One of the major problems that chiropractic care faces is attracting new patients. While chiropractors can get referrals from their patients and medical professionals, the common tendency among people is to self-refer themselves. If this is the case, a patient will conduct a Google search to find chiropractors in their city; and they will invariably call the first couple of chiropractors that search engine results pages (SERPs). Hence, local SEO for chiropractors is extremely important, especially if you want to be found by your prospective patients.

Local SEO is a must for chiropractors. Gone are the days when family, friends and neighbors would refer a person to a local chiropractic clinic. Today, people just get onto search engines and find a local practice that first pop’s up in SERPs. So, in a way Google and other search engines like Bing have transformed into the Yellow Pages of the digital era.

Research shows that when people want to avail a local service, they immediately get online to search for it. So, as a practice that depends on the inflow of patients, you have to make sure that you can easily be found by your target audience.

Select your geo-targeted keywords with care and make a list. Add also long-tail keywords to this list. Now, crate a Google AdWords account. Open a free account; this will give you access to Google Keyword Planner. This helpful tool allows you to see how much traffic each keyword is attracting. It will also suggest more keywords so that you can add these to your list of keywords.

Divide the keywords into two groups – buying intention and research purpose.

For local SEO perspective, Google My Business profile is invaluable. Run a search to see if there are listings of your chiropractic office. If yes, claim them. You will need to verify that you are the business owner. Go through the process of verification. Once that is done, ensure that your business name, address and phone number are accurate.

List your local phone number along with opening hours, photographs and services. Use keywords prudently to write the description of your business. Make sure you use the keywords naturally, without them looking spammy.

List the categories accurately. Besides chiropractor, you may also want to use terms like reflexologist and massage therapist as categories. Try to write down at least five categories.

Pin the location on the Map so that it appears in the results of Google local business. If you have optimized your profile properly, you could be lucky enough to appear on the three-pack list that Google displays.

Your Google My Business listing functions as a mini-website and can help with your Google search engine rankings soar.

Create online business directory listings. In fact, there could be listings already in these directories. So, use a citation tool to find listings and ensure they are accurate and consistent. There should not be any discrepancy in the content of the listings. This will confuse Google and as a result, your listing will not show up in search results.

Not only should you have citations in directories like Yelp, CitySquares and SuperPages, you should also list your business down in industry-specific directories, like SpineUniverse, Chirodirectory, and Choosenatural.

Optimize your website for search engines by adding buying intention keywords to the homepage and services page. Make sure you also get the title tag right. Mention the city name and your practice name in the title tag. It should not about 50 to 65 characters long.

Then shift to the meta description, which should be 100 to 150 characters long. This description gives an overview of the services and always has a call to action. Don’t forget the H1 tag in your homepage. This is the headline that visitors to your site will see. It should be concise and descriptive.

After optimize your website for chiropractic keywords, it is time to optimize it for condition-specific keywords. The condition-specific keywords will depend on what you specialize in or focus on.

Use any condition that you would like to focus on, such as migraine, TMJ, and fibromyalgia. You can use these in the subpages pages of your services page, where you are discussing individual condition and the treatment you offer. Also, use condition-specific keywords in your blog posts.

When it comes to local SEO for chiropractors, it is important you show up on local maps. Google offers this listing free and you should make full use of it. It will not only display your name in the local map, but will also ensure you appear in local search engine results page.

Online reviews are important aspect of local SEO. Research shows 84% people looking for products and services have implicit faith in online reviews. They trust them as much as personal recommendations. The same research also shows that seven out of 10 customers will be willing to write online reviews if a business or service provider asks them to.

So, after you finish treating your patients, request them to get onto your Google My Business listing and write a review. This is one of the fastest ways to boost your ranking in search engine results. You can send an email to your patients with a list to your GMB profile so that they can easily find you and write a review.

Networking with other local businesses is also important for local SEO. So, get in touch with complementary businesses that have an online presence and speak to the business owners if they would be interested in reciprocal linking. Backlinks can get your traffic and many of the customers can be converted into paying customers.

The best way to engage users in today’s world is by creating social media profiles. Stay active on platforms like Facebook, Twitter and Instagram. Focus on posting visual content that is cute, inspiring, humorous and thought-provoking. Your aim should be to create dialog between you and your profile visitors. You can also use these platforms to post news updates and special promotions that will engage your patients and get them to start a conversation with you.

After completing local search engine optimization, begin tracking results to see what is working and what is not working. You can use Tribe Local to track the ranking of your website in search engines. You should track the ranking at least once a month so that you can tweak or alter your SEO campaign. Use Tribe Local also to track website visitors so that you know which webpage is attracting the most traffic and how many visitors your site ig receiving through Google search.