There can be various categories of people dealing in HVAC equipment. All of them require a strong website presence. Right from the manufacturing company to the distribution agents and wholesale merchants, SEO is necessary. Similarly, the retail outlets that sell HVAC as well as the service engineers who manage these machines in your homes and office require local SEO for HVAC equipments.

In fact the service engineers and mechanics require a stronger presence because they have to be accessible to people all the time. Let us look at the various ways by which you can improve your rankings on the SERPs.

Where do you think customers search for any business when they need them very badly? They would certainly not strain their eyes looking into the voluminous Yellow pages, especially when they get what they want at their fingertips. We refer to the mobile searches.

Type out a few words on the search bar and you get a list of HVAC equipment service engineers or dealers in front of you.

You have laid down the roadmap for your customers to contact you. Similarly, other HVAC equipment companies might have done so as well. What makes you different from them that people should approach you and not them?

One way of making a difference is by seeking positive reviews from your customers. Of course, customers are not so naïve to dole out reviews like that. You provide great service in an emergency and you automatically get good reviews. This is the best way to make an impact.

We have seen at the beginning of this article that there are different kinds of people serving in this HVAC industry. Each of these sectors has its individual directories. It would be a great idea if your business found a mention in all these directories.

You have to spread your net further wide by including your name in other directories like real estate, plumbing, interior decoration, and so on. All these sectors are related to your industry. Hence, you can get a steady stream of traffic from this sector as well.

Your NAP information is crucial to you. Ensure that this information is correct and consistent in all directories. A minor spelling mistake can cause search engine bots to alter their search parameters thereby affecting your ranking in the SERPs.

Use TribeLocal’s industry wise citations to have access to not only the inexpensive citations but also effective ones. Hence, you end up saving costs and ranking high as well.

Mobile marketing is the key to success today. An overwhelming majority of people search for information on the mobile instead of opening their computers and laptops. Hence, having a great mobile website is necessary for your success. Instead of having a mobile-friendly website design, you should go for an exclusive design for mobiles with computer friendly features.

This is the order of the day today. This is the easiest way for your customer to contact you. You are able to convert a majority of internet inquiries to leads and actual business when you concentrate on mobile marketing.

One of the golden rules in internet marketing is to indulge in social media marketing. Under such circumstance sit becomes imperative to have a social media presence. HVAC companies should be having a social media presence because this is where you can get your major business from.

People share virtually anything on social media. If you have done some great work for a customer, he would surely have posted it on his page. This can get you customers from literally nowhere. Similarly, you will able to share a lot of information with others on social media.

Keywords have a great role to play in the SEO ranking. Make intelligent use of your primary and secondary keywords in your content. The golden rule in Local SEO is that the primary keyword should describe your principal service followed by the location. For example, it can be ‘HVAC services Cincinnati or Furnace servicing San Diego’.

Ensure that your content for the home page has the primary keyword whereas your services page content should have both the keywords.

As HVAC service providers, you must have contacts with top corporate clients and Governmental offices. These are the best places to seek quality backlinks. Google rewards quality backlinks while severely punishing Black hat SEO tactics. Similarly, use your internal and external linking strategy wisely.

You get good backlinks by linking up to authority websites. All this linking strategies play a tremendous role in your success. There was a time when you could buy backlinks, but never ever think of doing so today. You would end up with a huge penalty and a life-long ban as well.