As you know, not all car buyers are alike. Some are looking for a particular make and model, some want to buy a car from a local car dealer, and some want a particular type of service. But these buyers all have one thing in common: they rely on the Internet.In this modern day and age, potential vehicle buyers use search engines to find the right dealer. The dealers they find are the ones who know how to use SEO for Car Dealers in their marketing.
People don’t have time to browse through endless websites to find what they want. They’ll look at two, maybe three, and ignore the rest. In fact, 60 percent of all search engine clicks go to the first three results. That’s the main reason why SEO is so important for car dealers.
SEO gives you a competitive edge
When your website ranks higher than your competitors in search engine results, your website grabs more attention and generates more clicks. This often translates to more leads and higher sales—more than the competition can get when they rank lower.
When your car dealership uses SEO, it means that you’re serious about getting more customers than your competitors – and it’s the best way to do so.
SEO provides more targeted leads
If you only add broad keywords to your website like “car dealerships,” you’ll barely crack the top 100 in any search. If, however, you also add keywords focused on your location and inventory, you start to rank higher among people searching locally, leading to more targeted traffic over time.
The way SEO helps you to target more specific traffic is with the use of long-tail keywords, which are ultra specific. These would be keywords like “Acura” in [your city]” or “2017 Bugatti”.
These kinds of keywords get less searches, which mean when people do search for them, they’re more likely to convert.
In addition, SEO targets people who are already searching for the products and services you provide, meaning that SEO traffic is highly targeted.
SEO increases awareness of your dealership
You might be the best auto dealership in town, but if nobody knows that you exist, you won’t attract new customers or close sales.
SEO helps to ensure that your dealership appears in front of a relevant audience online. This will increase awareness of your brand and ensure that more people can find and contact your dealership.
When more people are aware of your brand, not only will your dealership be top of mind for when they need to purchase a car, but the word of your dealership will also spread through word of mouth.
Your Automotive Website Matters
Make a great first impression by having an interesting and search-optimized auto dealer website that makes sense and connects culturally to your locale. The website should contain relevant local keywords in the meta title, meta descriptions, heading tags, and image tags.
Provide Useful Local Content
Relevant and fresh local content boost your website ranking on search engines like Google, Yahoo, Bing, etc. Fresh content shouldn’t only mean updating your inventory or monthly offers. It should contain valuable and interesting content that includes car blogs, news, model launches and general local content like charity opportunities and local events.
Maintain Your Google My Business listing
Take advantage of Google My Business with the right information about your business for improved online traffic. As suggested earlier, addresses and phone numbers mentioned on Google My Business and on other sites mentioning your car dealership should be the same as the ones listed on your website.
Provide Clarity Using Schema
In the past, present and future, Schema markup is and will continue to show good results in boosting SEO. Schema helps site crawlers to understand your web content better, thereby improving search ranking and leads to your car dealership.
Collect Local Links
For better search ranking, inbound links from other authoritative and reputable sites are necessary. To achieve this, you need to build and maintain good personal as well as online relationships with your customers. You may join up with reputable auto repair shops, provide business opportunities, and request for website links.
Request for Reviews
Get in touch with your present loyal customers and request them for their positive feedback about their purchasing experience at your dealership. If these are put up on your website, Google My Business page, Yelp, reviews sites, etc., then your search ranking will improve. This, in turn, leads to better visibility, more leads, and higher sales
Website Analytics is Important
You should always keep a track of your local SEO efforts through analytics. This helps your car dealership in identifying what strategies are working better for boosting your local SEO. Track your analytics once in three days and customize your marketing campaigns accordingly to be visible at the top of the search results.
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