Local SEO for Childcare Services

Bring more customers by implementing simple SEO steps to your Childcare Services


Ensure safety of your children while you work

With more and more couples opting to go to work and earn a living, there is a higher scope for setting up of more childcare centers to take care of children of such couples. There are advantages for the children as well because they get an opportunity to mingle with other children and learn a lot. The competition in the market makes you go for an effective local SEO strategy. Let us see how to do so.

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Presence in all directories

Nowadays, you see more couples going to work. This leaves them to search for childcare centers to look after their children. This trend is increasing on a day-to-day basis. Hence, there is ample scope for childcare services providers to make their presence felt. However, one needs to know that childcare services providers should announce their availability. This entails them to have a mention in all local directories. They can also do well to list in other directories like nursery schools and play centers.

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Accuracy and Consistency of information is the key

In this age of internet, you have businesses registering for various services online. It is imperative for all businesses to maintain consistency of information wherever they register their services. A simple spelling error can also confuse the search engine bots thereby leading to wrong website addresses. This can affect your ranking on the SERP as it brings about a decrease in the website traffic. Therefore, all businesses, especially the childcare services should update their information.

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Is it important?

The higher level of literacy has resulted in both husband and wife opting to go for jobs today. This can have an effect on the upbringing of their children. Is there a solution, especially with the families become more and more nuclear? The solution lies in the form of childcare centers.

Where do you think the parents will search for when looking for a childcare center? Do you expect a couple living in Dallas to check out for a childcare center in say Arlington? No, they would always like to avail the services of a childcare service center in the area where they reside. This makes it important for a childcare center to have a sound SEO strategy in place.

Invest in a Google My Business listing

When it comes to internet marketing, it becomes important for you to have a high ranking on the search engines. This is what the pundits say. Google is the most popular among all search engines today. Hence, every business tries to secure a first page rank on Google. One of the ways to do so is to have a Google My Business listing.


Ensure to have a presence in all local directories

You have just seen one of the best-localized SEO search methods. Childcare services are an extremely localized industry sectors. Hence, you should be having a mention in all local directories. Remember that people never go beyond the local search while looking for childcare services.     

It is also advisable for childcare services to invest in some allied industry directories like nursery schools and play centers.  

Add citations to directories

  Quality backlinks are necessary

If we had been writing this post about a couple of years back, we would have advocated buying of backlinks from the internet to improve your search engine rankings. Now, Google has come up with a special Penguin update that discourages securing of backlinks in this fashion. These are Black Hat SEO practices. You should take care to avoid these practices today as Google dishes out severe punishments that could end up with a complete blocking of your website.

The best way to secure backlinks is to get them from authority websites. Some of the authority websites are the .gov and .edu websites. Childcare services can secure these backlinks from the nursery schools in the area. Local backlinks are the most important. You can contribute to their blogs and encourage them to backlink to your website. Such tactics are fine according to Google.


Social media marketing has its advantages

Facebook, Twitter, Instagram etc have become household names today. Practically, every person in the house has at least one social media account if not more. Engaging your customers through social media is easy because people are usually online at all times. They access their social media accounts at least once in a day. This makes it easy for you to interact with them. Posting photos of your daycare centers on social media is one way of enticing customers towards availing your services. Ensure to have a social media link on every page of your website. This will allow your customers to access social media directly from your page and thereby post interesting information.


Optimize keywords for your quality content

People should have access to quality content. Naturally, you should do your keyword research properly. Optimize the keywords to fit into the content naturally. Google is a bit strict when it comes to keyword stuffing. Maintain the right ratio around 1to 3%. Anything in excess can prove detrimental to your interests.

You should be having individual services pages for each of the services you provide. Have quality content on these pages. If possible, supplement the same by adding attractive video and audio content. People tend to remember audio and video content more than they remember text content. This can also make you appear different from your competitors.

Have a special FAQ page where you can answer a lot of questions on childcare. Parents usually have many questions regarding health issues. Use this forum to clarify their doubts. Link up to your services pages using quality internal links. Have external links as well that could authenticate the information you provide. Ensure to link up to authority websites when you use external links. Otherwise, that website might flag your link down as spam.


Final Words

Childcare services are essential services today. You need to have a caring attitude to develop a good reputation. However, you need to promote your services as well. Otherwise, people will not be aware of these services. This brings the factor of local SEO for childcare services into the picture. Following the procedures listed above can help you develop a successful SEO strategy.

Electronic Stores have long been dependent on traditional ways of marketing. However, that is simply inefficient in the modern day world, where people are more likely to run a quick search on Google before heading to the nearest shop. It is at this point that Local SEO for Electronic Stores come to play a major role. A good SEO strategy for a local business concerning an electronic store should necessarily involve –

  • Ensure that the products and services offered by you are liked by customers
  • Use a good marketing mix to make your presence felt
  • Build a remarkable Google My Business listing
  • Make your website as attractive as possible
  • Optimise your content through the use of keywords as well as by the way of creating distinct web pages
  • Make the most of internal and external links to ensure greater organic traffic
  • Leverage social media platforms to engage customers
  • Garner positive reviews by requesting happy customers
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List of Directories

The top citation sites for Nursing and Childcare Services.

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