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About The knot

The Knot is an all-in-one wedding planner. It is an online website which is used to plan weddings right from booking a place for the reception to looking out for the right gown to wear on the main day. Planning a wedding is one of the most difficult things to do as there are so many aspects to look after on that one day. If not planned well, it can be a complete disaster with people not knowing what to do and things getting delayed and falling apart. One needs to work on the budget, the guest list, choose the right date, select the theme, decorations, food, clothes, rings, transportation, the nuptial or engagement details and the list just keeps going on and on. You will need a checklist in order to ensure that each and every area of the wedding has been well planned.

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Which category does The knot help?

This directory comprises of all the categories concerned with a wedding. It consists of planning tools which are the checklist, budgeter, registry, wedding website, guest list, vendor list, wedding day timeline, wedding vision, etc. The local vendors’ category provides options for bridal salons, reception venues, beauty, DJs, wedding bands, florists, photographers, videographers, wedding planners, hotel room blocks, and jewelers. This helps to take care of the basic requirements of the wedding. Each of these sub-categories has a varied range of products and services to choose from. Couples can create their wedding websites to cherish their big day.

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How can The knot help your business?

“If you have a local business related to requirements during a wedding, then this site can help you with most of your marketing and sales. With an affiliation with the portal, you can display your products in the competitive niche market. For e.g., if you own a jewelry business then you can put up your product on the website, and the users can view it. Most of the sales usually occur during festivals or the wedding season and hence here lies the target audience for the business. The exposure for the business is immense as the business is now in direct contact with the customer. The portal has the details and price range of all the affiliated products along with albums to view and the contact details of the outlet selling the product or service. Hence, it can flourish even small business units as it gives a fair bias to each and every competitive business trying to sell their product or service. With lower costs, businesses can easily reach their target customers, and the firm saves a lot of overhead marketing costs. The customer acquisition cost will reduce significantly compared to before. Hence, The Knot has helped local businesses to gain popularity and increase sales, thus, helping them fulfill their business goals and objectives.”

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Steps to add business to The knot

Step 2: Type in your email ID in the email column.

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Step 3: Type in your email ID in the email column.

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You can also become a partner: Step 1: Click on “Advertise with us” on the bottom of the page.

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Step 2: A new window will open. Click on “Get Started”.

Frequently asked questions about The knot

Is it a free/paid directory?

It is a free directory for those who want to plan their weddings. It also has an app which is easy to use and can help keep your data personalized. Businesses can put up their commodities for sale and will have to incur the respective charges.

Does it have listing specific to categories or location?

The website allows you to access all the categories by registering on the portal. The sign up takes place with the help of your email ID, and in the further proceeding, you have to state the location of the marriage, budget approximations, number of people attending the wedding and so on, in order to make a detailed planning checklist.

Does it contain premium listings?

It contains a number of offers and discounts but does not contain any premium listing. The commodities have a fixed price range and are displayed according to input preferences in a fair and orderly fashion.

Can we do display ads in this directory?

Yes, you can display ads on this directory for which the business will have to pay. Businesses can also affiliate with the portal and display their products and services.

Does it have a verification process for adding or editing a business?

Yes, there are specific individuals that work in this segment and verify the businesses before dealing with it. They check the relevance and profile of the business and hence a systematic process or procedure is followed before adding or editing a business.

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