Have you been struggling to rank high in local SEO results? The key lies in coming up with smart local content. Without this, it is next to impossible to get high search engine rank for local search terms. This means having a comprehensive SEO plan in place. Your plan should encompass using geo-targeted keywords in highly specific seo content. After all, the main aim of search engines is to provide users with the most relevant content for that particular location.
According to reports, the importance of geo-marketing and SEO content has witness an increase, as 50% of Google Map visitors do business only with the top three results while 60% of advertising professionals say that geo-targeted ads provide a stronger ROI than other marketing efforts.
However, you need to possess a smart and suave SEO marketing plan. To compete with national and bigger competitors, you need to make sure your SEO tactics boost the number of visitors. And clicks to your website. Paying attention to the location of the consumer and adapting your local content and marketing strategy is imperative for successful local SEO for a small business.
Research shows that businesses are spending more on local marketing. They are aware that localizing their digital marketing campaigns ensures a better ROI. It gives them a competitive edge by using SEO tactics for the local market.
Create Landing Pages Based on Area
When stringing together SEO content, check out the dissimilarities that exist in your target market. You can make distinctions based on a state, regional or metropolitan level. Customize and adapt landing pages according to the climate, shipping rates, location, and taxes. You can use this information in advertisements and articles that circulate in these markets.
Here is a fine example of a local landing page with proper SEO. Not only is the description of the hotel unique, it also has images of the actual hotel in the target region, a review platform to highlight positive and negative reviews, and activity details available for guests in the area.
Add City Specific Keywords
When it comes to SEO content, you need to focus on city specific keywords. There are several SEO tools out there that can help you in this regard. Businesses that include strong, relevant keywords in their business name rank 1.5 spots higher than those that do not have a keyword in their business name. Take some time to research popular local keywords to add to your content. Blending city-specific keywords naturally into your content and inserting them at regular intervals throughout your text are the key to local search SEO.
Testimonials and Reviews
Adding a testimonial or review page to your website is another good SEO marketing strategy. The reviews and testimonials help consumers trust your services and facilities to a greater extent. It builds a reliable reputation for your business and helps you rank higher in the local search SEO. Mentioning the satisfied customer’s first name, last name initial and the city they reside in are important.
Usually, businesses overlook unfavorable reviews on their websites. However, as part of your SEO for the local market, you should address such reviews, be it on Yelp, Google My Business, or social media networking sites. To handle negative comments and reviews, you can adopt a reputation marketing software. This will give your SEO strategy a boost.
Create an About Us Page
An About Us page not only helps to provide visitors accurate and reliable information about your business and what it stands for, but it also helps in SEO optimization. Potential customers get to know your team members and understand your business story from your perspective. You can also think about adding geo-targeted keywords in this section to create SEO content. You need to give importance on this page if you want to convert visitors to paying customers.
Name, Address and Contact Number on your Website’s Footer
On the footer of every page of your website, Facbook, Google My Business, and Bing Places for Business, mention the business name and local address and contact number. This helps potential customers and local search engine spiders figure out your location. This is necessary for SEO optimization. For instance, if you are a service provider, you can mention the cities you serve. Be careful not to add more than three or four cities or else, it will look like spam to search engine spiders. This will be counterproductive and adversely affect small business search engine optimization.
Have Relevant Titles and Subtitles
Geo-targeted pages need to possess at least 1,000 words of informative and quality content. Every page needs to a suitable SEO title. This adds relevance and context for users. For SEO optimization purposes, approximately 1,000-word content is optimal. This said, changes in Google algorithm favor content that is informative and offers value to readers. This type of content is ranked highly in search engine results. So, focus should be on creating superior quality content while giving importance to the SEO title and subtitles.
Optimize URLs and Meta Descriptions
Title tags, meta descriptions, headings, sub headings and URLs help to maximize SEO content. In fact, meta descriptions are key to local digital marketing. Local content needs to be technical as well as creative for the SEO strategy to work. Optimizing these elements is an integral to SEO.
Local SEO also requires well-researched, long-tail keywords to boost your page rankings. This ensures your content makes it to local search engine results. Remember, local SEO citations help business feature more prominently in localized search results.
Make the text positive, conversational, fresh and focused. Geo-specific SEO marketing requires thorough planning and careful consideration. It can help your business expand its search. Use these search engine optimization tips to create relevant local content and increase your revenues and profitability.