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How to promote my business online and get more customers?

Business promotion in this day and age has become a much simpler task. All you need to do is get a website, do some SEO, and voila, customers on your doorstep, sometimes even literally. However, as simple as that sounds, there is more to it than it meets the eye. Here, we try to do the same by answering all of the general questions surrounding the topic and especially the questions that are present on Quora so that by the time you finish reading this, you can understand, How to promote my business online and get more customers?

1. If your client wants to promote his/her restaurant website, what are the strategies for SEO to create quality traffic?

With internet dominating our lives every day for every tiny thing, it is hard to miss out on looking up various things on the internet, which leads to the optimization of any business, be it local or global. So, if your client wants to promote their restaurant website, I would suggest you pay attention to SEO and Local SEO. Both of these methods will benefit your client immensely.

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Here is what you can do and why you should do it for your website’s pages:

  • Make sure that you have unique content, which is to say no copied matter even if it belongs to you. Unique content gets your website ranked higher and gets you more fans for your content.
  • Since we are already on the topic of content, make sure that you create something creative for your audience. Make sure your content has something new to offer. And because it is a promotion of a restaurant, make sure that you offer location-based content for your audience. Try to grab as many customers as you can.
  • Research on your keywords. Keep your keywords location-based and location-friendly. Look up the keywords the people around you are looking for and target those.
  • Improve yours on page SEO and off-page SEO.
  • Furthermore, make sure that you have some social media profiles and links on your website. Be active on your social media pages, offer various offers and events to add to the promotion of your restaurant.
  • Also, when it comes to a restaurant, know your audience and target the specific audience for the best results.

2. What is the best strategy to get SEO clients in the healthcare industry?

Healthcare and queries related to health are one of the largest and most common searches online. And for clients in the healthcare industry, this is extremely beneficial, as they will have many things to do. However, to get the best strategy for SEO would be hard, it is not easy to hit the sweet spot, but there are some solid methods of arriving at your desired results.

To get the best results for a healthcare industry here is what you can do:

  • Stay Focused on your Location: Get your local SEO and PPC up to the mark. People, users and many others search for healthcare units near them, look for health advisors and specialists on their phones and computers. With excellent SEO and PPC, your healthcare unit will appear on the searches and will be visible to other viewers.
  • Keywords: There is will be no websites if your website does not have keywords. Research and plan a way to use these keywords effectively. Make sure that your content has relevant use of keywords, if you stuff your content or just add them for the sake of adding keywords, you will lose your ranking.
  • Brand your Website: Health is a sensitive matter, and viewers will want only credible sources to add to their experience, so offer them what they need. Speak their language and create a content which will appeal to them and get them what they are looking for.

In addition to this, it is advised that the health care unit follows all the prescribed rules and regulations and invests in marketing strategies for the best results.

3. What is the best way to perform local search engine optimization for local doctors office?

Local SEO is nothing but SEO which makes use of the location and allows your office or business to show up on location-based searches and gets you good location-based SERPs. With that said, it would make sense for a doctor to have an address and have their clinic or office optimized.

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Here is what they can get:

  • Google Business Page: If you are not planning on running a website for your clinic or office, simply get a Google Page and verify your details along with name, address and phone number.
  • Get yourself Social Media Pages: Make sure that you have some social media pages and post something or the other to create a base for your viewers.
  • Get Your Office/Clinic Listed: There is no better way to get in touch with people and patients than getting your office and clinic listed. Find a directory and offer your details to them and get a listing.

Apart from this, if you feel like it the create a blog, offer some advice and share your views on various health topics of your expertise with people. This will allow you to touch many people and will help in your office’s Local SEO.

4. Does anyone have suggestions for creating content and a link-building campaign for something boring like a plumbing company?

Local SEO and creating content for any kind of business is possible, even if you are looking to get it done for your plumbing business. Here is what you can do:

  • Create a blog or website which offers user-friendly content. This will help you get in touch with people, use layman terms and allow the user to understand the basics of your work. Blogs of this kind will familiarize your viewers with you and your services.
  • Help non-profits to get more links to your blogs. This will help you to showcase your business’ work as well as will give you links!
  • Get listed on directories and add those links to your blogs. This will help you get in touch with various people.
  • Make sure that your website or blog has some links to various local organizations. Try to help your organizations and look for various new events and ways to help them, which can later be added to your website.
  • Use the help of the local NEWS, if possible.

It may seem that the options for your plumbing company are limited, but when you get down to it, you can get much more done for your business.

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5. Is SEO for kitchen and bath dealers important?

To answer your question honestly, yes. SEO for any kind of business is becoming an imminent need. The reason behind this is that in our mobile friendly and smartphone-savvy day to day life, we look up everything online and it would do your business no good if you do not have SEO on your website.
Besides, a website will never function properly without the help of SEO. If you are looking for a location based audience make sure that you get local SEO done for your business. Furthermore, to get the most out of your business, if you can work on a large scale, make a website which offers insight of your products. Make sure that your products have good descriptions and you add pictures.
Furthermore, to get your content to maximum viewers use keywords strategically and add creative content to your website.
With a good and sturdy SEO planning, your website will help your business grow.

6. Should hotels and restaurants respond to bad reviews on sites like TripAdvisor?

I do not see why not to respond to such reviews?
Travel and holiday websites, such as TripAdvisor are some of the biggest platforms where travellers and planners for holidays look for various places to stay, eat and travel to. A bad review here or anywhere else is going to bad for your business. Bad reviews will make potential clients go to other hotels and businesses.
It is advised that any kind of business should take their reviews seriously.

7. What are the best ways to promote a local business online, e.g. a laptop service?

Well to answer your question easily would be to suggest that you use Local SEO methods for your business. Local SEO is what gets your business, and its page ranked on local searches.
For a laptop service office or business you can easily do some generic things to get ahead and show up searches, here are some of them:

  • Google Business Page is a must. Claim a Google Business page and verify it with your name, address and phone numbers.
  • Make sure that you have a Google+ account.
  • Make a social media page; social media engagement is the best way to get in touch with millions.
  • Make sure that you have your business listed on the local directories.
  • Optimize your free Google Business Page in the best possible manner for the best results.

With that said, make sure that you take care of reviews and. Reviews will affect your ranks and your SERPs.

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