As the owner of a coffee shop, it must be tempting for you to give a shout out to the people who might be interested in visiting the café. And direct marketing and advertising may seem like ideal options. However, rather than telling people you’re worthy of their time and money, it is better that they find this out on their own. And there is no better way to make this happen, than by using the most promising technique – Local Search Engine Optimization.
Be there for your customers
It is not often that a customer will search for your coffee shop on Google, however, in all likelihood, he will search for coffee shops in your area. And when he does that, it will do you a world of good to pop up at the top of the search results. For this to happen in a flawless manner, you ought to list your business on Google Local (Google My Business) as well as a few local directories. Though easy to do, this task usually needs technical know-how, which is where our experts at TribeLocal can prove to be of great help.Scan Your Business Presence
Fix The Information Of Your Citations
A citation is essentially the indication of the Name, Address and Phone Number (NAP) of your coffee shop on the web. Higher the number of citations, the more traffic your website is likely to attract. However, for this to happen, your business must claim a listing and get verified. In addition, you should take all possible efforts to ensure that all the citations for your brand name have a consistent NAP. This is often easier said than done. But then, you can always rely on TribeLocal and rest assured of a job well done!Scan Your Business Presence
EXPOSE YOUR SERVICES
Get The Most From Your Brand By Talking About It
The more you see something, the more likely is it to register in your conscious as well as sub-conscious memory. For what it’s worth, this holds true for your coffee shop as well. For your business to enjoy top-of-the-mind recall, it must keep appearing and reappearing in the eyes of your target audience via of text, audio, video, and other channels. Our experts at TribeLocal can assist you in this endeavor and help you reap the benefits of increased traffic and higher sales.Scan Your Business Presence
Stand Out From Your Competitors
The modern-day world of ever-increasing competition, the only way to stand out is to establish a unique identity for your coffee shop. This can be done by creating promotional links, integrating CTAs, offering discounts and other such measures. Since you’re already occupied with growing your business, it is best if you leave all of this up to TribeLocal’s SEO experts.Scan Your Business Presence
Local SEO for Coffee Shops
How to Implement Local SEO for COFFEE SHOPS
So, you own a coffee shop and are proud of serving the best brew in the town. But does everyone in and around your town know this? Probably no! Now, how do you go about telling them? You can start by distributing pamphlets, or put up a hoarding or two, or even air an advertisement on a popular TV channel. But will they truly help? While there are only as many people who will actually take out the time to read through the pamphlet, hoardings are limited by the area they’re put up in. And does it truly make sense to air an expensive ad on national television wherein more than 90% of the audience won’t even visit your town in the foreseeable future?
That being said, there is something that you can do which won’t just let the people know of your existence but will also convince them to pay you a visit, and that too without burning a hole in your pocket! So, what is this amazing thing? The answer is – Search Engine Optimization or SEO, and in your case Local SEO.
Local SEO refers to the efforts put towards optimizing your business website in a way that helps it earn the highest rank possible on Search Engine Results Page or SERP. This implies, that every time a person searches Google for a coffee shop or a café in your area, your website’s name will be the first or one of the first few to pop up. And this is where the magic begins. Before you know it, your café will be attracting customers from all around the city, and even from outside.
How to Improve Local SEO for Coffee Shops
Now that you know the significance of Local SEO for your business, let us help you understand its nuances. Once you get a hold of them, it will be far more convenient to improve the same with respect to your business.
In order to help you understand the various aspects of Local SEO, we have meticulously laid down the following points –
A keyword is but a word or group of words that define and/or summarize the content of your website, webpage, blog or article. Keywords help your website show up on SERPs when a user comes looking for something that you have on offer.
When it comes to Local SEO, Keyword research is more about understanding what exactly the potential customers may be searching the internet for, than anything else.
For instance, if your coffee shop happens to be on the Upper East Side, what will your customers look for?
These and other such keywords will be the most relevant to your business. The trick here is to simply understand what it is that you offer, and what will be the set of keywords that most internet users are likely to search for?
To know which keywords will best serve the purpose of SEO for your insurance company, you can make use of Google Adwords’ Keywords Planner, which is both a free as well as a fairly reliable tool.
