You are on an outing with your child on the way to the beach. You find that you have left your swimming shorts behind. What do you do? Turning back and traveling home to pick up the shorts would cost you valuable time. You have a simpler option before you. You can purchase a new pair from any sports shop.

The first thing you do is to flip open the mobile and search for sports shops online in the vicinity. This is what you might type, ‘sports shops near me’ Now, Google has a fantastic geographic location sensor. It immediately gives you a list of sports shops in the area that sell swimming shorts.

The basic idea behind citing this example is to highlight the importance of the mobile search in your everyday life.

If this is what you do in an emergency, so too will hundreds of others do the same. As a sports shop owner, you should concentrate on a strong mobile website that provides the requisite information within no time.

This is a GMB listing of sports shops in Grossmont Center.  See the wealth of information it provides. How much will it cost you? You might have a valid question. The answer is it costs you NOTHING. This should make your intention even stronger to acquire the listing immediately. Can you do so? Yes, you can, provided you have the details that Google asks for.

 Access the official website of Google My Business and complete the basic information sought by Google. They do a swift verification and provide you the listing in the shortest possible time. You have a lot of advantages when you claim you GMB listing. Let us look at some of the features of the listing.

This listing provides you with the following information.

• You have the complete name and postal address of the business enterprise.
• The listing indicates the landline phone number
• You can add the directions by using map placeholders
• You can link your website to this GMB listing
• You have your privacy as well because you indicate the times you are available
• Category listing is very important.
• Adding landmarks information and posting images is also possible
• There is scope for showing customer reviews as well.

You do not need a more comprehensive listing anywhere else. This should be enough for your customers to walk in or contact you. Similarly, there are other search engines such as Bing and Yahoo. Have your listing on such search engines as well.

Now, that you have entered your data and secured the GMB listing, monitoring the listing is important. There are instances of people adding duplicate listings in your name and trying to divert traffic to their website. This is a common occurrence. Hence, constant monitoring can help you thwart such attempts by anyone.

Updating the information and maintaining consistency of the same is important. You might change your phone number or other information. Ensure to update the same in all the directories wherever you have listed. Otherwise, you end up confusing the search engine bots into presenting incorrect results. It could well end up driving your traffic somewhere else.    

You should have a comprehensive local presence in order to score high on the local SEO. The best way to do so is to have a listing in all local directories. Have a couple of cross-listings as well in some allied industry directories. Try out the neighboring locality directory. It could just happen that you might have your shop bordering two localities. Having your presence in both directories can help you with your local SEO campaign.

The primary objective of the sports shop website is to rank high on the local SERPs. You need a combination of a strong promotional campaign and a compelling user experience to succeed in your endeavor. Follow the steps listed down in this article and end up with a strong local SEO strategy. This enables you to get a high rank.