Laughter is the best medicine. Try to have an element of humor and fun in your campaigns. Of course, it goes without saying that you should not pass acidic or sarcastic remarks against your competitors. It backfires on you more often than not. Including an element of fun can arouse the interests of your prospective customers.

Entice your customers to bring in new clients and offer discounts and freebies. Have a contest like situation where you reward your customers that bring in the most number of referrals or leads. This can act as an inducement to your existing clients to recommend your name to others.

It is a good idea to ask your customer to include your name on their promotional material especially when their website ranks on the first page of the search engines. You should get your credit where it is due. The customers would not mind including a line or two recognizing your services to bring them to this position. If possible, have this clause inserted in your agreement or SEO agency contract with the clients. You have done your best to get a top ranking for them. They should not have any problems in returning the favor.

Every client has his unique set of problems. No two clients will come to you with the same set of problems. Thus, it becomes imperative for you to have a unique solution for each of the problems they encounter. Pitch in this unique solution while marketing with your clients. Remember the one size fits all policy does not work in SEO. Our main argument is in trying to be different from the others. Follow the same principles when scouting for clients. Give them solutions that other SEO agencies would not dream to do.

This is a very old but effective strategy. You can go one step ahead and study the weaknesses of your competitors as well. Their weakness could well prove to be your strength. Be sincere with your claims while advertising your strengths. In this world of fraud and lack of transparency, being forthright and sincere can pay dividends.

Add a bit of local flavor to your SEO campaigns. People identify with local flavors better. This example will prove your point. In case football is the favorite sport in your local area, a campaign centered on football will naturally attract more clients. You would be able to score your goals easier.

Customers appreciate quality and genuine information. Ensure that the content you use in your SEO strategy provides knowledge and information. There are people who search the internet for information alone. Include external links to reliable sources whenever you reproduce statistics. Customers would like to verify facts. Providing genuine information improves your credibility in the market.

SEO is a vastly changing field. Every day, you find something new happening in SEO. It is always better to have knowledge of the latest events in this niche. Updating your knowledge base can help provide better services to your clients. If there is a need for updating the content in your client’s website, offer to do it for free. You will win more clients in this manner. These are small things, but go a long way in building effective relationships.

Every website will have a dedicated blog page where people can voice their comments, post their opinions and reviews, and so on. Make this page an interactive one where other customers can offer their comments on the opinions or points raised by contributors to the blogs. This can ensure a healthy competition. Your client also has an opportunity to participate in the discussions and market their products and services. This can get them new customers literally free of charge.

No one can ever ignore the social media as far as online marketing is concerned. Social media has a vital role to play in this aspect. Ensure that your clients have access to an effective social media campaign. Include contests and competitions in the social media campaigns. This can enhance social media engagement to high levels. This media has the highest reach. In addition, you get free access to hundreds of prospective customers if you time your social media engagement exercises to perfection.

Communication is an important activity of any agency, but there is a difference between communication and effective communication. Effective communication is better because is enables your client to understand what your message conveys. There are SEO agencies that have a habit of using confusing jargon while communicating with clients. You can rise above the competition by communicating in a transparent and effective manner. Your client will appreciate this fact more than anything else.

Your SEO agency does the job of marketing the websites of your clients. Hence, you should not feel shy to promote your business. This is the world of promotion. The more you promote your business, the more you will be in the limelight. There is no harm in showcasing your triumphs because you have worked hard to achieve them. Positive reviews from your clients do play a part in the promotion of your services. Use them to prove that you have the confidence to replicate the success for others.

You are doing business in this age where you might not even have seen who your client is. You correspond through emails and social media. But, that does not mean you should not try to improve relationships. Try to know who your clients are. Make it clear to your clients that your agency strives to improve their business and is not there to just earn money. Having personal contacts with clients is always helpful. This is useful when your clients need to make a choice between different agencies. Invariably, they go with the client with whom they share a good personal rapport. Remember, it does not cost you much to maintain relationships.

This is a psychological ploy. When you work with a client, you feel a sense of belonging to the business. You cannot expect the same level of commitment when you work for a client. Working with your client increases your participation levels and you start to look beyond the profitability factor. In doing so, you automatically feel a sense of passion that ultimately results in increasing the profitability of the company. This enables you to build meaningful relationships with your clients that work towards the benefit of both the parties.