Of course, this isn’t as easy as it sounds, but it can surely happen. All you need to do is ensure that when looking for car dealers in your area, yours is the first name to pop up on Google search results. Wondering how to do that? Well, all you need to do is up your Local SEO game and the rest will be taken care of!
Be There For Your Customers
The chances of a potential customer surfing the net looking for your car dealership are not very bright. But, when he does, you ought to make sure that he/she can find your business with impeccable ease. In order to do so, it is recommended for you to establish an online presence with the help of a website and social media pages. Moreover, get your business listed on Google My Business as well as some of the worthy local directories. Doesn’t seem like your cup of tea? Don’t worry. Simply leave it all on the responsible shoulders of TribeLocal and revel in the competitive edge you gain.Scan Your Business Presence
Accuracy of Citations
You must understand that your car dealership is restricted in reach by the geography it is present in. Hence, it is crucial that anyone looking for cars in your area knows about your dealership, and can easily reach you. This can be done by getting your business listed and ensuring NAP (Name, Address and Phone number) consistency. This is often easier said than done. But then, you can always rely on TribeLocal and rest assured of a job well done!Scan Your Business Presence
SEO Offers A Competitive Edge
A good SEO strategy will help you attain better rankings on SERPs, which in turn will mean that your competitors are left behind. This will ensure that you enjoy a better visibility as well as click-through rate and eventually a higher organic traffic.
SEO Ensures Targeted Leads
One of the techniques that modern day SEO relies on, concerns the use of long-tail keywords such as Honda Accord in NYC or bestselling SUV in 2017. While such are comparatively less searched for, there are more likely searched by people who are keen to make a purchase decision. This ensures that local SEO brings in targeted leads.
SEO Helps you Enjoy Greater Authority
Any website that ranks high, is perceived to be more trustworthy by the people. Automotive SEO will help you rank higher than others, and will eventually help you in earning the position of an industry leader.
SEO Helps Increase Brand Awareness
No matter how good an auto dealership you are, if people don’t know about your existence, in all probability business will be bad for you. Implementing a good SEO strategywill help increase the awareness about the existence and expertise of your dealership. This will also help you enjoy the perks of word-of-mouth marketing!
Strategy for Local SEO
To begin with, you will need to draw a comprehensive list of all the keywords that concern your business and are reflective of the services offered by you. You can add in as many keywords to this list as you may deem fit. Next, you ought to create a Google AdWords account. Don’t worry, this will be a free account. Once the account is in place, you can now access the Google Keyword Planner, which will help you check the weight that each keyword carries. The planner will also suggest some related keywords. Based on this quick analysis, you can now trim down your list.
Keyword Optimization on GMB
The Google My Business page should be seen as a scaled-down version of your website. This is the page which appears under the ‘Maps’ tab for Google’s local business results. This page comprises of a brief overview of your business, along with your contact information. What makes this page crucial in terms of SEO is the fact that it is easier to get it ranked as compared to a website. However, for this to happen, your Google My Business page must be complete in all respects.
This refers to the Name, Address and Phone number of your business. In order for the NAP to help you rank well, you must ensure that it is consistent throughout all your citations. It is advisable to use a local for the purpose of NAP as it will help Google as well as the users to understand that your business is local.
For Google to understand what is it that you exactly do, it needs you to highlight the services you offer. Here ‘Car Dealer’ can prove to be a good category for you. It is recommended that you chose no more than 2-3 categories that best describe your business.
As the title suggests, it is the brief overview of your business. For a description to be impactful, it is suggested that it ends with a call to action. It should ideally consist of the name, services offered, areas served as well as the USP of your dealership.
Ensuring the Consistency of Citations
By citations, we refer to the indication of the Name, Address and Phone number (NAP) of your business, in Yellow Pages or other Local Directories, in blogs/articles or anywhere else on the web. For the citations to be useful to your car dealership, it is crucial that they are identical to the Google My Business Page name of your dealership. To this end, you will need to arrive at a precise naming scheme for your business. You must then find variations (if any) in your citations and rectify them. This may need some homework on your end, but or what it’s worth citation consistency is an innate part of the success of your Local SEO campaign.
Building High Quality Backlinks
By definition, a backlink is an external link to a web resource, such as a web page, website, or web directory. Essentially, a backlink may be considered as a citation to the web resource that helps drive traffic. As per Google, only a naturally occurring backlink, which is offered by a reputable website, company, blog or directoryis considered to be high in quality.
While there are various White-Hat Techniques to get high-quality backlinks, one of the best ways to ensure that you get both, a good backlink as well as a citation, is to try and get your dealership name mentioned on one or more of the platforms.
For your dealership to garner popularity in the digital world, it is essential for it to have some good reviews under its name. These reviews not only help attract prospective customers to your dealership but also help Google understand your business as legitimate and reputable. Hence, you have a feeling that a client is satisfied with your services, encourage him/her to leave a review in one or more of the online directories.
How to Boost your Business Ranking?
Gone are the days when a simple word-of-mouth strategy was considered sufficient for an auto dealer to attract new clients. Thanks to the increasing inclination towards Google Searches, today it is extremely important for a dealership to invest its resources towards the implementation of an efficient Local SEO strategy. This can be easily done by following the below mentioned steps –
Keyword Research using Google Keyword Planner
Optimization of keywords for Google My Business Page
Keyword Optimization of Website Content and HTML elements
Building Citations and Backlinks
Requesting Reviews from Customers
Tracking Results with the help of Google Analytics
List of Directories
Niche citation sites for car hire & taxi companies. In this section you’ll also find listings for businesses that offer limousine hire, or car hire for specific events, eg, weddings.