Practicing law is not merely about going to the court and winning. While you may be a terrific lawyer, how would you benefit if people seeking for a law firm do not know about you in the first place? Yes, work-of-mouth matters. But is it enough?
Which is why in today’s time of digitalization it is crucial that you are exactly where your clientele is – on the World Wide Web. Whether your law firm is based in a metropolitan city or a small town, people around you, your clients, are making use of the internet and the local search engine to look for attorneys near them. And while you might be aware of the importance of high rankings in these local search results, the process sounds easier than it is. To get a top rank in the search engine results page, you need to ensure that the search engine optimization (SEO) practices followed are right and that they are helping you maximize your website’s visibility in local search results.
And if you are still wondering about the importance of having a website and to work on its SEO, then you must know that about 20% of all search queries carried online are for local businesses. Moreover, around 97% of consumers search for local businesses ‘online’ before making a decision. Thus, when your law firm’s website ranks high on a local search engine result page, it provides you with the opportunity to convert free visitors into paying clients. And while not many of your competitors are even looking in this direction, it is time that you pay need to it to keep getting a constant flow of traffic.