What is online reputation management?
In this digital age, maintaining a positive reputation is imperative as it plays a vital role in the growth of your organization. When the reputation of your business is in question, failure to act on time to repair any damage caused online could have possibly major repercussions for your business. After all, it’s how the world perceives you and hence, protecting and repairing it is paramount for businesses.
How it can be related to Restaurants?
Since the past few years, restaurant reputation management has grown in importance as a solid online reputation directly impacts a restaurant’s revenue potential. A positive reputation will not only have new customers flocking over to sample the menu but also help in attracting new staff while keeping existing clients and employees happy. That being said, it’s can prove to be a difficult task if you’re looking maintain a strong online reputation. The most unsettling part of this is that even a single negative post or thread on the internet can undo all your previous good work thus destroying your reputation, image, brand perception, and consumer loyalty completely. And considering the sheer amount of competition out there, the last thing you want is to leave your online reputation at risk.
How do we establish a Restaurants Reputation Management Strategy?
• Manage online reviews
If you own a restaurant, the first thing you should do is start taking reviews restaurants site pages seriously. Responding to online reviews plays an important role in increasing revenues but many restaurateurs make the cardinal sin of either not responding to the reviews, or worse still – responding incorrectly, therefore, increasing the damage done. By being responsive to online reviews, shows that you’re listening to your customers. Which is why you should ensure that you always respond to your customers.
Furthermore, your star ratings and search rankings are also entirely dependent on them. Let’s illustrate its importance with a valuable piece of statistic – As per a study conducted by University of California Berkeley, it was revealed that even a half-star improvement in online reviews restaurants ratings can lead to a 30 – 49 percent increase in the chances of a restaurant being fully booked during peak dining times.
Additionally, do ensure you ‘claim’ your page on top review sites by authenticating your credentials. This will help you micro-manage important bits of information on their page while also providing a more accurate representation of your business– right from your working hours to the facilities available at the restaurant.
• Social media monitoring
Having a great presence on social media channels is a must as the ‘vibe’ your restaurant reflects can play a major role in determining whether new customers want to drop by for a meal or a drink.
It’s crucial that you keep track of what customers are saying about you on top review sites such as Zomato, Yelp, Facebook, Instagram, and Twitter. Moreover, you need to improvise by interacting, building, engaging, and responding to all customer service inquiries – which will help in establishing a community fan base.
Additionally, keep uploading new photos, interesting posts, fun hashtags, while taking up other similar measures. These initiatives will go a long way in making your page entertaining, informative, and interesting to your target audience.
Online reputation management tips for restaurants
Here are a few online reputation management tips which could help guide you better.
- Maintain a separate section dedicated to blogs. These blogs could highlight the current trends in the restaurant business, new food offerings etc. This will not only help you in increasing user engagement but also enhance your brand visibility on various restaurant listings.
- Never post fake news or reviews on anything pertaining to reviews restaurants as this could tarnish your restaurant’s image if you’re ever caught out.
- Build a community on all social media channels and keep them captivated at all times. There’s nothing more important than having a loyal customer base rooting for you. Also, make liberal use photos and videos whenever possible.
- It’s also important that you verify and claim your listing on some of the best websites for restaurants such as Google or Yelp business restaurant listings as soon as possible.
- Always consider your audience while posting on social media as your message could come across as offensive to a certain set of people.
- Attract business customers with LinkedIn.
- Don’t hesitate to seek help from third-party aggregators such as Google reviews restaurants if you need help managing your online reputation.
As a business owner, it should be your utmost priority to pay attention and respond to what your customers are saying about your restaurant. Whether your reviews restaurants are positive or negative, make sure to respond so that you can improve your customer’s overall experience.
Which type of review sites work best for Restaurants?
There are tonnes of review websites for restaurants out there who cover restaurant listings. However, we have made it easy for you by listing out the most popular & best websites for restaurants reviews which you need to pay attention to.
One of the most used local restaurant guide, Allmenus is predominantly popular in the USA and its comprehensive directory includes restaurant listings for over 250,000 restaurants across the country.
2. Yahoo! Local Listing
Yahoo! is amongst the top review sites out there and provides a great way to showcase restaurant listings as it’s used by over 150 million people for looking up local restaurant reviews and for feedback on restaurants & eateries. It also includes a nifty dashboard feature which lets you review your ratings received and build-up customer loyalty by responding to your customers.
Customers on the lookout for quality websites for restaurants have always relied upon Yelp for that very purpose. Ranked amongst the best restaurant review sites, there’s no better place to find out what customers are saying about reviews restaurants. By allowing you to showcase your business in front of its 138 million users, Yelp is undoubtedly one of the best sites to read up feedback on restaurants.
Review Email templates for Restaurants
Review Request Example #1
Thanks for choosing [your business]. I wanted to take this opportunity to reach out and check with you about your experience.
We would be grateful if you could take out a minute of your time and click on the [link to review platform] and share your feedback. Your insights are appreciated and they will help us to serve you better in the future!
Thank you in advance for helping us out!
Review Request Example #2
First and foremost, we would like to thank you for your recent visit to our location. To ensure that we continue providing you with the best possible experience and to help us continue our high quality of service, we invite you to leave us your feedback.
Positive online reviews from customers like yourself can help other customers learn about who we are and about the services we offer. Click here to review [link to review platform]. We truly appreciate it!
Thank you for being our customer and for your time.
Although you must have surely understood the importance of developing a solid online reputation by now, chances are – you’re busy running a business and don’t have enough time to dedicate to manage your online reputation all by yourself. Don’t fret – If you have been on the lookout for a reputable Online Reputation Management (ORM) solution, TribeLocal has got you covered.
With TribeLocal’s online reputation management services, you can:
- Be in control of your image on the internet and clean search results.
- Present your restaurant business powerfully online and further enhance the visibility of your positive mentions of your business
- Remove unwanted content and manage criticism to eliminate it completely if at all possible, or hide it if not.
- Create an online legacy while staying vigilant as well as proactive to combat any future threats.
At TribeLocal, we leave no stone goes unturned when it comes to keeping your online reputation intact. Besides having one of the best reviews restaurants generation tools available on the market today, we also help you stay in control of your image over the internet. Our bespoke solutions guaranteed that you will have better online ratings and review. Most importantly, we help present your business powerfully online while further enhancing the visibility of your positive mentions and of your business.