EVERYTHING YOU NEED TO KNOW ABOUT FLOORING COMPANIES
Your customer is going digital
Everyone who owns and runs a business has a different mindset from that of the other. While some are open minded towards adopting new technologies and paving the way for new innovations in their business, few are still stuck in the fence of traditional ways of running a business. The one who still likes to run the business in a traditional way might be right in their own way, if they are making profit.
But, having said this, being in a business like flooring, where new technologies crop up every day and new designs lure everyone with its freshness, do you really wish to run the business staying away from an audience that is tech-savvy? We bet you do not! Internet marketing is growing at a steady pace, which is why it is time to learn about new ways of promoting your business and adding new feathers to your tactics of running the business. One of them being having a website that really works wonders for you, and knowing the minute details about search engine optimization (SEO).
As the world is changing, the minds of your customers are too changing. Statistics reveal that around 70-80 percent people check out a business online before approaching them. Before they even reach your website, they need to know that you exist. That there is a business as quality oriented as yours. Merely having a content rich website is not enough these days. It is time to mark your presence on the World Wide Web by making use of local search engine optimization.
Build your authority not just in the real world, but in online too
To establish your business’s name and expertise in the local area as a flooring company to watch out for, it is crucial that you go beyond just having a good-looking website and publish blogs and articles on your own website and on that of others too. The more knowledge you share, the more people will look up to you when they are in trouble with their flooring. Demonstrating your subject matter expertise is another form of content marketing, something the team at TribeLocal holds an expertise in. We analyze the market to help you build your authority as a leader in the flooring business.
Your website design should be clean, having the right balance of white spaces to make things readable in an instant. Prime-most things that must be visible are your contact details such as address and phone number, and a call-to-action that is highlighted in the right way. To help you achieve this small, yet crucial element, our team at TribeLocal puts in the best creative ideas into motion.
The flooring industry has some serious players who might also be your direct competitors. There is a possibility that they are already spreading their wings in the World Wide Web and making use of SEO to uplift their business. But, it does not mean you should accept the situation as it is, it means that you must make use of the below mentioned strategies to help your potential customers find you. And the sooner you get going, the sooner can you reap the benefits.
The easiest way to win business from your competitors is to have a website that has an updated web design which matches the ongoing trend, is updated on a regular basis with unique and original content that is SEO rich, and has the right SEO backlinks at the right place. Backlinks are how you can bring your website and the business at large more credibility and win the confidence of a client. Your customers must know that many other genuine and upscale websites support your endeavor and therefore has your content published on their website.
Content should your language
Focus on quality content that speaks volumes about your company in the least amount of words. Whether you have a small business or a large corporation, your work should do the talking more than your website. But, in order to make a lasting first impression on your clients you must be able to talk about things that are true and make sense. This is possible when you put the right though behind writing content for the website by using the least amount of words in the most effective manner that puts your message across. The end user, your customers are getting smarter. If you try to overwhelm them with content that just twirls their minds, chances are that they will not hesitate in switching to another website.
Social Media Presence
Local SEO for small business must work along with having social media profiles that you manage just like the website. Your presence on social media must be in sync with what you do on the websites and vice versa. Right from the look and feel to the kind of content and visual on post on each, they must be related so that they look like coming from the company. When they are not in sync, it creates confusion in the minds of the customer, who may not be able to relate them. Internet marketing has many components that are equally powerful, and in order to raise above the rest, you ought to make use of each of them smartly and in a strategic manner.
Work on Local Citations
Any search engine out there is unaware of your business. They know only what you tell them. Therefore, building citations on local listings, especially Google is an important exercise that will ensure your business’s name, address, phone numbers description, etc., is accurate and updated all through the internet. People do not take more than a minute to take out their phones and look for a business or a store. In such a scenario, having the right information upfront will enable them to contact you easily.
Spy on your competitors to know what they are introducing for their customers. While watching your search engine rankings, also make sure you check where your competition stands so that you can improvise your SEO strategy and move in the right direction. What keywords are they focusing on, what are they writing about, how they are luring their customers, etc., are few things you must be aware of at all times. Marketing is not about how you present yourself as a flooring contractor out there, but how you do it way better than your competitor does.
Local search engine is not a difficult nut to crack, albeit you have the right resources that optimize your website to make your business reach out to the right audience, ahead of the competition. To score the best possible results from search engines, here are few essentials things that you must always pay heed to:
As a business owner, you must consider that your website is an extension of your sales team and must be treated with equal importance. Therefore, keep monitoring it closely.
Make sure that every webpage on your website has the right code and structure to allow search engine crawlers to do their work.
Keep a hawk’s eyes on crucial SEO factors like headings, keywords, title tags, meta descriptions, etc., as these form a part of your on-page SEO strategy.
Off-page seo perhaps is trickier, but creating content that is likeable, building broken links, asking for credible sources, are few ways that would not only increase awareness about your company, but will also improve its credibility.
Give yourself ample of time for local SEOcitation building and monitor it closely to not miss out any link that would help a potential customer reach your business website.
Track your SEO campaign strategy to make decisions that are data driven.
Adopt the track – test – tweak – repeat method to continuously improve your efforts and to make the most of your campaigns.
Focus on being the leader in the flooring industry, an authority that shares the right information. Therefore, write articles that are on popular and useful topics.
Make elements like PPC a part of your SEO strategy.
List of Directories
Local citation sites for business owners of flooring companies.