You run a Yoga studio. Hence, the requirements of your website are different from that of other businesses such as an online eCommerce store or an automobile store. Your audience is of a different kind. Hence, it becomes important to give them a special user experience that they do not usually encounter in a normal website.

A Yoga Studio website needs a lot of attractive photographs. Yoga is a comprehensive entity. Many people consider Yoga as an alternative form of therapy. Some consider it as exercising website whereas you have people treating Yoga as a spiritual exercise. Remember, there is nothing religious about Yoga. It is a spiritual form of exercise, but it has nothing to do with any religion. One more important point is that you need a qualified Yoga teacher to teach you the various ‘asanas’ of Yoga. This requires detailed graphical representations.

There are certain common characteristics you have in all websites. These are the ‘About us, Contact us, FAQ, and Services’ pages. There are different types of Yoga services. It is better to have individual service pages for each service you offer. Before we go into this aspect, let us look at the aspect of Keyword research.

When you search for information online, what do you do? You type out certain words in the search bar of the search engine. These words are the keywords. You should do research before optimizing your website for keywords. You should have an idea about what the customer likes to seek. This needs you to imagine yourself in the shoes of the customer and think for a moment like he does. This will help you arrive at a set of keywords.

There are tools like Keyword Planner that can help you in this regard. These tools help you to identify keywords based on customer intent. There are customers that type keywords with business intent. There are people who love to search Yoga Studio websites with research intent. The keywords they use will be different.

There are two types of keywords, primary keywords and secondary keywords. The primary keywords should describe your category whereas your secondary keywords describe the services you provide. These keywords have an import role to play in your content as well as the title and Meta descriptions.

Inserting the right keywords is important. This makes it imperative for websites to include the primary and secondary keywords in the title and Meta descriptions. A compelling title can help the customer to evince interest in your website.

You need quality content to engage the attention of your customer. The content should not be informative but also be fresh. Plagiarized content is a strict disqualification. The search engine bots are smart. They have the ability to search the entire internet for plagiarized content.

As stated earlier, have separate pages for each of the services you offer. This is because Google and many other search engines have a habit of ranking individual pages as well. A high rank for an individual page can be beneficial for the entire website. If the service you offer is a unique one, the chances of securing a higher rank are higher.

Your keywords are also very important here. Choosing keywords properly is vital. Try to include a couple of long-tailed keywords. They have their importance. There are customers who love to do detailed research. Such people use long-tailed keywords.

The success of any website depends on the quality of internal and external links. Having quality internal links can provide the customer with a beautiful experience. They will find it easier to navigate from one page to another easily. The internal links are great for the customer to move from the FAQ pages to the services pages. He gets information at a click of a mouse. Similarly, external links are also very important. They help the customer to verify the genuineness of the information you provide. Your internal as well as external links play a great role in increasing your popularity. This helps you to rank high on the SERPs.  

The Yoga Studios websites have different types of visitors. One of the important categories of visitors to these websites is the researching visitor. They would love to share their views through blogs. Hence, it is better to have interactive blogs. They allow you to share comments and opinions with similar visitors. This allows the websites to exchange information with their customers. The higher the numbers of blogs the better are the chances of ranking higher on the SERPs.

You need a perfect combination of both the on-page and off-page SEO tactics to score high on the SERPs. The trick to ranking high is to monitor your websites regularly because it does not take time for someone to overtake you. It is easy to reach the top, but tough to maintain the position. You need constant monitoring. Nevertheless, the local SEO for Yoga Studios is necessary in today’s times.