You have just seen that the customer uses his mobile to search for a house. Hence, it should be a great idea for you to have a mobile website. Statistics say that 91% of customers rely on their mobile phones to help them make such decisions. This figure is too overwhelming to ignore.

Google has also become accommodative as they prefer websites that have a mobile presence while finalizing the ranking on the SERP. This makes it all the more important for the real estate professional to have a mobile presence.

Evaluating whether your website is optimized for mobiles or not is easy when you have tools like Google’s Mobile-Friendly Test and Webmaster Tools.

Mobile apps are the trend today. It might not be possible for a mobile app to work for an individual real estate agency. Nevertheless, the agencies can come together and form an association. Usually, there are such associations available everywhere. These associations can have a dedicated mobile app with the individual real estate agencies offering their services through such as app.

A dedicated app can also work in case it is a large construction project. The advantages of having a dedicated app is that one can ascertain the progress of the construction on the app. This app is also useful for the real estate agencies to procure customer responses and seek reviews. Therefore, we can say that the idea might just work out. Anyway, it does not harm anyone to be a just different from the others.

It is imperative that your customers find you easily among the hundreds of your competitors. This entails that you provide accurate and consistent information across all your listings. The search engine bots crawl all over the internet and match information before listing out the results. Incorrect or inconsistent information can confuse these spiders. They might end up showing the wrong website. Maintaining consistency with the category information is important. A listing in the wrong category can cost you vital business.

This is the online age. It would be a sacrilege if one’s business is not available online. There should not be a better way to promote your website/business than a Google My Business listing.

The above image says it all. See the wealth of information it provides. If you feel that you have to shell out a bomb for these services, you are way off the mark. Google My Business does it for free. Claiming this listing is not a tough task at all. Access the official website of Google My Business and complete the details asked for. You get your listing after Google completes the verification process. Let us look at the features available to you in this listing.

• You incorporate the complete address of your business that allows your customer to drive up to your business easily. The map placeholders, landmark information, and images help him in the process.
• Note that Google accepts landline phone numbers alone. You should refrain from providing the 800 series toll-free numbers.
• You have the facility to include the contact timings and weekly holidays. This helps you have your moments of privacy as well.
• The category plays a very important role in the listing. Listing in a wrong category will not serve any purpose at all.
• There is an option for including customer reviews. They play a great role in improving your local SEO rankings.

This is as comprehensive as it can get.

There was a recent statistic that stated that the number of social media accounts was greater than the total population in the world. People thought that there must have been a mistake somewhere only to realize that one person can have more than one social media account. Under such circumstances, it should be a great idea to have a solid social media marketing campaign working for you.

Social media believes in creating good rapport with people. Real estate business believes in the same as well. Hence, they should form a great combination. Having a special social media account can help you link with innumerable customers and prospective ones.

It is easy to share information in any form, text, audio, or video with a large clientele within no time. This is the fastest mode of communication. You can do your research and check out what your clients are up to. Target them at the right time and right location. This can help you get the leads that can go on to fructify.

Real estate business is a highly localized business. Hence, it makes sense to have a presence in all local directories. Any person engaged any type of real estate business can list out his name in these directories. You could do well to include your name in certain other allied directories like construction equipment providers, online real estate service providers (not actually engaged in real estate business like construction and brokerage), services connected with real estate and so on.

Take part in local promotional events like open houses and real estate fairs. Sponsor a sports or a cultural event in the locality. This can increase your popularity. You have to provide something extra to your customer. You can offer discounts in your brokerages if you are a broker or estate agent. You can also arrange to get the CMA report done if you are a qualified evaluator of properties. You can also arrange for carrying out of legal search reports in case you have contacts with legal attorneys. Anything that is beneficial to the customer is welcome.

This is the age of the internet, smartphones, and online marketing. It is imperative that one works smart instead of working hard. When you have the benefits of the internet to help you, it pays to have a strong local SEO strategy. Considering the localized nature of the real estate business, it is essential for you to have a strong local SEO for real estate agencies.