Top 10 BrightLocal Alternatives

If BrightLocal is not catering to your needs, choose any of the below alternatives

BrightLocal Alternatives


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Moz Local

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Advice Local

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A Better Alternative to BrightLocal

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Alternative 1: TribeLocal

TribeLocal is web-based local SEO platform. It offers businesses a diverse range of tools to improve their local search engine rankings. It allows businesses to build and monitor citations in local, niche and national directories; and TribeLocal also has an in-built analytics tool to analyze search engine rankings and provide solutions for NAP-related issues. Using TribeLocal, local businesses and agencies can acquire leads through their websites.

  • Pricing is extremely affordable. Each citation costs just $3, but businesses and agencies can avail monthly subscriptions that begin from $39
  • TribeLocal offers access to 100+ niche, local and national directories and focuses on business-specific directories to provide wider exposure
  • Clients can request additional directories to be added to the list
  • Using TribeLocal, users can claim listing and subsequent ownership even after a local business or agency discontinues the services
  • TribeLocal allows business owners to respond to reviews without any restriction or limitation, and it also does not matter who the publisher is.
  • Business owners can link their Google My Business profile to TribeLocal for analysis and further action
  • TribeLocal has integrated SEO analytics to aid in local SEO audits
  • Businesses can use TribeLocal to auto-generate whitelabel reports and also send alerts to clients via emails
  • Offers free trial that offers realistic results
  • Does not offer pay-per-click integration, though Facebook is integrated
  • Web-based platform and hence, cannot be used through handheld devices
  • Does not provide data integration storage

Alternative 2: Moz Local

Moz Local helps distribute data through aggregators to help local businesses. Businesses can directly submit or update listings to the four biggest aggregators and five directories. Moz Local also allows listing audit, and it connects directly with Google My Business.

  • Submission to big aggregators at an affordable price
  • Allows managing of multiple location from a single dashboard
  • Quality audit tool to identify duplicate listings
  • Listing changes can take two to three months to reflect
  • If services discontinued, data reverts to what it was prior to using Moz Local
  • Does not support claiming of listings in local directories

Alternative 3: Yext

Yext is local SEO platform that allows businesses to create and monitor online listings. It offers access to 100+ directories, including prominent listing in certain directories to stand apart from competition. Yext is subscription based and canceling the account comes with certain repercussions.

  • Manage 100+ listings through a single dashboard
  • Allows quick updates of listings
  • Superior listing and analytics reporting
  • Expensive to use to the service
  • If annual subscription is not renewed, listings go back to pre-Yext state
  • List of directories is fixed and subscribers cannot choose the directories

Alternative 4: Whitespark

Whitespark is a local SEO service that offers tools to manage citations, track local ranking, manage reputation building and prospect for links. It helps to find link partners at the local level, which is its biggest asset.

  • Affordable monthly subscription
  • Simple and easy to use
  • Reliable and comprehensive reports on citations
  • Can return poor quality sites
  • The process of citation search is not very clear
  • Free trial is not very useful

Alternative 5: Synup

Synup is a local SEO service and offer tools to boost local rankings and build citations in directories. It uses cloud-based software to track review sites, search engine results, business directories and social networking sites to find mentions and ensure NAP is consistent.

  • Offers free scan of business listing for each client
  • Provides insights for GMB, Facebook and Bing
  • Helps clients get access to external directories not on the list
  • Does submit citations to Apple Map, TomTom, and Yahoo Local
  • Additional list of directories does not have specified niche directories
  • Offers access to limited number of directories, mainly 46

A Better Alternative to BrightLocal

All-In-One Local SEO software for Single/Multi-Location Businesses, and Agencies

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Alternative 6: Raven

Raven offers a suite of SEO tools for local SEO. Businesses can perform on-page analysis, monitor social media and build links with ease. It comes with a user-friendly interface and is connected to a range of external services like Basecamp and TextBroker.

  • Vast number of tools for local SEO
  • Integrated with external services
  • Offers tools for link acquisition, prospecting and monitoring
  • Expensive monthly subscription
  • New users will take time to get used to the navigation
  • Internal outreach functionality is not present

Alternative 7: Ontolo

This local SEO tool is perfect for link building. It is best used by agencies and large companies as it requires very specific search phrases when prospecting for links. It is also a data-rich tool that allows a qualified and experienced person to perform thorough and in-depth analysis.

  • Very powerful tool to build local citations and links
  • It offers umpteen customization options
  • Facilitates end-to-end workflow management
  • Not meant for novices as has a steep learning curve
  • Expensive monthly subscription
  • Offers too much data for analysis

Alternative 8: Rankwatch

Rankwatch is a web-based SEO tool that offers SEO management, whitelabeling, keyword archiving, and scheduled reports. It also provides analysis of competitors, integration with Google Analytics, localized rankings.

  • Helps track performance of keywords on search engines
  • In-depth analysis of URLs, websites and backlinks
  • Compare current search engine ranking with previous ranking
  • Many times results don’t match actual keyword results from search engines
  • Analysis and research can be better
  • Can change location parameters if it doesn’t recognize them

Alternative 9: Advice Local

Advice Local is an SAAS-based platform that helps in local search engine ranking and directory submission. It is designed to help local businesses create a prominent online presence.

  • Offers specialist local submission service
  • Provides access to niche sites for certain industries and verticals
  • Can create new listings and update existing listings
  • Annual submission cost is high and businesses also incur recurring annual subscription fee
  • Has not integrated Google Analytics
  • Businesses cannot claim their listing or select sites to submit their listing

Alternative 10: ReachLocal

ReachLocal helps to improve search engine rankings of local businesses through search advertising, website optimization and SEO tools. It also helps in the creation of infographics and posts to boost visitor engagement.

  • Can track lead sources
  • Offers Facebook and search engine advertising
  • Allows recording of calls
  • Cost of advertising exorbitantly high
  • Could have problem while monitoring website issues
  • Website may have coding errors


While there are many alternatives to Brightlocal, with some offering more affordable services, it is best to assess your requirements and then select a service that can fulfill those requirements. Currently, TribeLocal stands high when it comes to local SEO. It is a comprehensive platform that has all the tools and reporting systems in place to help local businesses enjoy high search engine ranking and presence.

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