When it comes to local search, the Google My Business listing is the best bet for you. Claiming one is not a tough task at all. Access the official website of Google My Business. You have to fill up a simple application form that requires you to list out your personal information. One should note to provide the details accurately. The zip code and phone number is of great importance.

Google has a unique way of verifying the information. They send a postcard to the address mentioned in the application form. This contains a verification code. One should enter the code at the requisite place and confirm the listing.

Once Google confirms the listing, you can go ahead and add other information such as images, working hours, and directions to approach your place of business, etc.

The GMB listing provides you with facilities to include your customer reviews. These can provide your customers an insight into the quality of service they could expect from you.

This is how a traditional GMB listing looks like.

You can see that the information available in the GMB listing is a comprehensive one. You get details like whether the service is open or not. You can click on the ‘Directions’ tab to get accurate directions from the customer’s location to your business center.

In this age of the internet and online marketing, you should ensure that you have your name on all local directories. This can help your customers to find you better. There is a lot of competition in this field. Hence, one should have a mention in some of the allied industry directories. The examples of such industries could be tire manufacturers, hardware shops, gasoline stations, etc. The principal objective is to let your customer find you easily.

The internet is a wide ocean with all sorts of information floating everywhere. As a mechanics business, you must have also have entered your information at various locations. The search engine bots have a habit of procuring all such information while searching for your location. It pays to have consistency of information. This will not confuse the search engine bots in any way. Hence, it improves your website’s rankings.

Seeking backlinks have always been the best way to improve your ranking on the SERPs. There was a time when you could purchase backlinks online. A couple of years ago, this approach would have paid dividends. Now, with the introduction of the Penguin update, Google has come down very heavily on such practices. This places great emphasis on websites to acquire quality backlinks.

You can link up to reputed automobile spare parts manufacturers and seek backlinks. You can also try out the automobile servicers associations as well. These backlinks serve you well.

The mechanics can do well to invest in a strong social media policy. Who is not active on social media today? This could just be the right place to have meaningful interactions with your customer. This media is the most popular one today with the number of social media accounts outnumbering the total population of the world. This signifies that one person has more than one social media account.

Having a local SEO presence is of utmost importance for mechanics. This is because people invariably search for mechanics locally. It becomes essential for mechanics to have a strong promotional concept. A quality website is of great utility. You need a strong off-site SEO strategy as well to complement your website. A heady combination of both these aspects can pave the way for a high rank on the SERP.