Ask anyone to name two social media networks and the most common answer you get will be Facebook and Twitter. In order to rank high on the local SEO platform, it is necessary for you to have a successful social media marketing campaign.
Microblogging platforms like Twitter are one of the most popular platforms that enable you to announce your presence in the local SEO market. Twitter has a large network, second only to Facebook. The following statistics can prove this fact.
- There are more than 328 million monthly active users on this platform.
- You can see more than 500 million tweets exchanged per day.
- More than 80% of people use mobile phones for exchanging tweets.
This is a sizeable number. Using it intelligently can be great for building up your local search engine rankings. Let us share some tips on how you would be able to do so.
1. Choose your name properly / Have a compelling profile
People love to have funny names as their Twitter handle. Such names are good as far as personal profiles are concerned. When your objective is to link up your Twitter account a local SEO, it is better to use a name that suits your business and the services you provide. This enables you to connect to suitable websites easily. Have a simple profile that describes your business properly. A link to your business website is great to have on your Twitter profile.
Search engines like Google search for your profiles from various places. This includes your social media handles as well. Therefore, ensure to be consistent while spelling out your name, addresses, and phone numbers. Any inconsistency can confuse the Google bots. This can affect your ranking a great deal. Having your company logo on the Twitter profile lends an air of authenticity and makes you easily visible. A keyword-optimized description is an asset.
2. Use Hashtags
A hashtag is a typical Twitter feature. This helps you to organize your data and track trending topics on the network. Using it in your tweets is essential. Do so generously, but wisely. Each of your posts could do with a hash-tagged keyword and a link. How do you use the hashtag?
Regular users of this social media network do not need any explanation. However, if you are new to Twitter, learn how to use hashtags.
You run an online shoe boutique. You can simply create a hashtag like #shoessunday and include it in your posts at the bottom. Now, whenever people search the Twitter and mention the word shoe in the search, you hashtag will pop up and seek their attention. This is a great way of marketing your products to completely unknown people. If you include a link, it will direct the customer to your website.
3. Build up a following by mentioning other users
This social media network is a beautiful platform to get your views across to people. Similarly, you can pass on tweets of others as well. One way to ensure that your post gets re-tweeted is to connect them to tweets posted by other users. Ensure that you use the symbol @ before their username to see your posts re-tweeted. The more you re-tweet, the more followers you gain. Google gives great importance to your following on social media. The advantage of re-tweets is that they gain significance every time you re-tweet.
The best part of social media is that you can build up followers quite easily. You have to show an inclination to share information. Your follower base automatically goes up. Connect with local competitors on Twitter. Just as you have your account, they would be having theirs. Connecting with them entails that you get access to their customer base as well. This is of mutual benefit to both. Sharing relevant links on your account gives your followers a better choice.
4. Tweet regularly and generously
Social media is such that you have to be online at all times. You never know when you might get business. The smartphones allow you this liberty to be always online. When you are online, take the opportunity to tweet. You should make optimum use of the keywords while you tweet. You are allowed a maximum of 140 characters. Make intelligent use of this feature to post relevant tweets.
Ensure that you do not post tweets in bulk as your followers might treat them as spam and un-follow you. This has a direct bearing on your local search engine ranking. Spreading out your tweets throughout the day is a better idea. There are applications like TweetDeck to help make your job easier.
Tweeting opens up the possibility of re-tweeting. Make adequate room by writing shorter updates. Your re-tweeters thus have space to post their comments and re-tweet. This is a good way to build up contacts.
5. Add your Twitter handle to your website
This is an easy exercise. Practically, every business enterprise might be having social media links on their pages. You must be having as well. Include your twitter button as well alongside the other social media buttons. The advantage of doing so is that your clients will be able to access your social media account directly from the website.
We shall add a bonus tip here to help you in your endeavor.
Bonus tip: Optimize your account information
Do not use too many numbers in your account handle because Google might consider such accounts as spam. This will defeat the very purpose of building up a local SEO campaign. Choose a link from your website as your profile link. This can help in bringing more visitors.
Social media marketing has a great place in online marketing. Use your social media accounts to build up your campaign. People today are more conversant with handling social media accounts than ever before. Use this opportunity and build up an effective social media campaign. This will definitely help you achieve a high rank on the search engine ranking pages.