Enhance Your Website Content
Once you have a better understanding of what is it that your potential customers are looking for, you ought to start optimizing your website content. However, make sure that the keywords re intelligently used, and only when and where they are a natural fit. The idea is to have a keyword rich content which attracts greater organic traffic. But, by no means does this mean that you should stuff the content with so many keywords that it loses its quality and readability. Remember, Google only appreciates and indexes high-quality and unique content.
And it isn’t just the content that you offer o the various pages of your site, but also as a part of your HTML elements and Rich Snippets that count. Here’s how you can enhance the effectiveness of these.
Title Tag – The ideal length for these varies from 55 to 60 characters. A good title tag must comprise of the name of your coffee shop as well as the city you’re established in.
Meta Description – Usually 100-150 characters in length, the Meta Description must offer a brief overview of your shop, along with the name of your area/city as well as a Call-to-Action.
Header Tags – Generally called H1, H2, and so on these tags should be used to offer a quick insight into the website’s content to the search engines.
For each of these elements to be as effective as possible, you must ensure that each of them comprise of at least one to two keywords.
Rich Snippets and mark up information about your business help Google get a better understanding of your business. In addition, these help enhance your website’s visibility on the SERPs, thus helping you improve the click-through rates. You can create compelling rich snippets with the use of Google Webmaster Tool – Data Highlighter.
That being taken care of, you must also take ample efforts to make your content fun and engaging, something that people want to share. This is especially important with respect to your blog. Since your business is such that it attracts more millennials and young guns than oldies, it wouldn’t hurt to make your content a little hip!
Create and Manage Local Profiles
More often than not, businesses believe that a good quality website with rich content is more than enough. Unfortunately, that isn’t the case. In order for the website to be seen and recognized by the people who are on the lookout for coffee shops in your area, it is imperative for it to have extensive exposure as well. In a large majority of search results, local profiles, as well as prominent blogs, also show up in addition to websites. This implies that your local profile is as important as your website, if not more.
To this end, it is recommended for you to use Local Directory References such as TripAdvisor, Yelp, and City Search amongst others. However, the most helpful here will be Google My Business, also known as Google Places. The best part about it is that it’s free and is extremely effective when it comes to supporting your Local SEO efforts.
With the help of such local profiles, it will be more than easy for you to display the name and location of your coffee shop, along with your website name, the services you offer as well as a brief description of your business. In addition, you can also put up your logo and some compelling images of the café. After all, a picture speaks a thousand words! Isn’t it?
Incorporate Local Structured Data
This refers to the use of Schema Markup, which is nothing but a code which is written with the objective to offer better, more informative results for a brand/business/website on SERPs. Currently, leading search engines such as Google, Bing, Yahoo!, and Yandex recognize Schema as a way to display comprehensive results that helps them in offering a better user experience.
For what it’s worth this SEO tool is known to enhance the visibility of a website as well as improve its click-through-rate, thus boosting your SEO in the long run. The screenshot below exhibits how a schema markup essentially looks like on a SERP.
Use Social Media to Your Advantage
In the present day world, the power of social media is truly astounding. The presence of a business on various social media platforms helps it rank significantly higher on SERPs as compared to those who do not enjoy an extensive digital presence. In addition, the active presence of your coffee shop on different channels such as Facebook, Instagram, and LinkedIn amongst others also help your audience to relate to you in a better, more exciting way. Moreover, it leads them to realize that you’re much more than just a business, you are friendly, easily approachable and will look out for them if need be. Believe us, there is no better way to win the trust of your audience than this.
Of course, for this to happen for your business, it is essential that you remain fairly active on each of your social media handles. You can do so by posting regularly. Your posts may comprise of infographics, pictures, videos, texts, informative and engaging blogs, new events that your coffee shop is hosting and even positive reviews and testimonials from your customers. Remember, social media is all about building a trust-based two-way communication with your audience. Once that is taken care of, it is with an impeccable ease that your followers will show interest in paying a visit to your coffee shop!
How to Enhance Your Ranking Using Local SEO strategy for Coffee Shops?
You can now ensure that your Coffee Shop gives a stiff competition to your counterparts, simply by implementing a well-planned Local SEO strategy. Such a strategy primarily comprises the below-mentioned measures –
- Keyword Research
- Enhance Your Website Content
- Create and Manage Local Profiles
- Incorporate Local Structured Data
- Use Social Media to Your Advantage
When implemented, these measures will help you enjoy greater visibility, higher traffic and a boost in sales and revenue for your Coffee Shop.
List of Directories
Directories for Coffee Shops