Pay.

Does it have listing specific to categories or location?

YouTube has 76 language interfaces, so obviously, its listings are also location specific. The categories are decided under channel names. Any video is accessible across the location and category, provided, the video isn’t banned by the country of the user.

Does it contain premium listings?

No. YouTube is the medium of free expression, and no listing is made available on a premium basis. They are listed on the basis of the interests and preferences of the user.

Can we do display ads in this directory?

Yes. YouTube hosts advertisements on its webpage and on the sponsored videos too. Sometimes, these ads are of 30 seconds, but mostly, they are of 5 seconds. The user has choices of watching them and rather skipping them up. However, sometimes the user may encounter the ads that play without the option of skipping. These are compulsory of 5 seconds. YouTube also has its compulsory ads that play for 5 seconds in the beginning and sometimes in the middle of video being played.

Can we add a business description like keywords, Metas, year, employee count, payment methods, menu cards, etc.?

Not much. Just the title of the listing and the introduction of the listing is sufficient. The user has liberty of keeping or disabling the comment section

Does it have a verification process for adding or editing a business?

Yes. The account that is used for setting up the profile is necessary of Google. So, the account that is used for adding or editing the business is already verified by the Google itself.

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