HOW TO SET UP YOUR WEB DEVELOPMENT AND DESIGN AGENCY
Acquire brands faster than your competition using this guide
Acquire more clients for your agency
In this online age, it is imperative for every business to have a website. This brings web development and designs into the picture. Hence, it provides great scope for web developers and designers to set up their own agencies. This is not an easy task because it entails these entrepreneurs to learn new set of skills. Of course, we are not referring to your web designing and development skills. When you are your own boss, you need to look after issues like marketing, finance, bookkeeping, and taxation. We shall look at how to set up your web development and design agency.
We shall look at the technical, economic, and psychological issues you encounter while setting up your web development and design agency.
Develop a new mindset:
You have been working under someone for all these years. Suddenly, you find yourself in the hot seat. Until now, you had the impression that the boss’ job is a simple one. It is only when you become a boss yourself you realize that the life is not at all rosy as it seems to be. You have to look at things from a different angle when you are the boss. This requires you to develop a new mindset.
One of the qualities you need to develop is man-management. You would have employees working under you. Each person is different from the other. Handling them requires great skill. The most difficult job is to get work done by the subordinates. All along you have been a subordinate to someone. Hence, you carry forward he subordinate mentality. Allotting work to others becomes difficult. Learn to get the job done by others instead of doing everything on your own. It has a negative effect on your overall efficiency.
Altering the mindset from being an employee to becoming an employer is a tough job. However, the best part of this endeavor is that you discover a new facet to your personality. That is your strength.
Develop a strong business approach
Web designing is a creative job. You need to experiment every day and be the best in your profession. Being good at your job is not enough for you to succeed at web development. You need to have that spark in you that differentiate between good and great work.
When you run your own web development agency, you are on a different mission altogether. Your expertise is going to help other businesses to thrive. Therefore, sincerity is a virtue to have. There are people who offer cheap designs at a high price and fool their clients. However, that does not translate into quality business. You need to decide your business approach beforehand. If you are willing to work hard and give more than 100%, you will succeed in your endeavor. If you try to find shortcuts to success, there is no way you will be successful.
Thus, a web designing or development agency should have a clear vision. You should develop the attitude of not giving up until you achieve your objective and accomplish your vision.
Get financial clarity
You are deciding to branch out on your own and develop your own web designing agency. This entails moving away from your comfort zone. You had financial security because of the presence of a regular salary. Branching out on your own exposes you to uncertainty of income generation.
You have to answer this question first. Whether you will be able to cope up with the uncertainty of income? People generally have loans and mortgages to deal with. You need to create a financial model that can help you sustain your income generation.
Understand that every startup business has high initial costs. Over a period of time, things begin to regularize and your ongoing business expenses start to stabilize. You need to understand the concept of break-even point, the point from where you start making profits. Balancing the income and expenses is important.
Design your business model first
Designing websites can wait. First, you should design your business model. This involves doing a lot of research. Building up your own web development agency involves looking after the legal aspects as well. Web designers and developers in the US need to have a separate license. Apply for the license using the SBA website. Some countries do not require you to obtain licenses. It is better to consult your advocate. He is the right person to guide how to obtain the license.
The best aspect of the web designing industry is that there is tremendous scope for work. The environment today is best suited for the web development industry. There is a need for all business to go online. When you have to do business online, the website becomes compulsory. Therefore, there is great competition and place for all players in the industry. This entails you to do adequate research to find out what your competitors are doing. Understand how they do their business, how they obtain their clients, and so on. You can always find ways to improvise on their methods.
When you interact with existing web designers, you understand the problems the face. You also learn about the methods they employ to fix these problems. You can also suggest methods to fix these problems. This can endear you to these businesses. This breaks the ice and they become more open to discuss business secrets with you. You can only learn and absorb such wisdom when you interact with similar businesses in a sincere manner.
Have the right team working for you
When you start your web development agency, you are building a company and not a freelancing business. Hence, you should resist the temptation of doing everything on your own. You need to learn the art of delegation. We have seen this aspect in one of the earlier paragraphs.
