Yes, this holds true for most if not all businesses in the present-day world. And why not? After all, almost every other person who is on the lookout for beauty and hair related does a quick search on Google before choosing a salon. Right from the area in which it is located, to its ratings and reviews, the potential customers carefully analyses each aspect before making the final call. Hence, it wouldn’t be wrong to say that for a local business to achieve its full potential, local SEO is the most promising solution!
Always Be There
Your Online Presence
It is not very often that a potential customer will surf the net looking for your beauty and hair salon. But, when he does, you ought to make sure that he/she can find you with ease. In order to do so, not only do you need to have a website and social mediapages but also need to be listed on Google My Business as well as some of the worthy local directories. Seems like too much of a task? Well, you can always use TribeLocal’s impeccable services and stay ahead of the curve.
Set Yourself Apart
We don’t need to tell you about the glaring competition you face as a salon. There must be tens of other similar salons in your area offering more or less the same type of services. So, how do you set yourself apart from them? How do you establish a unique identity? Well, simply leave it to TribeLocal’s SEO experts and we will make sure of it. Right from helping you create promotional links, to adding on Call-To-Action or CTAs in your advertisements, endorsements, and other promotional content, we will do it all. And before you know it, your salon will be the talk of the town!
A beauty and hair salon is essentially an establishment which aims to provide a plethora of beauty-oriented services to men and women alike. Since these services are primarily cosmetic in nature, they often concern facial treatments, hair care services, upkeep of nails, waxing, massage etc. in the earlier days, there wear distinct salons for males and females. Though the practice still exists today, it is majorly confined to small-scale salons. All leading salons cater to both the sexes.
More often than not, salons, except for offering beauty services, also sell various cosmetic products and accessories. Not only does this make them a one-stop shop for the customers, but also help the salons make an extra buck.
Wondering, why exactly are we defining a salon for you? Well, the reason is simple. We want to convey the fact that no matter the scale of your salon’s operations, the clients it caters to or the services it offers, it is a booming business. After all, a flawless appearance is something that almost everyone in this whole wide world desires. Considering this fact, the chances for your business to strive and thrive are more than just impressive.
However, despite the fact that you offer the best of services at reasonable prices, your business can only grow as far as word-of-mouth can take it. That is of course if you want to stick to this traditional way of marketing. On the contrary, if you’re willing to see your salon grow by leaps and bounds, you can always rely on a good Local SEO strategy and see the magic of digitization unfold before your very eyes.
At this point, it is obvious for you to think that your business is already doing satisfactorily, and if something like Local SEO can actually help instigate a change. Fortunately, the answer is an affirmative YES!
How Local SEO for Beauty Salons Can Help?
The Internet is the modern-day reality, and by all means, your beauty and hair salon can benefit from it. All you need to do is kick-start a Search engine optimization or SEO campaign for the same. With the right strategy and optimal amount of efforts, your business will enjoy an enhanced brand awareness as well as visibility amongst prospective clients that too within a short span of time. At first, you will witness a rise in the number of people visiting your website and eventually these people will start turning up as customers at your salon. Needless to say, the greater the number of customers, the higher will be the revenues generated by tour business.
Optimize the Google My Business Page of Your Salon
For any business to make its mark in its geography, it is extremely important that it is listed in Google My Business. For all you know, it is the only way to enjoy visibility in the local search results. However, simply listing your salon on GMB won’t do the trick. You will need to follow a few tips to make the most of it.
How to Optimize the GMB Page?
- Using your primary category as a part of your business name.
Integrating a keyword with your business name.
Choosing a maximum of two categories.
Creating an impressive and comprehensive description of your business.
Offering a link to your website.
Ensuring multiple authentic reviews for your business.
Ensuring Name, Address, and Phone Number or NAP Consistency
Optimize the Keywords
Chances are that your salon’s name is somewhat like Nancy’s Hair Design Studio. However, only a few people will look for Hair Design Studio or Hair Designer per say. Most people will simply look for Hair stylist, Hair salons, Hair Cutting or Hair Specialist. Here again, you ought to take the help of keyword optimization to let Google know that though your name suggests you’re a hair design studio, your primarily offer hair styling and hair cutting services.
Keywords Matter the Most
Sometimes the names doesn’t say much about the salon. Moreover, the name doesn’t comprise of any search worthy terms and/or keywords. It is for this very reason that the content developer should ensure that the first header states Hair Salon in NYC while the second header clearly mentions the services offered – Highlights, Ombre, Balayage, Color, Touch Up, Blowout and Haircut.
Tips to Write Quality Website Content
Include sections of informative and relevant text on your website. Make sure that this text is rich in keywords and conveys the services your salon offers. For best results, it is recommended that you write at least 300-500 words for each page of the website.
Include a Title Tag, an H1 and an H2 complete with a Meta description in order for your website to be ranked efficiently. Make sure to include the most relevant keywords in all of these elements.
If possible, create distinct pages for every service that you offer. This will help you space out the keywords evenly and increase the visibility of each landing page.
Put up a local Schema markup tag. This will help increase the click-through rate of your webpage.
Ensure that your website, and especially your blog is regularly updated with fresh and unique content that can keep the visitors engaged.
Use Citations and Links to Establish Authority
For all you know, optimizing the Google My Business Page, keyword research and optimization complete with generating high quality and relevant content can all be done by any local salon. What will set you apart on this journey towards building a promising Local SEO is an authority that your website enjoys.
Here, by authority, we refer to the level of confidence that Google places in the relevance and credibility of your website. This is directly proportional to two following aspects.
The Number and Consistency of Citations.
By citations, we refer to the indication of the Name, Address and Phone Number (NAP) of your business, on the web. This may occur as a part of your website information or simply as a listing on Yellow Pages or other Local Directories, and even in blogs/articles. Wherever is it that your Business Name and/or Business Address is mentioned, is considered as a citation.
Establish a Precise Naming Schema
For these citations to be useful to you, it is more than important that each of them is identical to the Google My Business Page name of your salon. In short, you must establish a precise naming scheme for you salon before you begin to find the variations in your citations and rectify them. This may need some homework on your end, but as we mentioned, citation consistency is extremely crucial to the success of your Local SEO campaign.
The Number of High Quality Backlinks
By definition, a backlink is an external link to a web resource. This resource may be a web page, website, or even a web directory. Essentially, a backlink may be considered as a citation to the web resource that helps drive traffic to the same.
As per Google’s Guidelines for Webmasters, only a backlink that exists naturally is considered to be a good backlink. This implies that the link must be offered by a credible website, company, blog or directory, and must be relevant to the piece of information that it is offered with.
Backlinks and Citations
While there are various White-Hat Techniques to get high-quality backlinks, one of the best ways to ensure that you get both, a good backlink as well as a citation, is to try and get your business mentioned on one or more of the following platforms –
Better Business Bureau
Chamber of Commerce
List of Directories
TribeLocal has sorted out a list of directories that includes sites which offer local business listings for beauticians, hair salons, spas, massage services & nail salons. You must be able to list a business on these sites, rather than just advertising services.