For all we know, service industry is one which is almost always brimming with competition. And sometimes, the only way to lure a client to your business is by offering them the services at incredibly low rates. This might not always be feasible, leaving little room for ensuring reasonable customer influx. However, you don’t need to be disappointed. You can always rely on the prowess of Search Engine Optimization or SEO, especially Local SEO. A simple strategy and a strong implementation is all you need before you can witness your Computer Sciences business sky rocket to success.
Be there for your customers
If a potential customer happens to look up for a computer service business on Google search, you ought to make sure that he/she can find your name with ease. In order to do so, not only do you need to have a website but also need to be listed on Google My Business as well as some of the worthy local directories. Seems like too much of a task? Well, you can always use TribeLocal’s impeccable services and stay ahead of the curve.Scan Your Business Presence
Fix The Information Of Your Citations
To ensure a constant influx of clients, you need to ensure that anyone and everyone looking for computer services in your area knows about your business, and can easily reach you. This can be done by listing your business and ensuring NAP (Name, Address and Phone Number) consistency. More often than not, this is a daunting task, and is best left on the responsible shoulders of someone with expertise, just like your very own TribeLocal!Scan Your Business Presence
EXPOSE YOUR SERVICES
Get The Most From Your Brand By Talking About It
The idea here is to ensure that your clients see, hear and read about your business so much that it gets embedded in their conscious mind. Eventually, this this will help to increase the popularity of your brand, and this is exactly what we can help you do. Whether in the form of text, audio or video, our responsible team at TribeLocal will make sure your prospective clients keep seeing you, and eventually they will start turning up to your doorstep.Scan Your Business Presence
Stand Out From Your Competitors
In today’s time, no matter the industry you’re in, the competition is more than fierce. For all you know, there must be tens of computer repair centers in your area offering more or less the same type of services. So, how do you set yourself apart from them? How do you establish a unique identity? Well, simply leave it to TribeLocal’s SEO experts and we will make sure of it. Right from helping you create promotional links, to adding on Call-To-Action or CTAs in your advertisements, endorsements, and other promotional content, we will do it all. And before you know it, your service center will be flooded with clients from all parts of the city.Scan Your Business Presence
Local SEO for Computer Services
How to Implement Local SEO for Computer Services
Quite often it so happens, that a computer/laptop owner forwards his malfunctioning device to the brand that he had purchased it from. However, there are times when the buyer is unable to do so, either due to lack of time, or due to lapse of warranty. It is at this point that he turns to Google, and looks up for ‘Computer Services near me’. Google will, of course, show up more than a few hundred results for this search. However, as is known to us all, a regular user will skim through the first few and ignore the rest. In fact, if statistics are to be believed, as many as 60% of the clicks on all search engines are garnered by the top three results. Going by this, it becomes exceedingly important for your computer repair service business to rank in the first few and preferably in the first three for it to be able to enjoy a high click-through rate.
So, how do you pull this off? The answer is simple. By implementing a streamlined strategy for Local SEO for Computer Services. But before we delve deeper into its nuances, let us first take a quick look at the significance of Local SEO for Computer Services.
Importance of Local SEO for Computer Services
SEO Offers A Competitive Edge
Not only can you attain better rankings on SERPs, but with a good strategy in place, you can even give your competitors a run for their money. Moreover, SEO will ensure that your website enjoys a better visibility as well as click-through rate and eventually a higher organic traffic.
SEO Ensures Targeted Leads
Thanks to the use of long-tail keywords such as Lenovo Computer Services in NYC or best computer services in Brooklyn, you can count on the fact that the people searching for them are keen to take an action. This ensures that local SEO brings in targeted leads.
SEO Helps You Enjoy Greater Authority
A high ranking website is often perceived to be more trustworthy by the people. Not only will efforts towards SEO will help you rank higher than others, but will also help you in earning the position of an industry leader.
SEO Helps Increase Brand Awareness
You can be the best computer service business in town, but if people don’t know about your existence, you won’t stand a chance to achieve success. Implementing a good SEO strategy will help increase the awareness about the existence and expertise of your business. This will also help you enjoy the perks of word-of-mouth marketing!
How to Improve Local SEO for Computer Services
To begin with, let us first understand that Local SEO does not involve a single strategy that can become the paramount of all your efforts, but multiple aspects, each of which will need your attention, sometimes all at once. Let us understand these aspects in greater detail.
Find the Right Keywords
Keyword research is the first and the foremost thing you ought to take care of, as the keywords that you finalize on will be the epicenter of all your on-page as well as off-page strategies for optimization.
In order to find the keywords that are best suited to your business, you can make use of Google Keyword Planner, which is both free of cost, as well as efficient. To begin with, you will need to draw a comprehensive list of all the keywords that concern your business and are reflective of the services offered by you. You can add in as many keywords to this list as you may deem fit. That being done, you can now access the Google Keyword Planner, which will help you check the weight that each keyword carries. The planner will also suggest some related keywords. Based on this quick analysis, you can now trim down your list, preferably to a set of 15-20 keywords.