Building the right team is important. Have members in your team who have the requisite knowledge about web designing. You should have other specialists as well such as accountants, financial experts, marketing people, and so on. You will not face dearth of such talent in the country. There are a lot of people waiting to make a mark. Invest in a strong team by having professionals work for you. In this way, you inculcate a sense of responsibility among your team members.
New businesses can face financial crunches at any time. Hence, it might not be possible to have high-quality professionals in your team on a full-time basis. Hiring them can prove expensive at times. Under such circumstances, you can have a remote team. This is a new concept gaining ground today. Combined with outsourcing, this concept is going great guns. There is no harm in giving this concept a sincere try.
Studies have shown that you will be able to save up to $11,000 per year when these professionals work from their homes.
People have the impression that the web designer is a person tucked away in his studio working hard at designing websites. They are correct in some aspects because a designer has to work hard. The field is changing every day. The technology is also changing every day. The knowledge levels of people are also increasing day by day. Hence, it is true they have to work hard.
However, you should note that the web designer of today is a versatile person who has other strengths in him as well. One such strength is the ability to communicate with people. This business is such that you need to develop good communication skills. In fact, one should have these skills in plenty in all businesses.
Web designing can sometimes run into rough weather. During such times, it can cause unavoidable delays. You need to communicate the same to your clients. Sometimes, informing the clients about the delays can solve many a problem. It also becomes important to let your customer know about status of the ongoing project even when it is running on time. This increases the comfort factor with your client.
It should not take you long to become a good communicator. You learn from experience. Undergoing a crash course in business communication can also help you a lot. This becomes very useful in case you have to correspond with governmental authorities and financial institutions.
Get your website and portfolio online
You have done the hard work of searching for the licenses and contracts. The fun part of designing your website and getting your portfolio online is on the cards now. This is your field. Hence, you should be free to express yourself in the best possible manner. As it is you have a creative personality. You have also learned the art of building teams and communicating with others. These are special traits. This experience comes handy when you set out with the job of designing and developing your own website.
The trick to developing your website is to be different from others. You should be able to impress your audience and clients with your designs. Having your own portfolio and web design is necessary because it gives people a ready-made example to gauge your competency. People often ask for samples of your work before giving you work. Having your own website and portfolio can serve as the perfect advertisement of your skill.
You have to be different from others. Hence, you should not back out from doing some things free for your customer. You can call up prospective customers and offer to redesign their websites for free. You not only help them out but put them under an unwritten obligation to refer some clients to you. This can increase your client base.
Create a marketing strategy and start promoting
You are now set to run your web designing and development agency. You have your own portfolio and sample website ready. The next step is to have a strong marketing strategy. You might not have the marketing acumen. The best way out is to enlist the services of specialists. One way to do it is to launch your blog and get people to write guest posts on it.
There are many web development platforms like StackOverflow and Github for displaying your work. You can get noticed on these platforms. People will come to know about your talent. Hence, you stand to get more orders from people visiting these platforms.
Enlist the help of SEO agencies to achieve a high rank on the SERPs. This is a sure way of getting web traffic. The more the traffic, the more is the number of leads. You can use your talent and expertise to convert these leads into business.
Social media is a good place for engaging people and promoting your business. This is the right place for you to reach out to people who you might have never seen in your lives. Today, you have more people on social media than ever. This is an additional advantage.
Launching your business is easy but finding clients and contracts is difficult. Once you get the leads, you should go all out to satisfy the clients. This is possible only if you have a great vision and business ethics. You will face the odd stumbling blocks on the way. You should not be disheartened in any way. Perseverance is the best way to overcome this situation. It will take time to build a reputation, but only a few seconds to lose it. Remember these points when you set about developing your own web designing and development agency.
We have seen various aspects of setting up of web design and development agencies. These aspects include the technical, economic, and psychological sides of this activity. Sincerity is the key when you go about setting your own businesses. You should have the knack of spotting the leads and taking it to its conclusion. With experience, you will learn these aspects. It will be a matter of time before you have clients knocking on your door.