Local SEO for Car Rentals

Bring more customers by implementing simple SEO steps to Car Rentals


Essentiality of Local SEO for Car Rentals

Car renting business is incentivizing those sellers or lenders who understand how and what techniques could be used to enhance site’s visibility. To ensure the best results, you can use the suggestions, as discussed in the article. The problems, solutions, and reasons to choose local SEO for the car rentals are also talked about here.

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Increase Online Presence

Car rental business is blooming and so is the competition. Hence, it is important for you to become notable for your customers. The best way to do this is to get registered in trusted online search directories, which have almost replaced the conventional yellow pages currently. That’s considered the best method to be used for local SEO for car rental at present. Directories like TribeLocal can help you catch enough attention and build the business reputation with ease. Additionally, your customers will be able to locate you easily while searching for the car rental services

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Add Team Description

The service providing car rental companies or businesses can add the description of your team members on your website. You can write their specialties, experience, name and contact details to amuse your customers as well as search engines. Now, this approach has 3 benefits - Your customers will trust you more as they’ll feel more connected to the people rather than services only, you’ll be able to attain better SERP ranking if the descriptions are written wisely, and your employees will feel happy that you are valuing them and their expertise.

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Local SEO for Car Rentals

Are you a car rental business owner and looking to attract more business?

Well, the chances of conversion, client retention, and acquisition all are high in the car rental business. All you need to do is –

  • Keep the services flawless
  • Use local SEO for car rentals to improve your brand image to catch the attention of nearby clientele.
local seo for car rentals

Specify your Services Clearly and in Details

You are a car company and renting your vehicles to your clients, but how will the clients know whether you are providing a car with a driver or without it?

For that, you will have to specify it clearly on your website. Not only this, there are many things which need proper listing and details when it comes to your services. So, take care while putting content and add the details, such as:

  • Service List
  • Service Descriptions
  • What’s the range of traveling with your vehicles?
  • Which cars are on your crew?
  • Who are the drivers, if you provide any?
  • Details regarding Collision Damage Waiver

Understand Your Customers

For every rental car agency or business, it is necessary to know who they are serving. You cannot implement same strategies for every location. For example, marketing sports car rental services in Indian sub-urban areas is pointless while in some other cities or other countries, people will immediately make the reservation, if they find you trustworthy. So, choose prices, vehicles, marketing techniques, cars, services according to the location, after properly ‘reading’ your audience’s brain.

Understand your customers

Ask for Reviews and Boast About them

Every SEO expert would suggest you try this. It’s nothing to hesitate in asking for reviews. Whenever the local SEO for small businesses is performed, reviews are considered pristine as they are from third-party. It means the people who have used your services are already happy with you and the chances are; next customers will also be.

Why would anyone directly pay money from their debit card without knowing whether you are reliable or not? You will have to give them a reason. So, boast about the genuine customer feedback and put them in a quickly-accessible location of your website. Because, experiences shared by people and that, from the viewer’s own city, can definitely impress him or her to use your services.

TribeLocal Online reviews

Update GMB Listing

GMB or Google My Business listings are the best to build your visibility and let the users find you easily. It makes an important part of Local SEO for car rental. With the help of this listing, you can enhance your search engine listing too, letting the people hire you without difficulties.

From business details and address to fees, you should add as much data as you want. Additionally, you can check and compare your location-based SEO strategy with famous service providers, such as Thrifty Car Rental, who are raking high on main keywords related to car rentals.

GMB page

Post Location-specific and Engaging Content

Rental vehicles, you provide, will most probably be hired by the local users. So, it is important to consider the fact that content strategy for local SEO for car rental should also be planned according to your customer base.

Engaging Content

Provide Assistance 

Be it a car rental agency or any business, if you are missing out to add quick communication mediums on your website, you are going to lag. Whenever a customer visits a new website, he or she has countless queries to ask such as:

  • If you provide luxury car rental services or not?
  • Is the car going to give unlimited mileage?

So, prepare your rental car company to answer every such question and that too – immediately.

Provide assistance

Tell your Brand Story Uniquely

People love brands. If we say – choose from ‘Google’ vs. any unknown service, they will go with Google. Point is: In your local region, you should establish your car rental as a brand. Google SEO Experts also suggest establishing online reputation so that locals could trust you. For this, you’ll have to tell your story different to your clientele, such as:

  • Put more and more interesting content related to your brand and connect it to the location, to rank high as it helps in local search SEO.
  • Try video advertising and put more reviews to attract search engines and people towards your brand.
  • Gather as many SEO backlinks as you can.
  • Come up with unique ideas to improve customer’s trust. Such as, posting the driver licenses online will prove that all your employees are well-trained for driving and hence, could be relied upon.
Tell your brand

Build Credibility through Online Directory Listing

You should know that local listing in SEO helps sell better. So, getting your business listed in the online directories is what you need to do – above anything. Local SEO citations can also help you improve your search engine ranking.

Some tips are:

  • Properly define all your services, addresses, websites, locations and contact details while doing the local listing in SEO.
  • Do not forget to update, expand or reduce the details whenever needed.
Online Listing

Stay Precise and Clear about Pricing and Policies

Clearly state your policies without added ambiguity. The privacy notice, company policies, insurance-related terms, pricing, terms of lending the car and more, everything should be clearly told to customers if you are thinking to improve your local search engine ranking.

It’s needed because Google crawlers confirm if you are having enough information to prove your legacy or not, before listing you on the first page in searches. Also, you should promote your specific features. For example, if you are a cheap car rental service provider, it is good to state that and clarify the reasons. You will find many leads by doing that only.

Pricing policy

Value your Client

No SEO tools can you help you in ranking higher than your clients. Their reviews can change your story and their satisfaction can make you a brand. So, apart from SEO marketing for the local market, keep offering special discounts and deals for your customers. Promoting these offers also need SEO optimization if you want to reach more and more people.

Value your customer

Social Advertising

That’s an obvious point. If you are leaving social media out of local SEO planning, you are doing it absolutely wrong. So, always make your SEO strategy including this most useful marketing method in mind. Synchronize SEO and SMO to save time and money. Your wide variety of renting services will not gain any impactful market presence otherwise.


List of Directories

In the following we have compiled the best SEO citations for a number of small business categories within the Automotive trade.

This includes citation sites for car dealers, taxi & car hire, driving schools & mechanics. Once again, in order to make this list, the site must allow you to list your business, not just a ‘car for sale’. Taxis & car hire includes chauffeur, limo hire, as well as more common car rental services.

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