Search Engine Optimization is a buzzword in the world of digital businesses and everyone is talking about it. But, how can a creative business like a flower delivery, get help from, search engine optimization anyway?

In this era of digital transformations, every single person is using technology and they are connected online. This changing lifestyle and behavior of the people around changes the concept of business in every possible way. No one has the time to go and find a suitable flower delivery business for their needs. Especially for any special occasion like someone’s birthday, certain corporate event etc., when there is a need for same day delivery.

Customers type keywords like “Flower delivery in jersey city” or “florists in New York” in the search engines. Google, Bing etc. big names in search engine world, show the relevant florists and flower businesses exclusively for that location.

In the recent year’s advancements in Google’s search algorithms rapidly, changed the way people can search any small business or local business through search engines. People type geo-specific locations after main keywords like “Flower Delivery” or “florists” and search engine shows the flower delivery businesses for the specific geographical locations entered in the query search.

Search engine optimization locally is an effective way to become visible locally to attract businesses. It needs to follow some techniques to increase the rankings in the search engine local listings.

Research says 90% of the traffic sticks to the top 4 results that are actually visible on the screen and no one bothers to scroll further.

NAP stands for Name, Address and Phone Number which is the main identity of any business. Adding the name, address and phone number correctly increases the trust of the search engine as well as the future clients. When a customer searches for a florist on a search engine, the first thing they notice is the name of the business.

Local listings on search engines can be managed two ways –

1. Manually – You can create and update NAP + W citations everywhere manually and keep an eye on it through a spreadsheet. This process is time taking and the chances of mistakes are higher.
2. Automated – There are tools like data aggregates, through which you can bulk upload your citations to different platforms at once. This will ensure data consistency and faster citations while you are aspiring to become an online florist.

Reviews, be it positive or negative, plays a vital role in any small business that operates locally. Imagine a situation where customer searches an online florist which have same day delivery for flowers on any special occasion or any florist who delivers great creative bouquets same day, what will he look for?

Your flower delivery timings, past customer reviews about your services and timely delivery feedbacks. He’ll also check your business’ rank provided by the people locally. According to a research, a major number of potential buyers and customers get influenced by the online review and rankings when they are choosing local business like a flower shop.

Google My Business is a tool from Google that helps your floral shop listing online and make your SEO marketing easier. To register and list your business on the Google My Business is quite easier.

You can use Google’s single sign-in option if you have a Google account and enter your details on their form. You need to just follow they’re easy to understand instructions and most importantly list your floral business to the correct category.