However, make sure that you do not get swayed away by the most competitive keywords like ‘Computer Services Online’, ‘Computer Repair NYC’ etc. Since most of your competitors will be relying on the same set of keywords the chances of you earning a high rank will be medium to low. On the other hand, if you pay heed to keywords such as ‘Lenovo TouchPad Repair Brooklyn’, your chances of earning a high rank will be much more.
Keyword Optimization on Google My Business
This is yet another aspect which deserves you complete attention. The Google My Business page should be seen as a scaled-down version of your website. Essentially, this page appears under the ‘Maps’ tab for Google’s local business results.
The GMB page comprises of a brief overview of your business, along with your contact information. What makes this page crucial in terms of SEO is the fact that it is easier to get it ranked as compared to a website. However, for this to happen, your Google My Business page must be complete in all respects.
GMB Verification is the process wherein you claim your business. This usually takes anywhere between 1-7 days and can be considered complete once you see a checkmark against your name.
NAP refers to the Name, Address and Phone number of your business. In order for the NAP to help you rank well, you must ensure that it is consistent throughout all your citations (explained in detail later in this article). It is advisable to use a local phone number for the purpose of NAP as it will help Google as well as the users to understand that your business is local.
For Google to understand what is it that you exactly do, it needs you to highlight the services you offer. Here ‘Computer Service’ can prove to be a good category for you. It is recommended that you chose no more than 2-3 categories that best describe your business.
The Description is nothing but a brief overview of your business. For a description to be impactful, it is suggested that it ends with a call to action. It should ideally consist of the name, services offered, areas served as well as the USP of your dealership. Since good quality, relevant images help get the customers hooked on a piece of content, you must add some images of your place of work, your staff and other related aspects of your business.
Keyword Optimization on Website
Now that your mini-website is taken care of, you ought to move towards your actual website. Here, you must first concentrate on the optimization of the core pages of your website, which include your Homepage as well as your Service Pages. You can then go ahead and work on other pages such as About Us, FAQs, Blogs etc.
When it comes to the core pages of your website, you must make sure that all the below mentioned aspects are well in place –
Ideally 55 characters in length, the title tag should comprise of both, the name of your dealership as well as the city you’re established in.
This should be anywhere between 100-150 characters in length and must include
Name of your dealership
Services you offe
Name of your city
Your contact informatio
Call to Action
This must be at least 500-1000 words in length. It should offer a detailed overview of your dealership, preferably with some background information. It is imperative that the copy comprises of your USP as well as a strong and fairly visible call to action. The more interactive and keyword rich content you offer, the more will it be beneficial for your SEO efforts.
Building Citations and Links
In order for your car dealership to successfully reach the top of the rankings on SERPs, it is important for it to establish an indisputable authority. This can be achieved in two different ways –
Ensuring the consistency of citations
By citations, we refer to the indication of the Name, Address and Phone number (NAP) of your business, in Yellow Pages or other Local Directories, in blogs/articles or anywhere else on the web. For the citations to be useful to your car dealership, it is crucial that they are identical to the Google My Business Page name of your dealership. To this end, you will need to arrive at a precise naming scheme for your business. You must then find variations (if any) in your citations and rectify them. This may need some homework on your end, but or what it’s worth citation consistency is an innate part of the success of your Local SEO campaign.
Building high-quality backlinks
By definition, a backlink is an external link to a web resource, such as a web page, website, or web directory. Essentially, a backlink may be considered as a citation to the web resource that helps drive traffic. As per Google, only a naturally occurring backlink, which is offered by a reputable website, company, blog or directory is considered to be high in quality.
While there are various White-Hat Techniques to get high-quality backlinks, one of the best ways to ensure that you get both, a good backlink as well as a citation, is to try and get your dealership name mentioned on one or more of the following platforms –
- Better Business Bureau
- Chamber of Commerce
- Industry Associations
- Government Pages
- Local Newspapers
For your dealership to garner popularity in the digital world, it is essential for it to have some good reviews under its name. These reviews not only help attract prospective customers to your dealership but also help Google understand your business as legitimate and reputable. Hence, you have a feeling that a client is satisfied with your services, encourage him/her to leave a review in one or more of the online directories.
For your SEO campaign to be thoroughly successful, you will need to review your progress from time to time. This will help you figure out the problem areas and work on them. In order to track your results in the most effective manner possible, you should pay attention to the below-mentioned aspects –
With the help of Google Search Console, you should monitor the ranking of your website every once in a while. If need be, you can also make use of a paid tool to get a detailed analysis of the same.
You must put Google Analytics to use and keep a track of the traffic that your website is driving. Here, make sure to take a close look at the pages that draw the most traffic, as well as the percentage of traffic that comes via Google search.
With the use of Google Analytics, you can easily get a clear picture of the phone as well as web conversions that your website attracts.
On the basis of these evaluations, you can tweak your SEO strategy to bring in more favorable results.
List of Directories
Directories for Computer Services