You must have seen a lot of successful events. You can take the example of the recently concluded Miss World Beauty pageant. To others it must have been just a successful event. However, for the people behind the huge success of this event, it must have been hours of continuous hard work. These people usually remain in the background, but now they are making their presence felt throughout the world because of their professionalism. Seeking the services of a successful event management company has become the focal point of every event today. Hence local seo for event planners is highly important.
Update Your Citations
Why do you search the internet? Very simple, we do it to gain information. Therefore, it becomes imperative for businesses to have updated information on their website. As event planners, you should not ignore SEO under any circumstances. A minor spelling mistake can cause business to go away from you. For you, ‘St’ and ‘Street’ might be a simple spelling error, but for the Google bots, it can be a big headache. This results in Google pulling down your ranking considerably. Hence, updated information is necessary for ranking high on the local SEO.Scan Your Business Presence
Stand Out of Crowd
Competition is bound to be there in every field. Event planning is a competitive field in its way. The competition is of a different kind, but is definitely available. The best way to overcome the competition is to do something different. This allows you to stand out from the crowd. Event planners can give attractive discounts to their customers. It is also a good move on your part to offer promotional links to your corporate customers. You can earn valuable backlinks as well that can help propel you to the top the local search SEO.Scan Your Business Presence
Event Management Companies Require Local SEO
This is the age of extensive marketing. Every business tries every trick in the book to remain ahead of their competitors. You have advanced marketing metrics like SEO to contend with.
The question on everyone’s lips is, “Do event management companies need SEO?” The answer to this question has to be a resounding YES. They do require an effective local SEO campaign to be more successful.
What is SEO?
We are not going into the technical definition of SEO. By now, everyone knows that. We shall see what an effective SEO can do for an event management company. What do you do when you wish to search for an event planner? Do you still refer to the big voluminous yellow pages?
Naturally, that breed is becoming extinct today. Google is the new Yellow pages today. You type out your search phrases in the Google and other search engines. Within no time you get a long list of event planners. This is the beauty of SEO. It is useful for every business.
Claim your GMB Listing Today
How do you do so? In fact, this should be the easiest tactic of all. Getting a GMB listing is easy. Go to the official GMB website and register your company name for listing. You have to fill up a simple form. The form contains details like your company name, address, contact information, website name, zip code, and category, etc. Submit the same and wait for the verification. Once Google verifies the same, you get a GMB listing.
Have an Attractive Website
How does the home page look in the image? Naturally, your answer is, ‘It looks great’. This is what takes your ranking to the top of the local search SEO. Having an aesthetically great looking website can pay rich dividends. Look at the website closely. It has everything a top event planning website should have. An attractive home page followed by an informative Services page.
Contacting the company is easy as you have the information in the home page itself at a prominent location. You have the galleries that can display attractive photographs. You have the testimonials as well where your existing customers would have posted great reviews. In short, this is what a home page should look like.
Content is the King Every Time
What is the most effective aspect of a successful SEO campaign? If you had asked this question 20 years ago, my answer would have been ‘Content’. If you ask me the same question 20 years hence, my answer will still remain the same, ‘Content’. Since you have asked me this question today, I am duty bound to answer it now. It should be no surprise that my answer still remains ‘Content’.
Does this surprise you? It should not, because effective content always rules SEO. When we say ‘effective content’ we mean original, fresh, and informative. If the content has a sense of positive humor, it becomes a greater combination. Genuine information can always attract people.
Optimize your Keywords
Optimum use of keywords is the key to success. If you use the words ‘event planner’ as your keyword, you get a wide range of options to choose from. It can happen that your choice might be lurking in the second or third pages of the search engines. Now, who searches these pages today?
At the same time, if you use the keyword ‘event planner in Seattle’ or ‘event planner in California Ave Seattle’, the search narrows down a great deal. This is what local search is all about. People living in the vicinity of California Ave will not opt to look for an event planner from the opposite part of the town.
List of Directories
Local citations for event planners to add their business listings, including event photography, event planners, entertainers & venue hire.